According to China Weather Network, cold air affects the areas north of the Yangtze River from September 5 to 6. Inner Mongolia, Shanxi, Beijing, Hebei, Shaanxi, Gansu, Ningxia and other places have shown cool autumn, and the temperature in many places has hit a new low in the beginning of autumn this year.
The season is approaching autumn, and consumer demand for travel in Mid-Autumn Festival and National Day, autumn clothing change and other seasons begin to explode. The e-commerce promotions have also begun one after another. Vipshop, a special sale e-commerce platform, recently announced that it will start a new autumn fashion promotion at 8 pm on September 7, and many autumn and winter fashion outfits have been priced at a new low in the past year. Among them, the super hot product will be launched on 8 pm on the 7th to 10 am on the 10th, and the super hot product will be reduced by 20% compared to the daily price. At the same time, the "Super Flash Decline" event was launched from 10 a.m. on September 8 to 24 a.m. on September 9. Some popular products will be reduced directly for a limited time based on the price of the big promotion event, and the prices will be until the freezing point.
Autumn and winter season change is the focus of consumers' attention in the autumn promotion of e-commerce platforms. Vipshop's new autumn style is super popular every day, and will launch new autumn clothing for different trends. For example, the luxury style of Kelai Tier is renewed from 20% off, and the autumn water Yiren is renewed from 10% off in autumn. At the same time, beauty and skin care are also attracting much attention as the seasons change, with Estee Lauder small brown bottle as low as 449 yuan, and Olay big red bottle moisturizing cream as low as 208 yuan.
At the same time, as the attention to Mid-Autumn Festival and National Day gradually increases, sports and outdoors are still an unavoidable theme in the consumer market. Vipshop's new autumn style is super hot in the day, with New Balance sneakers as low as 249 yuan and camel three-in-one jackets as low as 441 yuan. In addition, luggage is also a must-have for travel. The new Sammira's large-capacity trolley case starts at 893 yuan, and the Coach presbyterian tote bag is as low as 1,577 yuan.
Previously, Vipshop released the "2025 Clothing Industry Autumn and Winter White Paper", which is expected to be popular in autumn and winter, including quiet and luxurious elegance, tide rise and fall, intelligent commuting, lazy and slow people, nostalgic street trend, dewy and beautiful wind, city chasing wind, and rushing to the mountains and fields. In response to these trends, Vipshop's new autumn fashion will launch limited editions, 8 trend styles, brand fashion awards and other activities starting at 8 pm on September 20, fully meeting consumers' needs to enjoy autumn and winter fashion at ultra-low discounts.
A relevant person in charge of Vipshop introduced that the promotion aims to provide consumers with higher quality, deep discounts, well-known brands of products. The promotion will last until 10 a.m. on September 24. The discount rules are still a one-item discount. There is no need to assemble an order, and the lowest price is available.
