The fertile land and abundant grains return to the warehouse; the wine inherits the ingenuity and starts a new chapter. On September 9, the 2025 autumn brewing ceremony of Daohuaxiang Wine Company kicked off. Following the ancient methods, adhering to craftsmanship and enlightening wisdom, it pays tribute to the soul of the thousand-year-old wine brewing and praises the new quality productivity with a cultural ceremony that combines traditional rituals and modern technology.
Inheriting craftsmanship and brewing fragrance together
September 9, brew new wine. Autumn wine is a continuation of culture and a heritage of craftsmanship. The fragrance of rice flowers kicks off the autumn brewing ceremony in the fourth brewing workshop, with a groundbreaking ceremony paying tribute to tradition.
Su Shunping said in his speech that this autumn brewing ceremony is not only a display of skills, but also a demonstration of culture. The inheritance of craftsmanship and step-by-step innovation drive is the solid pace for enterprises to move towards the future. Over the years, Rice Flower Scent has adhered to the mission of "making fine wine for a happy life", adapting to the times and carrying the way with wine, protecting the heart of wine with "grain heart", tempering new fragrance with ancient methods, and defending safety with standards, and devoted to brewing fine wines that make consumers feel comfortable, warm and reliable. In the future, Daohuaxiang will continue to deepen technical research and accelerate the promotion of intelligent brewing, and lead the high-quality development of enterprises with innovation. Wuliang feeds materials is the starting point of skills and a noble salute to the gifts of heaven and earth. Qin Yulong, Zeng Yang, Xie Yongwen, Su Shunping and Chen Xiaolin took the stage together, holding up five raw grains of sorghum, rice, glutinous rice, wheat and corn, with full grains and pure color, and put the grain into the grain with a pious heart. The five grains pour down, rustling, gathering into a stream, symbolizing harvest and abundance. Ancient scholars must have a teacher. In the development process of rice flowers, "master-apprentice inheritance" runs through the whole process. Apprenticeship is not only a promotion and continuation of the traditional ritual system, but also a beautiful expectation for new forces. At the apprenticeship ceremony, six masters from the brewing center took their seats in turn, and the 12 apprentices looked at them, knelt in front of the master, and presented them with the apprenticeship wine and the "Apprenticeship Tie". "Preserve art to convey the torch, build the beauty of craftsmanship, and brew fine wine for a happy life!" The apprentices swore in unison, their voices loud and firm. The masters drank all the wine and were full of expectations. They presented them to the "Reading the Post" and warm applause rang out from the audience. The cellar is opened in the golden autumn, and the wine is natural. The leaders at the meeting, specially invited dealer representatives and consumer representatives moved to the cellar area, and Qin Yulong and Zeng Yang jointly unveiled the red silk to open the first cellar for the 2025 autumn brew of Rice Flowers. The experienced brewer stepped forward, skillfully shoveled out the cellar and sealed the mud, and began to layer the grafts, and the whole set of movement was completed in one go. A stream of scent of cellar, scent and ester aroma came to the face, making all viewers intoxicated. Under the guidance of the host, the leaders and guests walked to the steamer with great interest. The steam sways and the fragrance of wine is already a little intoxicating. Li Dapan and Xie Yongwen unveiled the red silk for the wine steamer and started a new brew. I saw clear and transparent wine that exuded a warm breath slowly flowing out, falling into the jar accurately, making a crisp and pleasant sound. In the rising fragrance of wine, everyone raises their glasses together, tastes the autumn wine, and deeply feels the culture and craftsmanship behind the wine. Smart brewing turquoise and start a new chapter together Autumn wine is a tradition of perseverance and an innovative pursuit. In the tenth winemaking workshop of the intelligent brewing base of 10,000 tons of 黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑黑 At the ceremony, Chen Xiaolin introduced the operation of the 10th winemaking workshop and the innovative technology of Fengxiang liquor. The 10th winemaking workshop was officially put into the cellar on December 15, 2024, and opened the cellar to get the wine on April 15, 2025. The workshop is empowered by the three major advantages of process, technology and quality. Based on the characteristics of the scented craftsmanship, it accurately constructs the equipment layout. Relying on modern technology, it introduces equipment facilities such as intelligent driving, steaming robot, intelligent RGV, and closed grain steaming pots. It deeply integrates industrial robots, intelligent sensing and Internet of Things technology to realize the full process automation control, data-driven decision-making and green production model from one grain to one bottle of wine, and deepens the promotion of intelligent innovation. Qin Yulong shouted his whistle and started the production and brewing of Guixiang liquor. The intelligent robot runs smoothly according to the instructions, throws the cellar, drives the worm, and transfers the transportation... The whole process is flowing, full of the beauty and power of modern industry. The leaders and guests moved to the safety guardrail on the right to observe the process of smart driving entering the cellar and starting the trash. As the process runs, in the distilled wine area on the second floor of the workshop, the flavor of clear, sauce and thick fragrance rises, spreading over the workshop, making people drunk before drinking. The leaders and guests watched the winemaker distilled the wine and tasted the autumn wine fragrant head wine together. Everyone raised their wine glasses, savored them carefully, fully felt the wine characteristics of "one taste and three fragrances", and their faces showed a look of surprise, admiration and aftertaste. At this moment, the beautiful wine of Guixiang has become a beautiful bridge connecting craftsmen and consumers. Let time enter the wine and hide the fragrance of time. The fragrance of rice flowers is used to seal the rituals of hiding, paying tribute to the years and craftsmanship. At the event site, Qin Yulong, Zeng Yang, Xie Yongwen, Su Shunping and Chen Xiaolin moved to the front of the stage to seal the jar for the fine wine that condensed the essence of heaven and earth and craftsmanship and wisdom. In everyone's expectant eyes, the brewers responded and picked up the wine jar covered with red silk, standing in a solemn team like escorting precious treasures, heading towards the wine cave symbolizing the years and sedimentation. Immersive experience and enjoy the best wine together This autumn brewing ceremony specially invited dealers and consumer representatives to participate in it. By expanding the liquor culture from the "drinking" scene on the table to diversified scenes such as "production, closure, master-apprenticeship", Daohuaxiang transforms traditional brewing skills and modern intelligent technology into an immersive experience that is tactile, sensible and chewable, allowing dealers and consumers to personally experience the ingenious process of a grain of grain to a drop of wine, and deeply recognizes the brand value and cultural charm of Daohuaxiang.
""Daohuaxiang is very serious about making products, which makes people feel relieved!" Ms. Li witnessed the autumn brewing process with her own eyes and expressed that she would recommend the rice flower fragrance to more people around her. "The autumn brewing ceremony was shocking, especially the traditional apprenticeship ceremony, which was impressive." Consumer Mr. Yang praised the practice of rice flower fragrance in accordance with tradition and adhering to craftsmanship. The invited consumers expressed their feelings about participating in the event and recognized and trusted the quality and brand of Rice Flower. At the beginning of autumn brewing, the wine is expected. This grand ceremony that integrates tradition and modernity, and emphasizes rituals and experiences is not only the beginning of a winemaking production cycle, but also a vivid epitome of the liquor industry adhering to tradition and embracing innovation. The glory and applause of the grand ceremony will eventually become a heavy responsibility on your shoulders. The fragrance of rice flowers will always remain love and be brewed ingeniously, and brew fine wine for a happy life with more excellent craftsmanship, more stable quality and more innovative flavor. (Wang Peipei Zhang Li)
