Revealing the Dust-Closed Epic of the Early Shang Royal Capital
As the towering capital of the early Shang Dynasty, Zhengzhou Mall was the "key key" to solve the historical mysteries of the Xia, Shang and Zhou dynasties and explore the origin of Chinese civilization. This year marks the 70th anniversary of the archaeological discovery of Zhengzhou Mall. The reporter learned from the Zhengzhou Shang Dynasty Capital Ruins Museum that at the end of September, the "National Treasure Returns Hometown - New Archaeological Discovery Exhibition to Commemorate the 70th Anniversary of the Discovery of Zhengzhou Mall" will be opened at the Zhengzhou Shang Dynasty Capital Ruins Museum. This exhibition is not only a affectionate look back on the 70th anniversary of the archaeological history of Zhengzhou Mall, but also a deep dialogue with the great Shang civilization of 3,600 years.
From the initial accidental discovery, to the later active excavation, to the fruitful results, and to the current major breakthrough, every step of progress in Zhengzhou Mall embodies the wisdom and sweat of archaeologists. Over the past 70 years, generations of archaeologists have gradually unveiled the mystery of Zhengzhou Mall and showed the public a brilliant and splendid capital of the early Shang Dynasty.
As a large capital ruin in the early Shang Dynasty, there are still many puzzles in Zhengzhou Mall waiting to be solved. As the 70 years of hard work, the public has become increasingly profound in understanding the pattern, age, connotation of Zhengzhou Mall and its value in the history of Chinese civilization through the hard exploration of archaeologists.
Reporter Zuo Lihui
Revealing the dusty epic of the early Shang royal capital
Commemorating the 70th anniversary of the discovery of Zhengzhou Mall, the Archaeological New Discovery Exhibition will open at the end of September
This year coincides with the 70th anniversary of the archaeological discovery of Zhengzhou Mall. At the end of September, the "National Treasure Returns Hometown - New Archaeological Discovery Exhibition to Commemorate the 70th Anniversary of the Discovery of Zhengzhou Mall" will be grandly opened at the Zhengzhou Shang Dynasty Capital Ruins Museum. This exhibition is not only a affectionate look back on the 70-year archaeological history of Zhengzhou Mall, but also a deep dialogue with the great Shang civilization of 3,600 years.
The first emerges, a piece of pottery awakens a city
Over the past 70 years, generations of archaeologists have gradually unveiled the mystery of Zhengzhou Mall and showed the public a brilliant and brilliant capital of the early Shang Dynasty.
The rope pattern pottery and polished stone tools that Mr. Han Weizhou accidentally discovered in Erligang, Zhengzhou, opened the prelude to the archaeology of the Shang Dynasty sites in Zhengzhou. Subsequently, the excavation of the first national archaeological staff training class in Erligang revealed and confirmed the existence of cultural relics of the Shang Dynasty. The archaeological excavations that followed further discovered that the distribution range of Zhengzhou Shang Dynasty sites was extremely wide, starting from Fenghuangtai in the east, crossing Xishakou in the west, reaching Huayuan Road in the north, and passing Erligang in the south, with an area of 25 square kilometers, covering the entire city.
Core breakthroughs follow. In 1955, archaeologists represented by Mr. An Jinhuai confirmed the inner city wall with a circumference of nearly 7 kilometers for the first time in the central area of Zhengzhou. Through the archaeological dissection of the city wall, its advanced construction technology and clear stratigraphic relationships are revealed, and its construction date was determined as the Erligang period of the Shang Dynasty. What is particularly important is that the engravings of cattle ribs discovered during this period, as extremely rare historical materials for early Shang Dynasty, became a valuable clue to explore the origin of oracle bone inscriptions in the Shang Dynasty.
The initial stage of archaeological excavations are centered on the excavation of Erligang site, the discovery of city walls and the discovery of handicraft remains, laying the foundation for understanding Zhengzhou malls. It not only fills the gap in Shang culture before Yinxu, but also opens a crucial window for exploring the mysterious Xia culture and Shang culture.
The decryption of the palace towering palace and heavy bronze artifacts
As the exploration deepens, the evidence link for establishing Zhengzhou Mall as the early Shang royal capital is becoming increasingly solid. Through the archaeological anatomy of the city wall, archaeologists have strongly proved from the stratigraphic perspective that Zhengzhou Mall was a city site in the early Shang Dynasty.
The exploring eyes turned to the city. Near Dongli Road, Jinshui District, in the northeast, archaeologists exposed a large-scale palace building foundation site group, making the core functional area of the royal capital gradually clear. Drilling work further outlines the general scope of the palace area, and the functional space outline of the royal center gradually emerges.
The country's important weapon shocked the world. In 1974, on the outside of the northern section of the west wall of Zhengzhou Shangcheng (now Zhangzhai South Street, Jinshui District), a bronze ware stunning pit was unearthed. The largest bronze ware "Duling No. 1 Square Ding" of the early Shang Dynasty, which was 100 cm high and weighed 86 kilograms, was unearthed; its majestic shape and exquisite craftsmanship became the core physical evidence that Zhengzhou has entered the "Eight Ancient Capitals of China".
In 1982, a bronze ware storage pit was found on the outside of the southeast corner of Zhengzhou Shopping Mall (now Xiangyang Food Factory in Guancheng District). This time, a total of 13 exquisite bronze ritual vessels, including the Dafang Ding, the Dayuan Ding, and the Niu Shizun Zun were unearthed. In 1996, four square tripods and other ritual vessels were unearthed from the Nanshuncheng Street Cellar Pier, which brought the total number of bronze square tripods unearthed from Zhengzhou Shopping Mall to 8, further demonstrating the atmosphere of the royal capital...
In addition, a large number of pottery texts with "Bo" printed on the surface of pottery beans were unearthed in the Warring States cultural layer in the northeast of Zhengzhou Shopping Mall (now the western section of Shunhe Road, Jinshui District), which provided text clues for discussion on Shangdu. The dense rammed earth foundations, sacrificial pits, cellars, etc. jointly weave a three-dimensional picture of the royal capital.
At this point, with the magnificent city wall as the outline, the towering palace as the core, the bronze heavy artifacts as the evidence, and the sacrificial remains as the auxiliary evidence, Zhengzhou Mall's glorious status as the capital of the early Shang Dynasty was established.
Layout Multiple city walls and water conservancy wisdom
After the mid-1980s, archaeological staff discovered and determined the existence of the outer city of Zhengzhou Mall and its general direction. Through the city walls, moats and the vast lake on the east side, the outer city embraces the inner city, forming a magnificent structure of multiple city walls, which has a profound impact on the development of China's urban structure in later generations.
Archaeological excavation work at this stage is mostly carried out in conjunction with urban infrastructure, with remarkable results. The further analysis of the inner city wall deepened the understanding of the city building technology of the Shang Dynasty. The urban water conservancy system demonstrates outstanding wisdom: water storage facilities, water transfer pipelines, and multiple rammed water wells near the palace area revealing the scientific management and utilization of water resources by our ancestors.
Major recognition at the turn of the century: In 2000, the "Xia, Shang and Zhou Dating Project" officially confirmed that Zhengzhou Mall was a key core site in the early Shang Dynasty. It inherited Erlitou from the top and opened Yin Ruins from the bottom. It wrote a colorful chapter of the Central Plains in the magnificent picture of the diversity and integration of Chinese civilization.
During this period, the existence of the outer city of Zhengzhou Mall and its general direction were successfully discovered and determined. Important discoveries followed one after another, and a large number of research results emerged, laying a solid foundation for an in-depth interpretation of the mall.
Dadu New Knowledge The leap of cognitive empowerment under the empowerment of technology
Entering a new era, the construction of Zhengzhou Shopping Mall National Archaeological Site Park and Shangdu Historical and Cultural District has injected strong impetus into archaeological work. The integration of multidisciplinary and the application of scientific and technological means has opened up the innovation of Zhengzhou Mall's research paradigm and promoted cognition to a new height. New archaeological discoveries such as capital layout, grand water systems, handicrafts, sacrifices, tombs, and texts are emerging one after another, and scientific and technological archaeology has achieved fruitful results, constantly refreshing the public's understanding of the functions and layout of this "large capital ruins in the early Shang Dynasty".
In the aristocratic cemetery on Shuyuan Street, the clear mega-domain layout systematically revealed the funeral system in the early Shang Dynasty, and traced the origin of the Chinese cemetery system. The central tomb M2 is the most abundant, most complete and highest-level aristocratic tomb found in Zhengzhou Mall so far. More than 210 bronzes, jades, and gold ware were unearthed. Among them, the gold cover is not only a microcosm of the Shang Dynasty's ritual system, but also a crystallization of skills, and a messenger of civilized exchanges. It vividly interprets the unique status of Zhengzhou Mall as a towering royal capital.
Rewrite the large water system remains in the southern region, and discovered artificial ditches with a total length of 540 meters and a depth of 4 meters, with a scale of the largest in the early Shang Dynasty. The discovery of stone-machined diversion facilities and artificial open grooves reveals that this water network not only has the function of drainage, but also has the dual role of regional division and landscape creation. As the basis of the city, its profound impact on the operation of the entire capital, the shaping of urban vitality and the development of urban handicrafts can be clearly presented to the world.
Reporter Zuo Lihui
The Academic Seminar on the Era of Pei Ligang and the Origin of Chinese Civilization Opened today
Experts reveal the "source of Yangshao culture"
This year coincides with the 70th anniversary of the archaeological discovery of Zhengzhou Mall. At the end of September, the "National Treasure Returns Hometown - New Archaeological Discovery Exhibition to Commemorate the 70th Anniversary of the Discovery of Zhengzhou Mall" will be grandly opened at the Zhengzhou Shang Dynasty Capital Ruins Museum. This exhibition is not only a affectionate look back on the 70-year archaeological history of Zhengzhou Mall, but also a deep dialogue with the great Shang civilization of 3,600 years.
The first emerges, a piece of pottery awakens a city
For 70 years, generations of archaeologists have gradually unveiled the mystery of Zhengzhou Mall and showed the public a brilliant and brilliant capital of the early Shang Dynasty.
The rope pattern pottery and polished stone tools that Mr. Han Weizhou accidentally discovered in Erligang, Zhengzhou, opened the prelude to the archaeology of the Shang Dynasty sites in Zhengzhou. Subsequently, the excavation of the first national archaeological staff training class in Erligang revealed and confirmed the existence of cultural relics of the Shang Dynasty. The archaeological excavations that followed further discovered that the distribution range of Zhengzhou Shang Dynasty sites was extremely wide, starting from Fenghuangtai in the east, crossing Xishakou in the west, reaching Huayuan Road in the north, and passing Erligang in the south, with an area of 25 square kilometers, covering the entire city.
Core breakthroughs follow. In 1955, archaeologists represented by Mr. An Jinhuai confirmed the inner city wall with a circumference of nearly 7 kilometers for the first time in the central area of Zhengzhou. Through the archaeological dissection of the city wall, its advanced construction technology and clear stratigraphic relationships are revealed, and its construction date was determined as the Erligang period of the Shang Dynasty. What is particularly important is that the engravings of the beef ribs discovered during this period, as extremely rare historical materials for early Shang Dynasty, became a valuable clue to explore the origin of oracle bone inscriptions in the Shang Dynasty.
The initial stage of archaeological excavations are centered on the excavation of Erligang site, the discovery of city walls and the discovery of handicraft remains, laying the foundation for understanding Zhengzhou malls. It not only fills the gap in Shang culture before Yinxu, but also opens a crucial window for exploring the mysterious Xia culture and Shang culture.
The decryption of the palace towering palace and heavy bronze artifacts
As the exploration deepens, the evidence link for establishing Zhengzhou Mall as the early Shang royal capital is becoming increasingly solid. Through the archaeological anatomy of the city wall, archaeologists have strongly proved from the stratigraphic perspective that Zhengzhou Mall was a city site in the early Shang Dynasty.
The exploring eyes turned to the city. Near Dongli Road, Jinshui District, in the northeast, archaeologists exposed a large-scale palace building foundation site group, making the core functional area of the royal capital gradually clear. Drilling work further outlines the general scope of the palace area, and the functional space outline of the royal center gradually emerges.
The country's important weapon shocked the world. In 1974, on the outside of the northern section of the west wall of Zhengzhou Shangcheng (now Zhangzhai South Street, Jinshui District), a bronze ware storage pit was amazed by the world. The largest bronze ware "Duling No. 1 Square Ding" in the early Shang Dynasty, which was 100 cm high and weighed 86 kilograms, was unearthed; its majestic shape and exquisite craftsmanship became the core physical evidence that Zhengzhou has entered the "Eight Ancient Capitals of China".
In 1982, a bronze ware storage pit was found on the outside of the southeast corner of Zhengzhou Shopping Mall (now Xiangyang Food Factory in Guancheng District). This time, a total of 13 exquisite bronze ritual vessels, including the Dafang Ding, the Dayuan Ding, and the Niu Shizun Zun were unearthed. In 1996, four square tripods and other ritual vessels were unearthed from the Nanshuncheng Street Cellar Pier, which brought the total number of bronze square tripods unearthed from Zhengzhou Shopping Mall to 8, further demonstrating the atmosphere of the royal capital...
In addition, a large number of pottery texts with "Bo" printed on the surface of pottery beans were unearthed in the Warring States cultural layer in the northeast of Zhengzhou Shangcheng (now the western section of Shunhe Road, Jinshui District), which provided text clues for discussion on Shangdu. The dense rammed earth foundations, sacrificial pits, cellars, etc. jointly weave a three-dimensional picture of the royal capital.
At this point, with the magnificent city wall as the outline, the towering palace as the core, the bronze heavy artifacts as the empirical evidence, and the sacrificial remains as the auxiliary evidence, Zhengzhou Mall's glorious status as the capital of the early Shang Dynasty was established.
Layout Multiple city walls and water conservancy wisdom
After the mid-1980s, archaeological staff discovered and determined the existence of the outer city of Zhengzhou Mall and its general direction. Through the city walls, moats and the vast lake on the east side, the outer city embraces the inner city, forming a magnificent structure of multiple city walls, which has a profound impact on the development of China's urban structure in later generations.
Archaeological excavation work at this stage is mostly carried out in conjunction with urban infrastructure, with remarkable results. The further analysis of the inner city wall deepened the understanding of the city building technology of the Shang Dynasty. The urban water conservancy system demonstrates outstanding wisdom: water storage facilities, water transfer pipelines, and multiple rammed water wells near the palace area revealing the scientific management and utilization of water resources by our ancestors.
Major recognition at the turn of the century: In 2000, the "Xia, Shang and Zhou Dating Project" officially confirmed that Zhengzhou Mall was a key core site in the early Shang Dynasty. It inherited Erlitou from the top and opened Yin Ruins from the bottom. It wrote a colorful chapter of the Central Plains in the magnificent picture of the diversity and integration of Chinese civilization.
During this period, the existence of the outer city of Zhengzhou Mall and its general direction were successfully discovered and determined. Important discoveries followed one after another, and a large number of research results emerged, laying a solid foundation for an in-depth interpretation of the mall.
Dadu New Knowledge The leap of cognitive empowerment under the empowerment of technology
Entering a new era, the construction of Zhengzhou Shopping Mall National Archaeological Site Park and Shangdu Historical and Cultural District has injected strong impetus into archaeological work. The integration of multidisciplinary and the application of scientific and technological means has opened up the innovation of Zhengzhou Mall's research paradigm and promoted cognition to a new height. New archaeological discoveries such as capital layout, grand water systems, handicrafts, sacrifices, tombs, and texts are emerging one after another, and scientific and technological archaeology has achieved fruitful results, constantly refreshing the public's understanding of the functions and layout of this "large capital ruins in the early Shang Dynasty".
In the aristocratic cemetery on Shuyuan Street, the clear mega-domain layout systematically revealed the funeral system in the early Shang Dynasty, and traced the origin of the Chinese cemetery system. The central tomb M2 is the most abundant, most complete and highest-level aristocratic tomb found in Zhengzhou Mall so far. More than 210 bronzes, jades, and gold ware were unearthed. Among them, the gold cover is not only a microcosm of the Shang Dynasty's ritual system, but also a crystallization of skills, and a messenger of civilized exchanges. It vividly interprets the unique status of Zhengzhou Mall as a towering royal capital.
Rewrite the large water system remains in the southern region, and discovered artificial ditches with a total length of 540 meters and a depth of 4 meters, with a scale of the largest in the early Shang Dynasty. The discovery of stone-machined diversion facilities and artificial open grooves reveals that this water network not only has the function of drainage, but also has the dual role of regional division and landscape creation. As the basis of the city, its profound impact on the operation of the entire capital, the shaping of urban vitality and the development of urban handicrafts can be clearly presented to the world.
Reporter Zuo Lihui
"Sports + Culture" travels to Henan with the event
Zhu Ting helps to create the "full volleyball" model
The Provincial Women's Volleyball City League will start on September 13
On the morning of September 4, the Henan Provincial Sports Bureau held a press conference in the Press Office of the Provincial Government Information Office, announcing that the 2025 Henan Women's Volleyball League with the theme of "One ball, one field, one city, one hometown" will officially start on September 13. Olympic champion Zhu Ting also appeared at the press conference to help the event.
Three stages, 19 strong teams compete for the championship
This event is themed "one goal, one field, one city, one hometown", highlighting the "safety, orderly and colorful" concept. It will start on September 13 and end before the end of December. The age of participating athletes is set to 16 to 45 years old. Middle school students, college students, retired athletes and all sectors of society can participate, so as to create a "full volleyball" model.
All provincial cities in Henan Province, Jiyuan Demonstration Zone, and Zhengzhou Airport Port Area will form teams, with a total of 19 teams participating. The entire competition is divided into three stages. The first stage is a regional competition, which adopts a competition system. The north and south regions have a total of 81 games and will start on September 13. Among them, the southern Henan competition area is Group A, with 10 teams including Pingdingshan, Xuchang, Luohe, Zhoukou, Shangqiu, Sanmenxia, Luoyang, Nanyang, Zhumadian and Xinyang, and Nanyang City is the host city; the northern Henan competition area is Group B, with 9 teams including Zhengzhou, Kaifeng, Anyang, Xinxiang, Jiaozuo, Puyang, Hebi, Jiyuan and Zhengzhou Airport Port District, and Zhengzhou City is the host city.
The second stage is a qualifying match, with a home and away double round-robin match, which will be held from October to December. The top 4 teams in Group A and B entered Group C, and played a home and away double round-robin match, with two rounds of competitions a week, with a total of 56 games, and the top 4 teams entered the finals. The third stage of the final will be held in the tournament system and will be held at the end of December. The four teams competed in the cross-match, the winner entered the championship and runner-up finals, and the loser entered the third and fourth finals.
Integration of culture, tourism and sports, travel with the event
Focusing on the goal of creating a brand event with Henan cultural characteristics, a number of cultural, tourism, sports and business activities will be carried out during the competition to increase the highlights of the event, drive the event economy, and form an industrial array. Focusing on the implantation of traditional culture in Henan, the topic of "Historical Celebrities and Volleyball" is set up, and historical celebrities become players and coaches to participate; focusing on promoting the integration of culture, tourism, sports and business, the topic of "scenic areas to play volleyball" is set up to achieve traffic to local cultural and tourism enterprises.
The event organizing committee will also plan and launch the "Travel with the Events" boutique route, organically combine the viewing with the surrounding food, accommodation, transportation, shopping and entertainment, and transform the event venue into a cultural and tourism destination; guide and encourage the event venue to launch people-friendly policies such as free or discounts for state-owned scenic spots and exclusive discounts for star-rated hotel events to viewers who hold event tickets, turning the audience into tourists and converting the event traffic into an increase in cultural and tourism consumption; at the same time, volleyball celebrities and athletes are invited to enter scenic spots and cultural venues to attract fans and fans to check in with their idols, and enhance the network communication and influence through various forms such as short video highlights, exciting photo albums, route promotion, discount release, and online topic interaction.
The opening ceremony has many highlights Zhu Ting helps "all people participate"
As the highlight, there are many highlights and worth looking forward to.
The opening ceremony will take the "women's volleyball spirit" as the soul, Henan culture as the bone, and national tide technology as the wings. It will connect civilized symbols such as Erlitou pottery patterns, Yinxu oracle bones, Longmen Grottoes, Henan Opera, etc., and connect with Zhu Ting and other new and old volleyball stars, highlight the emotional main line of "one ball, one battlefield, one city and one hometown", echoing the spirit of the Chinese women's volleyball team's hard work and progress, and achieve the immersive presentation effect of "sports + cultural tourism + technology". The emblem and mascot of the event will take the creative image of women's volleyball athletes as the base map, integrate Henan cultural and tourism cultural elements, and show the vitality of female athletes and the regional cultural characteristics of Henan.
The Olympic champion Zhu Ting, who attended the press conference, said: "Henan Province held this Women's Volleyball City League with 'National Participation' as the core, providing a rare opportunity and motivation for young people and volleyball enthusiasts. I hope this league can allow everyone to gather together, make friends with the ball, and learn from each other, and enjoy this volleyball feast together. Every time you do your best and fight tenaciously, it is interpreting your own 'women's volleyball spirit'. I look forward to seeing everyone's smile on the court, and I hope more young friends can feel the joy brought by volleyball."
Reporter Guo Taoluo Correspondent Hu Bin
The two competitions are held together to help Zhengzhou cultural and tourism become popular again
"Zheng BA" is in full swing "Zheng Chao" is about to begin
"Banu Cup" 2025 Zhengzhou Basketball League is in full swing, and the 2025 Zhengzhou Football League will be held on September 6th. As two events in the key links of Zhengzhou's multi-level and full-coverage "three major balls" development system, they will further enhance Zhengzhou's urban image and influence through the deep integration of culture, sports, business and tourism, extensive and in-depth participation of the masses, and shaping of urban sports business cards, help Zhengzhou build a "famous event city", innovatively create local IP events, and promote Zhengzhou's "three major balls" sports to a higher level. This is the news obtained by the reporter from the 2025 Zhengzhou Basketball and Football League press conference held by the Zhengzhou Municipal Government Information Office on September 4.
"Zheng BA" is in full swing "Zheng Chao" is about to begin
The 2025 Zhengzhou Basketball League is sponsored by the Zhengzhou Municipal People's Government and hosted by the Zhengzhou Sports Bureau, Zhengzhou Sports Federation, and Zhengzhou Cultural Tourism and Sports Group Co., Ltd. This "Zheng BA" with the theme of "Winning the Market and Basketball Team" kicked off on August 22 and will last until September 27. The game will be held every Friday or weekend during this period. This year's Zhengzhou Basketball League adopts the innovative model of "group cycle + home and visit elimination + peak showdown". At present, the first two rounds of the group stage have been completed. The Zhengdong New District Basketball Team of Group A, the Guancheng Basketball Association of Group B, the Hi-Tech Basketball Association of Group C, Dengfeng COFCO Group D and Gongyi Wanda Aluminum all lead with two consecutive victories. This weekend, the third round of the group stage will be held to determine the team that advances to the quarterfinals. The quarter-finals adopt a home and away double-round elimination system, and the semi-finals will be held at the Zhengzhou Gymnasium.
The 2025 Zhengzhou Football League is sponsored by the Zhengzhou Municipal People's Government and hosted by the Zhengzhou Sports Bureau and the Zhengzhou Sports Federation. On the afternoon of September 6, the opening ceremony of this Zhengzhou Football League will be held at the Track and Field Field of the Citizen Sports Park, Zhengdong New District. This event that brings together 16 football teams from 16 districts, counties (cities) in the city can be called "Zheng Chao". These teams will also show their respective football styles at the opening ceremony. This year's "Zheng Chao" League adopts the men's adult eleven-person competition system and will last until November 23. The competition will be held every weekend during this period. The stadium is located at the Track and Field Field of the Citizen Sports Park in Zhengdong New District and the Zhengzhou City Stadium. The final ranking will be decided after two stages of group stages and knockout.
The two competitions are held together to help Zhengzhou build a "famous event city"
The two competitions of "Zheng BA" and "Zheng Chao" are another important measure for Zhengzhou to promote the construction of "Access City". The two events have achieved full coverage of 16 districts and counties (development zones) in the city for the first time, and innovatively adopted the "government guidance, market operation, and social participation" competition model, deeply integrating the elements of "sports + business + culture + tourism", aiming to create a model of using competitions to promote health, using competitions to promote culture, using competitions to promote production, and using competitions to benefit the city.
During the two events, Zhengzhou City coordinated Huiji, Xinmi, Gongyi, Zhongmu, Dengfeng and other districts and counties (cities) and key cultural and tourism enterprises in the city, jointly launched the "Tour Zhengzhou with the Events" series of cultural and tourism activities, allowing athletes and spectators to enjoy the unique charm of "the world, the hometown of Huangdi, and the Kung Fu Zhengzhou" while feeling the passion of competition.
It is understood that "Zheng BA" innovatively carried out "events into business districts", set up some competitions in large commercial complexes, launched "basketball theme food street" and exclusive consumption discounts, covering more than 200 merchants including catering, hotels, etc., to achieve a one-stop experience of "watching games + shopping + catering". The average single game attracted more than 3,000 viewers, driving a significant increase in the turnover of surrounding businesses.
The upcoming "Zheng Chao" will also combine the cultural characteristics of 16 districts, counties (cities) and jointly launch a "Football Carnival" themed night market and "Zhuhou Package" with local catering brands, extending the consumption chain and activate the night economy with "events + night markets", and creating an immersive viewing experience for citizens and fans.
Reporter Chen Kai
