"Winning Xinxing River Fish and Shrimp Sticks, the sky is dewy and fragrant with vegetables under the mountain..." The 2025 Guangdong Rural Singer Competition Yunfu-Jiangmen Competition is singing enthusiastically in Xinxing County. This small town surrounded by mountains and rivers is showing the world the unique charm of "music + food" in a unique way, and the fireworks of this city also drift away with the song.
This competition not only brought an audio-visual feast to the contestants and fans, but also became an excellent window to showcase emerging local specialties and food culture. Seek the taste with the sound of singing, and the new things on the tip of your tongue are waiting for you to explore!
Good mountains and rivers sing good songs. Mountains and rivers nourish delicacies
When the singing from the countryside floated across the sky and dewed in the ecological breeding base of Wen's Food, black pigs were looking for food leisurely with the rhythm. These dew-black pigs raised with pure natural grains have tender and sweet meat, and they taste mellow whether they are cut white or braised. What is interesting is that after 120 days of ecological breeding, the three yellow chickens for Hong Kong stockings on the hillside have crisp skin and tender flesh and strong chicken flavor, making them the first choice for every household in Guangdong to make soup and health care.
The total sponsor of the Yunfu-Jiangmen District auditions in the 2025 Guangdong Country Singer Competition - Wen's Food Group Co., Ltd. is the modern agricultural and animal husbandry enterprise group with the largest output of yellow-feathered broiler chickens in the country and the second second in the country in the country in the country. They support rural singers in the pursuit of a larger music stage with a 100 billion enterprise spirit.
The gurgling water is the singing of the countryside. In the Sijia River Basin of Xinxing River, the water quality is clear, the oxygen content is high, and the pollution is very small, which breeds rare river food such as river shrimps and pit snails. The locals use traditional farming methods such as roasting, steaming, and stewing, focusing on maintaining the original flavor of the ingredients. With a handful of wild vegetables in the field, it is a simple and umami flavor. These river foods not only satisfy the taste buds of the locals, but will also become a highlight that attracts singers and fans.
In addition, Xinxing County relies on the unique agricultural breeding foundation in the local area to vigorously develop the pre-made vegetable industry. Leading companies such as BenQ Aquatic Products have deep processing of local high-quality meat and fish, and have developed a series of instant-cooked foods such as frozen black fish fillets and pepper crispy fish fillets, which not only retain traditional craftsmanship but also meet the needs of modern fast-paced life.
Intellectual inheritance of rice noodles, songs sing delicious new life
"The mountain spring water is clear and sweet, and it grinds out the silver thread of rice noodles..." This folk song that has been passed down for a hundred years sings the essence of emerging rice noodles production. In Mincun Town, the masters still insist on using traditional techniques to make ser powder. The high-quality rice is soaked, refined, steamed and other processes, and finally becomes flexible and elastic vermicelli. Local elderly people say that eating sausage means good weather and good harvests, and this tradition has been going on for hundreds of years.
Xinxing rice noodles are famous for their "thin thin as silver wire, and cannot be cooked for a long time". We insist on using high-quality mountain spring water and local rice to truly realize the production concept of "rice with water, no addition", so that emerging rice-emission flour is exported to Hong Kong, Macao and Southeast Asia, becoming one of the "five major brands" in the rice-emission flour industry in the Hong Kong market. This traditional food not only satisfies people's taste buds, but also carries emerging people's persistence and innovation in food culture.
The combination of Zen food and special banquets have a long charm
In Heaven Town, clear water buckle is an indispensable "hard dish" in the banquet. Selected Wen's pork belly is made through multiple processes such as blanching, frying, steaming and cooking. The meat is crispy and tasty. Paired with a special sauce, it is fat but not greasy and melts in the mouth, making it endless aftertaste. The matching bean curd has been passed down from the Tang Dynasty to the present. It has been refined with stone mills and hand-picked skins. It has a rich bean fragrance and full of protein, showing the local people's persistence in traditional craftsmanship.
As a sacred place of Zen, the vegetarian culture is also unique. Luohanzhai has carefully prepared 18 freshly fragrant ingredients such as mushrooms, ginkgo, winter bamboo shoots, cloud ears, and heavenly bean curd. The taste is smooth and soft, fragrant and nutritious, perfectly blending Zen and deliciousness. This vegetarian food is not only a delicacy, but also a cultural heritage and promotion.
The kudzu drinks in Shuitai Town are made of high-quality kudzu root grinding, which is sweet and cool, healthy and healthy. Xiangwo Tea, which has been certified by the National Geographic Indications, is produced from Xiangwo Mountain Tea Farm, which is surrounded by clouds and mist and has fertile soil. The foggy tea leaves are characterized by low content of tea polyphenols and high amino acid content. The aroma is clear and long-lasting, and the taste is fresh and mellow.
Another national geographical indication product, emerging plum, is marinated with traditional craftsmanship, with large grains and thick meat, and combines a variety of flavors such as fragrant, sweet, sour and salty. The annual output value of the cool fruit industry with plum blossoms as its core has exceeded 7 billion yuan, and Xinxing is known as the "hometown of fruit processing in China".
Integration of food, agriculture, culture and tourism, and the new song of rural revitalization
The perfect combination of this singer competition and food culture is a microcosm of Xinxing County's promotion of the integrated development of the "food + cultural tourism" industry. By combining traditional culture, special food with modern cultural and tourism activities, it not only enhances emerging visibility, but also drives the development of related industries and injects new vitality into rural revitalization.
During the event, come to Xinxing and follow the singing to find the "Food Map", while enjoying the exciting competition, you can also experience the local food culture in depth. This ancient city in western Guangdong is welcoming guests from all directions with a more open attitude. Here, music and food are intertwined, tradition and modernity are integrated, and together they compose a moving new music of rural revitalization.
Written by: Zhu Kewei
Source: Southern Rural News
