On September 9, the 14th China (Guizhou) International Wine Expo opened at the Guiyang International Convention and Exhibition Center. This Wine Expo fully demonstrates the unique and diverse charm of wine culture and promotes the transformation of the wine industry from "selling products" to "selling lifestyle". The reporter learned from the opening ceremony that in recent years, Guizhou has promoted the high-quality development of the liquor industry through four aspects:
Continue to strengthen quality control, so that consumers can enjoy "reliable wine". Guizhou has successively established and improved the new generation of liquor standard system, formulated and implemented the standardized development opinions and production area protection plans of the sauce-flavored liquor industry in the Chishui River Basin, scientifically demarcated the main production areas of the Chishui River Basin, and issued the "Regulations on the Environmental Protection of the Production of Sauce-flavored Liquor in the Chishui River Basin", and made "Guizhou Liquor" synonymous with safety, quality and reassurance with the strictest production area control and ecological protection.
Continue to create famous products and products, so that consumers can enjoy a variety of choices. Guizhou has successively built a brand matrix with Moutai as the leader, Xijiu, Guotai, Jinsha, Zhenjiu, Diaoyutai, etc., and has built an industrial structure with sauce fragrance as the main and fragrant and collaborative. In April this year, "Chishui Valley China Soy Flavor" was listed as the first batch of famous consumer products in China, Moutai was listed as the historical classic list, and Xijiu was listed as the era best products list, which can meet customers' multi-level, diversified and personalized consumption needs.
Continue to promote the integration of hotels and tourism, so that consumers can enjoy a better life. Faced with the new trends and new demands of the liquor consumption market, Guizhou actively promotes the deep integration of wine with tourism, culture, etc., accelerates the construction of a number of specialty wineries, fine wine and food districts, integrated wine and tourism scenic spots and high-quality liquor experience stores, and promotes the transformation of wine selling to lifestyle selling, so that consumers can not only experience the mellow wine and craftsmanship of Guizhou, but also experience the profound heritage and a warm and comfortable life behind Guizhou wine culture.
Continuously innovate marketing models to allow consumers to enjoy convenient services. Relying on platforms such as JD.com, Taobao, Douyin, Meituan and "Yima Guizhou", we will accelerate the establishment of online special zones and build a live broadcast matrix, and promote mutual promotion and integration of online and offline consumption. This year's Wine Expo officially launched the "One Code Guizhou" Guizhou Liquor Cloud Exhibition and JD Guizhou Liquor Zone, building the never-ending Cloud Wine Expo.
Wine is Guizhou's bright business card, and the liquor industry is Guizhou's pillar industry. In 2024, Guizhou liquor generated more than 30% of its national production with less than 10% of its national profits and taxes, and Guizhou liquor exports accounted for more than 70% of its national output. After 13th accumulation, the Wine Expo has become an important platform for global wine industry colleagues to deepen exchanges, promote wine trade and investment, and promote Chinese wine culture, effectively promoting the two-way exchanges and cooperation between China's wine industry and the world's wine industry.
Reporter: Wang Yan
