On the evening of September 8, the 2025 Shanxi Provincial Cultural and Tourism Development Theme Promotion Event opened in Jincheng. Guests at home and abroad jointly planned strategies for cultural and tourism development and felt the charm of the mountains and rivers inside and outside.
The event is themed "Life above mountains and rivers", bringing together forces from all parties in the cultural and tourism industry, and injecting new vitality into the high-quality development of Shanxi's cultural and tourism industry through a series of measures such as the integration of characteristic cultural and tourism, supply and demand industry docking, and promoting cultural and tourism consumption.
In the promotion activities, the music, dance, poetry, painting, painting, painting, painting, painting, painting, painting, painting, painting, and folk art collection, "Song of Jin Rhyme, New Chapter", and scene chorus "Singing the Good Scenery of Shanxi again", fully demonstrated Shanxi's colorful cultural and tourism resources and a beautiful life above the mountains and rivers. The immersive performance "The Myth of Stars" perfectly integrates modern technology and traditional culture. Through panoramic projection technology, the stage changes into Taihang Mountains and Rivers, making the audience feel as if they are in the mythical world.
The main creative team of "Black Myth: Wukong" was represented on-site interactive session. Yu Ranxing, co-founder of Game Science, said that during the game production process, Shanxi's rich and unique resources provided a lot of materials and inspiration for game creation.
A year ago, the game "Black Myth: Wukong" swept the world, causing the Jade Emperor Temple and Yungang Grottoes to "resurrect" in the virtual world; a year later, the animated movie "Light Monster of Langlang Mountain" set off another wave, and Shanhua Temple and Yong'an Zen Temple became the new top stars. From games to animation, from digital IP to cultural and tourism landmarks, Shanxi has transformed online popularity into offline experience through a series of innovative measures and converted traffic into retained volume.
That night, cities across the province carefully laid out distinctive cultural and tourism concentrated landscapes and intangible cultural heritage markets on the banks of Longma Lake in Jincheng City, vividly presenting Shanxi's "beautiful mountains and rivers, the beauty of ancient buildings, the soul of red, and the abundant resources". Our city's Jin Temple, Rice Field Park, Baoyuan Old Vinegar House, Shanxi Jinyun Cultural Industry Park and other scenic spots bring special cultural and creative products to the exhibition, showing the charm of the beautiful Taiyuan.
"Shanxi is a good place to relax and enjoy and cultivate one's nature." A relevant person in charge of the Provincial Department of Culture and Tourism said in the recommendation that Shanxi's riches cannot be explained or explained. From the "thousand-year smile" of the Yungang Grottoes to the intelligent creation of the mortise and tenon between the wooden towers in Yingxian County, from the legend of the Shanxi merchants in Pingyao's ancient city "converging the world" to the cool and beautiful scenery of Wutai Mountain, Shanxi is far more than that. Indulge in the mountains and rivers, touch the humanistic historical sites, and taste the fireworks on earth... From the rich and colorful cultural and tourism background to the tourism-friendly environment of "everyone treats tourists well", now more and more tourists are deeply attracted by Shanxi and are coming one after another. (Jia Shangzhi)
Source: Taiyuan Daily
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