At 1 a.m. Beijing time on September 10, Apple held a new autumn product launch conference, and released the AirPods Pro, three Apple Watches and the new iPhone 17 series.
The iPhone 17 series includes four models: the standard version of iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone 17 Air. The iPhone 17 Air will replace the existing Plus model and become the thinnest and lightest iPhone ever.
In terms of price, the Apple iPhone 17 series domestic version starts at 5,999 yuan, the iPhone Air starts at 7,999 yuan, the Pro price starts at 8,999 yuan, and the Pro Max starts at 9,999 yuan. The most expensive version of the iPhone 17 Pro Max is priced at 17,999 yuan, the highest price in the iPhone ever. Pre-orders will be accepted at 8 pm on September 12 and will be released on September 19.
This year's iPhone series storage capacity starts from 256GB, and all 128GB configurations have been cancelled
This year, the iPhone "Family Bucket" canceled Plus and added a new Air product line, focusing on thin and light designs, with a total of four color versions.
6.5-inch screen and 5.6mm thick body, breaking the 6.9mm record of iPhone 6, it can be said to be the "thintest iPhone in history".
The ultra-thin design makes the iPhone Air abandon the SIM card slot and replace it with eSIM. In mainland China, currently only one operator in China Unicom supports eSIM and needs to open it in offline stores.
From the screen, one of the highlights of this iPhone 17 series is that it has achieved 120Hz high-brush full-series coverage for the first time, and the standard version of the 60Hz screen has officially become history. The standard version of the iPhone 17 has a 6.3-inch screen, which is slightly larger than the previous generation and has relatively narrowed bezels.
From the performance point of view, the standard version of the iPhone 17 uses the brand new A19 chip. The iPhone 17 Pro and above use the A19 Pro chip, with a GPU increased to 6 cores, and also supports local operation of 7 billion parameters of large models. The peak GPU computing power can reach three times that of the previous generation A18 Pro.
In terms of external configuration, the display of the iPhone 17 entry-level machine uses a "second-generation super-ceramic crystal panel", and its scratch resistance is three times that of the first generation. It also features a new seven-layer anti-reflective coating that improves readability in bright light.
In terms of battery life, it supports up to 40W fast charging, and only takes 20 minutes to charge to 50%, and the battery life is 8 hours higher than that of iPhone 16.
In addition, Apple has equipped the iPhone 17 with a new "Center Stage front camera", which uses a square sensor for the first time, with better viewing and wider field of view. This is the largest front-facing camera sensor in the history of iPhone. A new video recording function has also been added, and video can be recorded on the front and back at the same time.
The design changes of the iPhone 17 Pro are mainly on the back. Although the "three-eye design" is maintained, DECO extends horizontally into a "camera island", with flash and lidar scanner on the far right, surrounded by a circle of high-performance antennas.
Photography is the focus of the Pro series, and the upgrade is relatively obvious. All three lenses are 48 million pixels (48 million pixels quad-reflection upright prism telephoto + 48 million pixels wide angle + 48 million pixels main camera).
In addition, a reporter from 21st Century Business Herald learned from an insider that the VC heat sink design for the first time was introduced to replace the graphene heat sink currently used by the iPhone and improve the heat dissipation performance of the mobile phone. AAC Technology is its supplier. According to reports, the iPhone 17 Pro Max may adopt a horizontal motherboard design. With the support of the heat equalization plate, the heat emitted from the back of the fuselage will be diluted. After the heat dissipation performance is improved, the iPhone 17 Pro is expected to fully utilize the performance of the chip to reduce the frequency reduction caused by excessive device temperature.
With the debut of the new product, the iPhone 16 Pro and iPhone 16 Pro Max have been removed from the Apple official website. At present, Apple's official website can no longer place an order for iPhone 16 Pro. Only iPhone 17 Pro, iPhone Air, iPhone 17, iPhone 16 and iPhone 16e are included in the product list.
After the press conference, Apple's stock price closed down 1.48%, with a total market value of US$3.48 trillion.
Apple's third-quarter financial report for fiscal year 2025 showed that its total revenue reached US$94.036 billion, a year-on-year increase of 10%, the strongest quarterly growth since December 2021, far exceeding the market expectations of US$89.53 billion. Net profit was $23.43 billion, up 9% year-on-year, and earnings per share of $1.57 was also higher than expected $1.43.
China's smartphone market reshuffle
Apple's market share declined, ranking fifth only
IDC data from market research institutions show that in the second quarter of this year, the shipments of China's smartphone market fell by 4.1% year-on-year Although Huawei's shipments fell by 3.4% year-on-year, its market share returned to the top after four years. Apple's shipments fell by 1.3% year-on-year, ranking fifth in market share.
Apple may increase the shipment expectations of folding screens
According to the 21st Century Business Herald, the third quarter is usually the traditional peak season for the consumer electronics industry. Major terminals will release new products such as AI mobile phones and AI glasses. The sector has entered the peak of mass production, and the industrial chain's productivity will increase rapidly. Institutions generally believe that consumer electronics has entered the peak season for new product releases, and the sector is expected to usher in a valuation reshaping.
Industry analyst Ming-Chi Kuo mentioned in his latest research that Apple has significantly increased its shipment expectations for folding iPhones in recent days --tt-darkmode-color: #A5A2A1;">, showing the tech giants' high expectations for the potential popularity of this new product.
As for whether users buy it or not, it depends on whether this generation of consumers is willing to pay a heavier price for light.
Will you buy an Apple iPhone 17?
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Source: 21 Financial Client, 21st Century Business Herald
