In the early morning of September 10, Apple held a new product launch conference to launch a new generation of iPhone, Apple Watch and AirPods Pro devices. Among them, the iPhone 17 series ushered in a new member of the family, the lightest and thinnest Air product line; the Apple Watch has updated 5G cellular and hypertension reminders; the Apple Watch Ultra also supports two-way satellite communication; three years after the release of the AirPods Pro 2, the new generation of AirPods Pro 3 has brought better sound quality and noise reduction effects.

If you haven't stayed up late to watch this press conference, don't worry. The Minority not only sorted out detailed reviews of the article, but also rushed to create a key image stream overnight, allowing you to quickly understand the complete updates of Apple's new products in the simplest and most intuitive way.

iPhone 17: Supports high brushing and double capacity

The iPhone 17 released this time is the only model of the "basic model", and the Plus series has been updated in this generation. The iPhone 17 also maintains a colorful style, with five types available in lavender purple, sage green, blue mist blue, white and black, and the overall saturation is lower than that of the iPhone 16.

The screen size of the iPhone 17 has reached 6.3 inches for the first time, and supports 1~120 Hz ProMotion adaptive refresh rate and all-weather display function, with peak outdoor brightness up to 3000 nits. The front panel has been upgraded to a super porcelain crystal panel 2, and its anti-scratch ability is increased to 3 times compared with the super porcelain crystal panels used in the previous generation. It was also mentioned at the press conference that the panel is covered with seven layers of anti-reflective coatings, which can effectively reduce glare and interference.

The new A19 chip adopts the third generation 3 nm process technology and is designed for a 6-core CPU + 5-core GPU. The GPU part has a 20% performance improvement compared to the A18 chip equipped in the previous generation. The press conference specifically mentioned that the iPhone 17 battery life can reach a full day, and the video playback time is 8 hours higher than that of the iPhone 16, reaching a maximum of 30 hours. The wired charging speed has also been improved. When the power is close to exhaustion, a power adapter of 40W or above is used. You can charge to 50% by 20 minutes of wired charging.

In terms of image, in addition to the previous 48-megapixel fusion main camera, the ultra-wide-angle camera of the iPhone 17 has also been upgraded to a 48-megapixel fusion camera, with the default image quality increased to 24-megapixel.

The front camera has been replaced with a new 18-megapixel Center Stage front camera. The camera uses a square sensor, which can flexibly zoom the view, and can take horizontal photos without manually rotating the body, and can automatically adjust the composition according to the number of people entering the lens; anti-shake can be turned on when recording videos with the front camera. The iPhone 17 also supports dual-photographing video synchronization for recording front and rear camera videos simultaneously.

The iPhone 17 will be pre-ordered at 20:00 on September 12 and will be released on September 19. The model capacity has been increased to 256 GB, and there are two options: 256 GB and 512 GB. The specific selling price information is as follows:

iPhone Air: The thinnest and lightest iPhone

In addition to the fact that the name does not have the expected number 17, the basic product form and appearance of the iPhone Air are very similar to previous revelations.

As the first new product in the iPhone product line, the iPhone Air is as thin as 5.6mm, making it the thinnest iPhone to date. The core structures such as the middle frame are made of 5-level aviation-grade titanium. The front panel uses super porcelain crystal panel 2, which has 3 times scratch-resistant performance compared to the first generation. The glass on the back is also made of super porcelain crystal. The front is a 6.5-inch 120Hz ProMotion refresh rate panel (peak brightness 3000 nits), supporting 1Hz AOD screen-off display.

In terms of the camera, the rear lens uses a 48-megapixel fusion main camera, equivalent to 26mm, aperture f/1.6. The front is also a new 18-megapixel Center Stage front camera, and the square sensor supports flexible zoom viewing.

This phone is equipped with an A19 Pro processor, equipped with a 6-core CPU + 5-core GPU, with peak computing power up to three times that of the A18 Pro. It is also equipped with an N1 chip designed by Apple, supporting WiFi 7, Bluetooth 6.0 and Thread networks. Working with the C1X modem, the iPhone Air's energy efficiency has set the iPhone record.

Due to its thin and thin design, the iPhone Air uses eSIM in the global market. According to the description of Apple's official website, in mainland China, only China Unicom currently provides eSIM support. To activate eSIM, you need to go to China Unicom's offline business hall for ID verification.

In addition, when traveling outside mainland China, users can activate the local operator's eSIM on the domestic version of the iPhone Air (model A3518). When positioned in mainland China, eSIMs that are not Chinese operators will not be installed.

iPhone Air is available in sky blue, light gold, cloud white and deep space black. It will be available at 20:00 on September 12, Beijing time and will be released on September 19. The specific price information is as follows:

iPhone 17 Pro: a more professional camera system, and significantly improved performance and heat dissipation

As the strongest flagship model, the Pro series of iPhones has also attracted everyone's attention as always. This time the iPhone 17 Pro series brings a new appearance design, more solid and durable materials, significantly improved performance and cooling system, and a more professional camera system.

Unlike the iPhone Pro series that used titanium metal, this time the iPhone 17 Pro series uses lightweight aerospace-grade 7000 series aluminum alloy. With this material, the iPhone 17 Pro became the first iPhone to adopt an integrated molding design. At the same time, it is also the first iPhone series equipped with a VC heat-smoothing plate, which can quickly export the heat generated by the A19 Pro and evenly transfer it to the integrated aluminum alloy shell.

Similar to the iPhone Air, Apple concentrates most of its hardware in the raised area on the back, leaving more space for the battery. With its larger battery capacity, the iPhone 17 Pro has also become the best battery life model in the entire series. In terms of charging, it can be charged 50% in just 20 minutes with Apple's new 40W dynamic power adapter (up to 60W). Antenna systems are also integrated around the bulge, which Apple says is the best-performing generation of iPhones in all generations.

In terms of durability, the front panel of the iPhone 17 Pro series is upgraded to a super porcelain crystal panel 2, which has 3 times scratch resistance compared to the first generation. The glass on the back is also replaced with super porcelain crystal material simultaneously, making the whole machine more sturdy. A new anti-reflective coating is added to the display screen to effectively reduce glare. At the same time, the brightness of the display screen under direct sunlight is increased to 3000nit, which significantly enhances outdoor visibility.

In terms of SoC, the A19 Pro was unveiled as scheduled. The A19 Pro equipped with the iPhone 17 Pro series is equipped with a 6-core CPU and a 6-core GPU, and the GPU has a built-in dedicated neural network acceleration engine. With the upgrade of the cooling system, Apple says the continuous performance of the A19 Pro is 40% higher than the previous generation. In addition, the iPhone 17 Pro series is also equipped with an N1 chip, supporting Wi-Fi 7, Bluetooth 6.0 and Thread networks.

In terms of imaging, the iPhone 17 Pro series introduces a new 48-megapixel fusion telephoto camera, adopting a new generation of quadrilateral design, with a sensor area of ​​56% larger than the previous generation, greatly improving picture clarity. This telephoto lens offers 4x optical zoom at 100mm and 8x optical quality zoom at 200mm, supporting up to 40x digital zoom. In terms of front, it is equipped with a new 18-megapixel Center Stage camera, a square sensor, supports flexible zoom viewing, and has FaceTime automatic anti-shake and character centering functions.

In terms of video shooting, the iPhone 17 Pro series supports new technologies such as ProRes RAW, Apple Log 2 and Genlock. Genlock is a technology for precisely synchronizing video between multiple cameras and input sources, enabling professional-grade picture transitions and advanced creative effects without the need for manual frame-by-frame alignment; this feature requires compatible third-party hardware and software support.

The iPhone 17 Pro series is available in Star Orange, Dark Blue and Silver. It will be pre-ordered at 20:00 on September 12, and will be officially released on September 19. The capacity starts from 256GB. The iPhone Pro Max models can reach up to 2T, with prices as follows:

Apple Watch Series 11: Supports cellular 5G, and also reminds of hypertension

The Apple Watch product line has brought three updates, the first of which is the Apple Watch Series 11.

Apple Watch Series 11 has basically the same appearance as the previous generation, and the aluminum metal version has added a space gray color option. The display uses an Ion-X glass display, covered with a special ceramic coating, with twice the resistance to scratches and scratches. In addition, the cellular model of the Apple Watch Series 11 has added 5G support. In addition, the Series 11 has redesigned its battery, with a battery life of up to 24 hours, an increase of 6 hours compared to the previous generation.

In health, Series 11 supports a hypertension reminder function, which is similar to the sleep apnea detection function introduced by Series 10. It analyzes potential chronic hypertension based on the information collected by the optical heart rate sensor and prompts possible hypertension in a 30-day cycle. The feature is still awaiting approval from regulators including the FDA and is expected to be released in 150 countries this month.

In addition, Series 11 has added a sleep scoring function, which analyzes the data collected by sleep tracking and scores separately, providing users with more intuitive guidance on sleep improvement directions.

It is worth mentioning that the Series 11 still uses the same S10 chip as the Series 10, but new gestures support for light-turning wrists. The press conference also introduced a new dial called "Flow" with the presentation of the Liquid Glass digital design; another "Precision Time Chart" dial can accurately display the time, minute and second timing.

Apple Watch Series 11 is available in seven colors, including aluminum and titanium materials. The starting price is the same as the previous generation, with pre-orders starting at 9 a.m. on September 11 and will be available on September 19.

Apple Watch Ultra 3: The longest battery life and supports satellite communication

Apple Watch Ultra finally ushered in the new Apple Watch Ultra 3 this year.

Apple Watch Ultra 3 supports two-way satellite communication for the first time. When there is no cellular network or Wi-Fi coverage, users can send text messages to emergency services, or keep in touch with friends and family, and can share locations every 15 minutes. It also supports 5G cellular data and significantly enhances reception capabilities in areas with weaker signals through improved algorithms working in collaboration with dual-system antennas.

In terms of screen, it is the same as the Apple Watch Series 11. This year's Apple Watch Ultra 3 also uses an LTPO3 wide-view OLED screen, with the bezel narrowed by 24%, bringing a larger viewing area while the size remains unchanged. It also supports a constant-on display that is updated every second, so you can view the second hand without raising your wrist. The new Waypoint dial also presents compass, satellite information and night modes in real time.

In health, the Apple Watch Ultra 3 also supports hypertension notification and sleep scoring functions.

Lastly, thanks to the LTPO 3, 5G modem and larger battery, the Apple Watch Ultra 3 can achieve 42 hours of battery life, and in low-battery mode, it can provide 72 hours of battery life while tracking outdoor exercise and turning on low-battery mode, the Apple Watch Ultra 3 can support full GPS records, heart rate readings and still provide 20 hours of battery life.

Apple Watch Ultra 3 is available in black and primary colors. The starting price is the same as the previous generation, at 6,499 yuan. It will be pre-ordered at 9 a.m. on September 11 and will be available on September 19.

Apple Watch SE 3: Routine upgrade, still increasing the amount without increasing the price

Apple Watch SE 3 has also received routine updates. The Apple Watch SE 3 is equipped with an S10 processor and supports the on-screen display function. In addition, it also has gesture operations such as double-finger pinching and wrist swinging.

In terms of health functions, SE 3 also supports wrist temperature sensing, which can be used to estimate ovulation and other vital signs in women. Sleep apnea and sleep scoring functions are also added.

Apple Watch SE 3 colors are available in starlight and midnight colors, and the price is 199 yuan for 40mm and 2199 yuan for 44mm. Pre-orders are accepted at 9 a.m. on September 11 and will be available on September 19.

AirPods Pro 3: Good sound quality, quieter

Three years after the release of AirPods Pro 2, Apple also brought AirPods Pro 3 as usual. The new headphones are redesigned for ear shapes for more people, with a smaller size in a single AirPod and the outer geometry of the earbuds aligned with the center of the body for improved wear stability. The earbud size is expanded to five options and the XXS specifications are added for a better in-ear fit.

In terms of hardware, although the AirPods Pro 3 still uses the H2 chip, it introduces a new acoustic architecture that can more accurately control the airflow of sound waves entering the ear canal. With the upgraded adaptive equalizer, the sound field is expanded and the low frequency response is better, allowing users to distinguish each sound more clearly.

AirPods Pro 3 is equipped with foam earplugs made of new material for better passive sound insulation. Adding to the new generation of ultra-low noise microphones, Apple says its active noise reduction capability is 2 times higher than that of the AirPods Pro 2 and 4 times higher than the first generation. The battery life is also upgraded. With active noise reduction on, the AirPods Pro 3 can continuously play music for up to 8 hours.

AirPods Pro 3 has built-in Apple's smallest custom heart rate sensor to date, combined with an accelerometer, gyroscope, GPS, and a new device-side AI model on iPhone to track heart rate and calorie consumption of up to 50 different exercise types.

In areas that support Apple Intelligence, AirPods Pro 3 provides real-time translation capabilities. When enabled, when both parties wear AirPods Pro 3, ANC will automatically lower the other party's voice and translate the content into the target language in real time; if the other party does not wear AirPods, the translated text can be displayed on the iPhone and displayed to the other party. Real-time translation currently supports English, French, German, Portuguese and Spanish, and will add four new languages ​​by the end of this year: Italian, Japanese, Korean and Simplified Chinese.

Lastly, AirPods Pro 3 supports IP57 sweat-resistant and waterproofing. AirPods Pro 3 is now available for pre-order and will be officially released on September 19.

New Accessories

In addition to the main products, several new iPhone accessories were announced at this press conference.

The first one to appear with the iPhone Air is the translucent MagSafe protective case, with a back panel thickness of less than 1 mm, with frost, fog and shadow colors available, and the price is 399 yuan.

There is also an iPhone Air protective bezel. Apple last sold iPhone accessories of similar shapes or iPhone 4 era. The protective frame is available in four colors: light blue, wheat, light gray and black. The material is reinforced polycarbonate, which also does not affect the camera control function. It is priced at 329 yuan.

The iPhone Air also has a dedicated MagSafe battery that can increase its battery by 65% ​​and increase its video playback time to 40 hours. The MagSafe battery can provide up to 12W wireless charging. The official website description mentions that it can also perform wireless fast charging for iPhone Air when connected to a 20W or above charging head. The battery is priced at RMB 799, but it has not yet been launched on sale.

The iPhone 17 Pro series has added a MagSafe technology fabric protective case. The protective shell is made of multi-color yarn finely and is coated with a protective coating, which can resist scratching and stains. It is available in five colors such as blue, purple, ochre brown, green and black, and is priced at 479 yuan.

Almost all protective cases released this time have added lanyard holes, and a crossbody lanyard is also available in total, with a total of ten colors, priced at 479 yuan. The lanyard is adjustable from 1080 to 2080 mm in length and is embedded with flexible magnets to secure the overlapping two layers of lanyard neatly.

What do you think about the new device launched at the press conference and which one is going to buy this year? Welcome to discuss with us in the comment section. Minority will continue to report on more details and experiences of Apple's new products. You are welcome to follow us through Minority client, official Weibo and WeChat official account (sspaime) to get the latest content.