(Beijing time) September 2025—At the Apple Autumn Press Conference held in the early morning of this morning, the highly anticipated iPhone 17 series was officially announced. As predicted by the outside world, Apple did not choose to make minor repairs this time, but brought the biggest innovation since the iPhone X. Its core revolves around "Comprehensive AI" (Comprehensive AI), aiming to redefine the smart boundaries of personal mobile devices.
1. Appearance design: Lingdong Island retires, and the era of full-domain interactive screens is coming
The iPhone 17 Pro and Pro Max models have ushered in a landmark change - Dynamic Island has been officially cancelled. Instead, it is a true "TrueFull Interaction Display".
Face ID and front camera under the screen: Apple successfully hides the Face ID sensor and 12-megapixel front camera under the screen through advanced microlens arrays and intelligent algorithms, achieving a full-screen visual experience without any notches.
Dynamic micro-hole display technology: When you need to call the camera or sensor, the local area of the screen will become a transparent "micro-hole", and the display will be restored immediately after completion, seamless switching, and full of technology.
New midframe design: It adopts lighter and stronger titanium-aluminum alloy, and introduces a more rounded arc-edge design, which significantly improves the grip. New "Nebula Purple" and "Deep Space Black" color schemes are added.
2. Performance core: A19 Pro chip and "nerve engine" leapfrog upgrade
The new A19 Pro Bionic chip is the cornerstone of the iPhone 17 series AI capabilities.
Enhanced version of neural network engine: core computing power has been increased to an astonishing 50 trillion operations per second (50 TOPS), far exceeding the previous generation, providing powerful impetus for complex localized AI model processing.
Apple Intelligence Deep Integration: The system-level AI function "Apple Intelligence" ushers in version 2.0, which now can understand user habits more deeply and achieve true predictive operations. For example, you can automatically generate travel suggestions and call maps in advance based on your schedule and location; you can perform complex semantic searches across photos (such as "find all photos with rainbows and puppies") in the album.
Pro-level AI image: supports real-time scene calculation and optimization of 100 times per second, allowing each frame of the picture to be carefully crafted by AI.
Image system: computing photography enters the era of "spatial computing"
The imaging system of the iPhone 17 Pro Max is another highlight of this press conference.
New quad-camera system: Based on ultra-wide angle, wide angle and telephoto, an exclusive AI image sensor is added, specifically used to capture depth of field and spatial information.
"Space Photo" and "Space Video" enhanced version: With Vision Pro, it can shoot and playback higher resolution, more immersive 3D content, providing core content support for the metaverse entrance.
AI Director Mode: The camera can analyze multiple subjects in the picture in real time, and automatically suggest composition, mirroring and even editing points, just like a person-portable photography guide.
IV. Battery life and charging: say goodbye to battery life anxiety
Graphene battery technology is commercially used for the first time: The iPhone 17 series uses new graphene composite batteries, and the capacity is greatly improved under the same volume. Official data shows that the video playback time of the iPhone 17 Pro Max can reach up to 35 hours.
40W wired fast charging and 25W MagSafe wireless fast charging: The charging speed has been significantly improved, and it can charge to 50% in about 30 minutes.
5. Price and release time
The starting prices of iPhone 17 and iPhone 17 Plus are RMB 5,999 and RMB 6,999 respectively.
The starting prices of iPhone 17 Pro and iPhone 17 Pro Max are RMB 8999 and RMB 9999, respectively.
Presale will start at 8 pm on September 13 and will be officially released on September 20.
Summary:
The release of the iPhone 17 series marks that Apple's strategic focus has shifted to artificial intelligence. It is no longer just a communication tool, but evolved into a highly intelligent, predictable personal assistant. Through the deep integration of hardware, software and AI, Apple is trying to build a brand new, AI-powered ecological moat. For consumers, this means that a more convenient, smarter and more connected digital life is coming soon.
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