In the golden autumn, fruits fill the branches, the Central Plains once again ushered in a cultural and tourism event.
On September 10, the "Knowing and Being a Good Learning, Being a Literary and Martial Arts and Martial Arts-2025 Zhengzhou Study and Tourism Exchange Activities" was held in Zhengzhou. The exchange activity is sponsored by the Zhengzhou Municipal Bureau of Culture, Radio, Film and Television and Tourism. It aims to display Zhengzhou's rich research and tourism resources to study institutions across the country, deepen industry cooperation, and promote Zhengzhou's study and tourism to a new stage of high-quality development.
At present, study and study tourism has become an important engine for the transformation and upgrading of the cultural and tourism industry, and an important way to promote the all-round development of young people. The event is themed "Knowing and Being a Good Learner, Being a Literary and Martial Arts" and focuses on the brand concept of "Walking in Henan and Understanding China". It innovatively takes Zhengzhou's dual identity as the entry point to build a study and study system that integrates tradition and modernity. By activating super IPs such as Yellow River culture, Shangdu culture, and Kung Fu culture, we are committed to building Zhengzhou into a Chinese study and study tourism destination with a three-dimensional presentation of "cultural heaviness + experience innovation + cooperation and pragmatism".
Create a well-known domestic study and study tourism destination and form the "Zhengzhou study and study ecology"
As an important birthplace of Chinese civilization and a national historical and cultural city, Zhengzhou carries five thousand years of civilization accumulation and the vitality of the times, and has unique advantages in the development of study and tourism.
Wei Zhixiong, deputy director of Zhengzhou Municipal Bureau of Culture, Radio, Film and Television and Tourism, pointed out in his speech that in recent years, Zhengzhou has deeply implemented the strategy of integrating culture, tourism, culture and creativity, and is led by the brand of "Walking in Henan and Understanding China", and is based on the city brand of "In the world, the hometown of Huangdi, and the Kung Fu Zhengzhou" and continues to dig deep into the treasures of diverse cultures.
This year, the Zhengzhou Municipal Bureau of Culture, Radio, Film and Television and Tourism compiled the "Zhengzhou Study and Study Ecology" that is known for its knowledge and study, and helps Zhengzhou become a well-known study and study tourism destination in China.
">"Invite everyone to walk and take a look, and feel the historical thickness and development popularity of this city while climbing Mount Song, watching the Yellow River, celebrating the culture of the merchant capital, and appreciating the style of Kung Fu." Wei Zhixiong sent a warm invitation.
How to make study and study "fun and informative"? Big names on-site suggestions
This exchange event specially invited many experts, scholars and industry leaders in the field of domestic research and study to share themes around the industry's hot directions, injecting cutting-edge ideological impetus into the development of the industry.
Ma Zhenqing, a professor at the School of Marxism of Beijing Normal University, gave a keynote speech on "New Opportunities and New Mission to Start Zhengzhou's Study Tour" around "Red Study Tour", and talked about the advantages and opportunities of Zhengzhou's development of study and study tourism from four aspects. He said that Zhengzhou is not only a modern transportation hub and economic center, but also a "city of study and study treasure" with extremely profound foundation and unique resources. In the future, it will surely provide a "Zhengzhou model" and contribute "Zhengzhou wisdom" to the development of national study and study travel in the future.
Jiang Zhou, general manager of Xi'an Chengbang International Travel Agency Co., Ltd., delivered a speech on "Gamification Course Design" on "Thinking and Practice of Gamified Thinking in Research and Study Courses and Teaching Aids"; Zhong Fang, business director of Beijing Parent-Child Cat & Research and Study Cat, focused on the forefront of the market and shared on how to create a rooted, soulful and emotional full-region study course system, analyzing the new changes, new trends and potential opportunities in the current study and study tourism market, providing industry practitioners with valuable market insights. Ni Aidong, deputy general manager of China Travel Good Time Tourism Services (Beijing) Co., Ltd., shared cases around the "Silver Research and Research Market Development", showing the infinite possibilities of integrating research and study travel with innovations such as science and technology, culture, and health care, and injecting cutting-edge practical ideas into the development of the industry.
Real money and silver attract customers, Zhengzhou sent an "invitation letter" to research and study institutions across the country
At the event site, the relevant person in charge of the Zhengzhou Municipal Bureau of Culture, Radio, Film and Television and Tourism gave a detailed interpretation of the special support policy of Zhengzhou's "introducing customers into Zhengzhou". The policy has set up clear reward standards for the reward conditions for multi-day and one-day tour reception volume, as well as the organization of tourism charter flights, special trains and travel agencies that explore emerging overseas customer source markets, to encourage market entities to actively expand their tourism business and expand the scale of customer source.
The "Authentic and Knowledgeable Knowledge and Being a Literary and Martial Arts--A Guide to Zhengzhou Study and Tourism" was also introduced on the spot. The guide carefully planned 10 themes and 21 routes, covering historical traditions, Yellow River culture, red memory, national defense science and technology, etc., forming a three-dimensional product matrix that is interdisciplinary, cross-scenario, and cross-cultural, fully meeting the research and study needs of different age groups and different interest groups.
In the resource promotion and display stage, local ace study projects in Zhengzhou took turns to showcase the charm of Zhengzhou's study and study "everything is in the classroom, every step is in the knowledge".
Representatives from Zhengzhou Shangdu Ruins Museum vividly tell the story of the precipitation and revitalization of Shangdu culture in 3,600 years; relevant representatives in Dengfeng City have introduced their top research and study resources that gather in the world cultural heritage of "in the world"; only Henan Drama Fantasy City shows how to immerse the young generation in the perception of loess culture and Central Plains civilization with its unique drama art form; Zhengzhou Yinji International Tourism Resort shares how to popularize animal science, ice and snow sports and study practice The Zhengzhou Yellow River Cultural Park shows its magnificent scenery and profound culture as the key construction area of the Yellow River National Cultural Park; the BYDi Space New Energy Vehicle Science Museum Research Recommender shared a study course full of science and technology; the Zhengzhou Urban Water Performing Arts Research Promotion Officer showed everyone the vivid courses of water performance; each representative comprehensively displayed from multiple dimensions such as course design, operation management, and market feedback, demonstrating the breadth and depth of Zhengzhou's research and study resources.
Strong join forces! The top research and study institutions in the country gather in Zhengzhou
At the exchange event site, Zhengzhou study institutions and scenic spots signed contracts with leading travel merchants across the country, and the cooperation covered the fields of route promotion, customer source mutual delivery, and course development.This concentrated signing not only introduced a huge customer source market to Zhengzhou, but also provided high-quality destination resources for research and study institutions across the country. It will surely further deepen regional cooperation, jointly promote the development and growth of Zhengzhou's study and study tourism market, and open a new chapter of mutual benefit and win-win results.
(Henan Jinhui Cultural Tourism Group signed a strategic cooperation agreement with the Xuexue Home Platform)
(Zhengzhou Tourism Association signed a contract with Hefei Labor Education Association, Xi'an Tourism Association Research and Study Branch, Xi'an Tourism Association, Qingdao Tourism Association, Shanxi Tourism Association Research and Education Branch, and Wuhan Tourism Association signed a contract)
(Zhengzhou Tourism Development Investment Group Co., Ltd. signed a strategic cooperation agreement with Hunan Shaoyang Research and Study Association, Huatian (Hunan) Investment Co., Ltd., China Travel Good Time Tourism Service (Beijing) Co., Ltd., Parent-child Cat (Beijing) International Education Technology Co., Ltd., and Beijing Zhongkai International Research and Study and Study and Study Co., Ltd. Henan Company)
(Zhengzhou Huanghe Xinyuan Travel Agency Co., Ltd. signed a strategic cooperation agreement with Jiangxi Leyou International Travel Agency Co., Ltd., Guizhou China Travel Agency Co., Ltd., Zhengzhou Huanghe Xinyuan Travel Agency Co., Ltd., Rizhao Yanxuegang Tourism Co., Ltd., and Xi'an China Merchants International Travel Agency Co., Ltd.)
This exchange activity is not only a concentrated display of resources, but also a collision of ideas and a gathering of wisdom. It marks that Zhengzhou's study and tourism industry is moving towards the fast lane of branding and international development with a more open, innovative and collaborative attitude, injecting new vitality and connotation into the cultural and tourism brand of "walking in Henan and understanding China".
From the cultural roots on the banks of the Yellow River to the time and space dialogue of the dramatic fantasy city, from the precise release of policy dividends to the deep integration of national resources, the Zhengzhou study and tourism exchange activities are promoting this ancient capital to use study and study as a medium, to revitalize the thousand-year civilization, and to write a "Zhengzhou Answer" for the high-quality development of China's study and tourism.
Source: Top News
