The 2025 Yiyang Cultural and Tourism Integration Development Conference, hosted by the Yiyang Municipal Party Committee and Municipal Government and hosted by the Yuanjiang Municipal Party Committee and Municipal Government, was held in Yuanjiang City from September 10 to 11. The conference takes"Yishan Yishui·Yimei Yiyang" as the city's theme, with"Dongting Water Town·Zizai Yuanjiang"As for the theme of hosting, anchoring the goal of "hosting meetings and developing the city", through the "1+4+10" activity matrix - 1 high-standard opening ceremony, 4 main activities, and 10 supporting activities, the high-quality development achievements of Yiyang's cultural and tourism industry are displayed in a panoramic way, and making Yiyang the "second stop" for tourists from home and abroad to Hunan tourism.
The main activity highlights
Immersive experience of the charm of Yiyang's cultural and tourism
The conference has a rich and diverse activities, bringing a unique experience to participants and tourists. On September 10, at 19:38, the opening ceremony was held at the Yiyang Center for Emergency Rescue in Dongting Lake, followed by a real-life performance. The performance is divided into two parts: prologue and immersive boat tour. It is set in the night of Dongting Lake as the background, and combines elements such as the fisherman culture of Yuanjiang River and Dongting scenery, allowing the audience to deeply feel the unique charm of "Dongting Water Town".
September 11 8:30 to 12:00, the guests will divide into two groups to observe key cultural and tourism projects, including the Yuanjiang South Dongting Tourism Resort (Haojiang Lake Rainbow Island Tourism Zone, Xiaohezui Fisherman Cultural Park), Taoli Tianxia Research Park, Nandongting Bird Park, etc. These projects show Yiyang's achievements in the integration of agriculture, culture and tourism, parent-child leisure, ecological tourism, etc. During the same period, the "Yiyang Gift" cultural and creative market will be opened in the Haojianghu Rainbow Island Tourism Zone, focusing on displaying cultural and creative products with Yiyang characteristics.
September 11 15:00, the Yiyang Cultural and Tourism Industry Integration Development Promotion Conference will be held at the Wyndham Hotel in Huida. The meeting will play a report on the integration of cultural and tourism development work of Yiyang. Relevant units will exchange speeches on the themes of "Promoting Yiyang to build a second stop for tourism for domestic and foreign tourists in Hunan" and "Holding the meeting to develop the city", and will hold a handover ceremony for the flag hosting of the 2026 conference. Speech was made in thematic exchanges and a handover ceremony for the flag hosted by the 2026 conference was held.
Supporting activities continue to heat up
Activate cultural and tourism consumption in multiple fields
In order to expand the influence of the conference, a series of supporting activities have been launched in advance and will continue until the National Day holiday. From June to August, Yiyang joined forces with Huaihua, Xiangxi Prefecture, Changde and Zhangjiajie in the Yuanshui River Basin to jointly build a cultural and tourism alliance "Turn the Yuan and the Mountains and Waters Connect" to build a resource sharing and brand promotion platform. From July to September, a special campaign to promote Yiyang's cultural and tourism brand subway was launched in Changsha Metro, and the popularity of Yiyang's cultural and tourism brand was enhanced through LED networks, light box advertisements, theme trains and other carriers.
Focus on "running the city"
Adjust the high-quality development of the cultural and tourism industry
This conference aims to thoroughly implement the decisions and deployments for cultural and tourism to promote consumption, seize the strategic opportunity of "accelerating the construction of a world tourism destination", and promote the in-depth integration of "culture + technology" and "culture + tourism" through the conference hosting level of "distinct characteristics and first-class in the province". Relying on measures such as improving quality and efficiency of key cultural and tourism projects, and promoting the whole region, we will fully display the achievements of Yiyang's cultural and tourism development, further polish the cultural and tourism business card of Nandongting Lake, help Yiyang become an important stop for tourists from home and abroad to tourism in Hunan, and inject new impetus into local economic and social development.
END
