Can Hunan Chao and Gan Chao copy the popularity of "Su Chao"?

I have been confused by a question for a long time over the years, and it was not until recently that I suddenly figured it out.

In the past, when characteristic towns were built everywhere across the country, I was thinking that the so-called characteristic towns have no core, they all have infrastructure and real estate ideas in the formal sense. Why do so many places across the country insist on investing in construction?

Two years ago, the "Village BA" in Rongjiang County, Guizhou was popular all over the country, and at that time it caused a "Village BA" craze across the country.

In the first half of this year, the Jiangsu Football League was popular on the Internet, and then, the wave of various provincial football leagues such as "Ganxi Super League", "Xiangxi Super League" immediately started. Before the Suzhou Super League became popular, these provincial leagues were always in a state of being unscrupulous. The Suzhou Super League became popular, and football leagues in various places were immediately lively.

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First talk about the various supers that follow the trend in various places. Why is it difficult to have social response?

Whether it was Su Chao or the village BA two years ago, their success was by no means accidental. It was the result of the right time, place, people and joint action. Later imitators basically just copied the game format and ignored its most core essence.

The core essence is bottom-up and heart-warming love; while imitators are mostly top-down, executive orders or business-driven, which is the most essential difference between the two.

Think about the competition organized by local villagers, vendors, drivers, students and other grassroots groups for entertainment and local honors, soccer and basketball are already the culture and lifestyle flowing in their blood. This purity brings the most real passion, happiness and infectiousness, without any pollution from business and political achievements.

An imitators are eager to copy a "phenomenon" to promote the city and drive the economy after seeing the traffic of "village superstars" and "Suzhou superstars". This kind of "doing for the sake of doing" activity has lost its soul from the beginning. Participants may be organized, lacking internal driving force, and the audience also feels like they are "completed" and cannot resonate with emotional resonance.

With the blessing of traffic timing and aesthetic fatigue, it is generally difficult for you to pay attention to the second one after you have seen the first one. When dozens or even hundreds of "super" appear at the same time, the public will quickly fall into aesthetic fatigue. The story of "Another Su Chao" is no longer fresh, and the media is unwilling to report it repeatedly. Without a unique new narrative perspective, it is impossible to attract attention in the era of information explosion. The traffic window has been closed, so it is difficult to form exposure.

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Then why do you still follow the trend even though you know it is difficult to succeed?

In fact, the motivation behind this transcends the simple dualism of success and failure, reflecting a deeper social psychology and institutional mechanism.

I have also been able to get a glimpse through the guidance of experts recently. First of all, I am afraid of missing out on my mentality. In the context of fierce regional competition, there is a local chief official who is willing to assume the responsibility of missing out on the trend. Even if the success rate is only 1%, try it, because the potential risk of not doing it may be greater than the risk of not doing it but not succeeding.

At the same time, the term of office of local chief officials is limited, and they need to leave traces of "visible and tangible" policy during their term of office. Creating a "Xiang Chao" and "Gan Chao Chao" is a project that starts quickly, is powerful and is easy to promote. Regardless of the final effect, it can quickly create topics and show its image of "active actions" to superiors and the public. This is a "policy show".

There is another speculative logic that rides on the popularity. For brands, sponsors, MCN institutions, and Internet celebrities, any new "super" is a potential traffic rich mine. They don’t need whether the event itself can succeed in the long term. They just need to quickly enter, live broadcast, sell goods, advertise, and make quick money in the short term when it is most popular. The event failed and they had already moved to the next hot spot.

There is also a kind of "herd mentality" of the people: "Others have it, we must have it too" is a universal social psychology. Local football enthusiasts and residents may be envious of seeing the success of the "Soviet Super League" and put pressure on the local government, hoping to have the same level of attention and glory. People hope to increase their hometown's visibility and pride through a successful "super". This kind of beautiful wish is easily ignited, making everyone willing to support or even promote such activities, even if the prospects are unclear.

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The success of "Su Chao" is unreplicable because it is essentially "organic growth" rather than "mechanical manufacturing".

The fundamental reason for the failure of the later followers is:

Kernel alienation: Turning the bottom-up cultural phenomenon into a top-down administrative task or commercial project.

Sweep the way: It only imitates the formal football game, but ignores its soul regional culture, pure love, and national characteristics.

The time has passed: I lost the scarcity and communication value as "first", and fell into homogeneous competition.

However, follow-up behavior will continue, because what drives follow-up is not a rational assessment of "success", but an irrational prosperity under the combination of policy anxiety of local governments, traffic speculation of commercial capital, and herd psychology of social groups.

The real revelation lies in: Instead of spending huge sums of money to blindly imitate other people's models, it is better to deeply explore your own unique cultural genes and resource endowments.