Xiaohongshu was investigated, and many parents did come forward to denounce Xiaohongshu and expressed their support and gratitude for the Cyberspace Administration of China's law enforcement actions. Why is this?
The popular Xiaohongshu, which was popular after the United States attacked TikTok, became the pride of the people for a while, but was investigated so quickly, which shows that there are still reasons why the competent authorities and netizens can't bear it. This time, based on the current problems, we can also trace and review historical bad records.
1. Poor search lists are not managed well. Frequently present bad information such as "hype celebrity personal news and trivial entries" and destroy the Internet ecology.
2. There are false advertising and "grass planting" traps. There are a large number of "grass-planting" notes and data fraud on the platform. The author has even seen the content of publicly selling master's thesis writing. Many so-called "real-person trial recommendations" are actually paid promotions by merchants. Users can post positive reviews without actually using the product, misleading consumers.
3. There are loopholes in the content audit mechanism. In the past few years, Xiaohongshu has been interviewed for issues such as "spreading soft pornographic emoticons for children and using minors to imply short videos to attract traffic." These contents will undoubtedly have a very negative impact on teenagers.
4. There is a problem of over-collecting user information. In 2019, Xiaohongshu was named by the regulatory authorities for "there were problems such as collecting personal information without the user's consent and misleading users to collect and use personal information." In March 2025, many users found that their devices were still accessed high-frequency location information without using the application. This raises questions about “from marking my life to stealing my life.”
From the above bad records, we can see the logic behind many parents' support for investigation and punishment of Xiaohongshu. For a long time, some parents believe that there are many contents on the Xiaohongshu platform that may have adverse effects on minors, as well as some phenomena that are not conducive to the healthy growth of teenagers. A parent left a message in the comment section of the investigation and punishment notice, saying: "Let me say that, a good person can definitely become a person who is greedy for enjoyment, greedy and selfish, and distorted in his views." Some parents said without hesitation: "My daughter almost changed her personality by Xiaohongshu. Fortunately, she discovered it early. As a parent, don't give her children a separate mobile phone, otherwise she will be exposed to content that subverts your views."
In summary, parents' concerns about Xiaohongshu are mainly focused on the following aspects:
1. Missing values. Some content on the platform may promote comparison and consumption, over-focusing on appearance, unrealistic lifestyle, etc., which can easily mislead children with immature judgment.
2. Erosion of bad content. Although the platform has reviews, some soft porn, violent, rich or unhealthy emotional concept content may still be exposed to by children.
3. The authenticity of information is difficult to distinguish. A large number of marketing advertisements and false "grass planting" fill the platform, and adults may still be confused, and minors are more likely to be deceived, which may even cause problems such as food safety and product safety.
4. Being addicted to video watching is wasting time. Accurate recommendations of algorithms are easy to make people addicted, and excessive screen sweeping will squeeze out children's learning, exercise and rest time.
For this reason, the Internet Information Department investigated and dealt with Xiaohongshu in accordance with the law and ordered it to make rectification within a time limit. In the eyes of many parents, it is a necessary purification of the network environment of minors, which will help promote the platform to assume its due social responsibilities and reduce the harm of bad information to children.
Judging from Xiao Hongshu's reaction, it is quite fast, "receive sincerely, learn lessons deeply, and implements rectification requirements seriously", and has set up a special rectification working group as soon as possible to promote the ecological special governance of the hot search list. We need to supervise the implementation of Xiaohongshu's rectification and implementation - look at the actions in the near future and the results in the distance. However, it is far from enough to create a clear network environment and protect the healthy growth of minors by just one investigation or one platform to rectify. It requires the platform to take the main responsibility, strengthen content review, optimize the algorithm recommendation mechanism, severely crack down on illegal content and behaviors, and improve the protection mechanism for minors. Of course, from the perspective of supervision, continuous monitoring and supervision is needed. Regulatory departments need to continue to focus on prominent issues of illegal and irregular violations that destroy the network ecology and give full play to the role of the "sword" of network law enforcement. Parents’ guidance and company are also very important. Parents should also pay attention to their children's Internet usage habits, strengthen communication and guidance, help their children improve their media literacy and information identification ability, and teach them to use the Internet safely and rationally.
In short, parents are excited about the investigation of Xiaohongshu. Behind this is the expectation of "a clearer network environment and healthier network content" and an urgent desire to protect children from harmful information. This investigation is a positive signal, and I hope to see more tangible improvements in the future.
