The liquor industry is fiercely competitive, and companies are actively seeking innovation and breakthroughs. Recently, after seeing the huge potential of the online market, Renhuai Maotai Town Huaxing Wine Co., Ltd. established its own "Royal Easy Go" shopping platform, opening a new chapter in the deep integration of traditional winemaking technology and digital marketing.
Huaxing Wine Co., Ltd. is located in Maotai Town. After more than 40 years of development, it has grown into a national-level enterprise with a production base of 100,000 square meters and a 10,000 tons of raw wine energy storage. It is a top 100 private enterprises in Guizhou Province.
At the launch ceremony of the "Royal Easygou" shopping platform, the relevant person in charge of the company introduced in detail the original intention of the platform's construction, project content, value, etc. According to reports, this platform is not only a sales channel, but also an important step in the digital transformation of enterprises. Consumers can directly purchase the company's sauce-flavored liquor series products on the platform. The products are shipped directly from the factory. The factory faces consumers directly, which can reduce many intermediate costs and links, avoid asymmetry in the delivery information, and allow companies to more accurately grasp consumer needs, provide personalized products and services, and narrow the distance between brands and consumers. At the same time, after using the platform, the factory feels "slimming", which refined and simplified the work efficiency, cost and staffing configuration, greatly improving the current work efficiency.
It is worth mentioning that through technologies such as one thing and one code, the platform has achieved the full transparency of liquor from raw material traceability to brewing process, allowing consumers to "what you see is what you get" and drink with confidence. At the same time, the platform also provides the possibility for personalized customization, satisfying the high-end consumer group's pursuit of uniqueness and exclusiveness.
"The release of the 'Royal Easygou' platform is not only our practice of the development concept of 'traditional crafts + modern technology', but also an important exploration of the sauce wine industry in the digital economy era." Zhang Yingxia, chairman of Huaxing Wine Co., Ltd., said that the establishment of this platform means that enterprises will use big data to analyze consumption trends, optimize supply chains with intelligent management, and accurately reach users through integrated online and offline marketing. It also marks the transformation of enterprises from traditional production and manufacturing to data-driven "intelligent manufacturing" and services, opening up a new sales path for enterprises in the fierce market competition.
All media reporter: Yu Hui Zan Yuyu
Editor: He Zujia
