Western Decision-making Network News On September 11, the 2025 National Food Safety Promotion Week home event jointly organized by the Food Safety Office of the State Council and other 28 departments and the 16th China Food Safety Forum hosted by the Economic Daily and hosted by China Economic Network was held in Beijing. Gao Yalan, deputy general manager of Xifeng Co., Ltd., was invited to participate and exchange and share at the 16th China Food Safety Forum.
The theme of the 16th China Food Safety Forum is "Present morality and law-abiding, and sharing food safety". Representatives from relevant government departments, industry experts, scientific researchers and food companies have exchanged and discussed issues such as food safety responsibility and risk prevention and control, product innovation and market trends, benchmark cases and typical experiences, and "stop catering waste" industry linkage and popular science publicity.
Gao Yalan participated in the roundtable forum
In the roundtable dialogue session of the forum, the guests had a dialogue on the topic of "Win-win responsibility and benefits: How to build the endogenous motivation for food safety?" Gao Yalan shared his experiences and practices in food safety management of Xifeng Liquor.
Xifeng Wine has always adhered to the original brewing intention of "satisfiing people's yearning for a better life with high-quality wine", adhered to the goal of "international leading quality control and first-class food safety industry", and took "quality improvement and quality strengthening enterprise" as the strategic core to achieve continuous leadership of quality. First, we must maintain the fundamental brewing skills of Xifeng Wine for three thousand years. Strictly follow the ancient brewing process of "opening the jar in spring, making chorus in summer, setting up a cellar in autumn, and sealing in winter", solidify the raw material ratio, process parameters and traditional processes of Xifeng Liquor's national intangible cultural heritage brewing skills, adhere to category confidence, and ensure the unique flavor of Fengxiang liquor. The second is to establish a digital standard system for traditional processes. Fully implement the food safety policy based on prevention, relying on the Internet and artificial intelligence, avoid risks and improve quality through modern detection technology and process control systems, and achieve full process controllability through ISO and HACCP dual system certification, and protect the safety on the tongue with high standards. The third is to open up the trust channel between brands and consumers. Through immersive experience activities such as "Xifeng Wine Cultural Journey", consumers can be strengthened, so that the public can intuitively feel the perfect integration of Xifeng Wine's profound "craftsmanship" and rigorous "food safety control", allowing consumers to transform from "hearing and speaking safety" to "seeing safety", thereby building brand trust.
Gao Yalan accepted a special interview with China Economic Network
After the meeting, Gao Yalan accepted an exclusive interview with the media attending the conference, and introduced the construction of Xifeng Liquor's food safety management system and overseas market expansion.
