The Shenzhen Stock Exchange recently issued an announcement stating that the list of securities targeted by the Hong Kong Stock Connect has been adjusted and will take effect from September 8. According to the latest list, a total of 20 target securities, including Jiu Mao Jiu (09922.HK), were transferred out. This may be related to changes in the catering industry trends and shifts in investor preferences.
Source: Jiu Mao Jiu
At present, Jiu Maojiu's performance is under pressure. The semi-annual report shows that in the first half of this year, Jiumao Jiu achieved revenue of 2.753 billion yuan, a year-on-year decrease of 10.14%; net profit attributable to shareholders was 60.69 million yuan, a year-on-year decrease of 16.05%.
The company's revenue mainly comes from Tai Er pickled fish, Shuang Hotpot and Jiu Mao Jiu Northwest Cuisine. During the reporting period, the revenue of the above three brands all declined.
has decreased by 65, and the same-store sales of Taier restaurants have also decreased.
Once upon a time,
Tai Er, who just entered the market
Because of its unique positioning and taste, it has become the "ceiling" of the sauerkraut fish world,
has also won the title of "Line Queue".
Now that the passenger flow has decreased and the table turnover rate is no longer there,
Same-store sales also declined sharply,
Tai Er (self-operated) same store in the first half of the year
Sales were 1.536 billion yuan, a year-on-year decrease of 19%.
Picture source: Weibo @Tai Er Pickled Vegetable Fish
For many consumers, Taier Pickled Fish once had many very "crazy" store rules. For example, More than 4 people did not receive, did not join tables, did not add spicy, did not reduce spicy, no takeout, etc.
The slogan "Sauerkraut is better than fish" made Taierkraut fish the "queuing king" in the catering industry. On weekday evenings, there are always long queues in front of the Taier sauerkraut fish door in the mall, and the sour and sour aroma in the store is blowing, making countless diners look forward to it. The weekend is even more exaggerated, and it is common to queue for two or three hours
But in recent years, Consumers' awareness of pre-made dishes has gradually improved, and Taier sauerkraut fish has gradually been "abandoned" by many users. Although Taier sauerkraut fish has always claimed to be "live fish" and denies the use of pre-made dishes. But in fact, according to relevant industry insiders and related industry reports, most of the dishes of Taier sauerkraut fish are uniformly supplied and managed through central kitchens in many places, including fish fillets, sauerkraut, condiments, etc., which are pre-made raw materials in advance, and the stores only need to cook them simply. As a result, the freshly-killed fish, sauerkraut fish that cost hundreds of yuan, became a semi-finished pre-made dish, which made many consumers unacceptable. Even consumers who are already accustomed to sauerkraut fish are gradually turning in front of more emerging brands.
In order to improve performance, Jiu Mao Jiu focuses on the Tai Er brand.
In the first half of the year, Tai Er launched the "5.0 Fresh Mode",The upgraded menu is launched with the three major signs of "live fish, fresh chicken, and fresh beef". At the same time, some stores are renovated and replaced, and a wok and a chef are added to the back kitchen for on-site cooking, emphasizing the freshness of the dishes. This is actually a response to the previous questioning of pre-made dishes on the market.
ComeSource: Interface News, International Financial News, Sina Finance, Brand Observer
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