From September 12th to 14th, the 2025 China Cultural Tourism Industry Expo was held at the Wuhan International Expo Center. Grandpa does not make tea as a recommended freshly made tea brand for this expo. It brings lychee ice brew, Xianning osmanthus, white orchid jade and other typical products for the activation of intangible cultural heritage in regions such as lychee ice brew, Xianning osmanthus, and Bailan Yulu. It is a typical product for the activation of intangible cultural heritage in nearly 20 countries and regions. style="color: #000000; --tt-darkmode-color: #A3A3A3;">Provide high-quality tea beverage products and services.
As one of the fastest growing brands in the tea beverage market, Grandpa did not make tea through consumer scenario reconstruction, industrial linkage, and cultural empowerment #A3A3A3;"> and other methods have in-depth exploration of the integrated development with the cultural and tourism industry, so that Jingchu culture can achieve breakthrough communication with the help of a cup of milk tea.
Drinking grandpa without making tea and shopping has become an expo trend
As a milk tea brand that is more popular among young people, Grandpa does not make tea and makes the exhibition a "garden party" that is loved by young visitors through vivid booths and diverse interactive game designs, and has become one of the most popular exhibition halls.
When the milk tea production area was the hottest, more than 30 people were queuing up,Drinking grandpa doesn't make tea or visiting cultural and tourism fairs has become a trendy choice that has appeared frequently on site.
Ms. Zhu, who is in her 50s, said that her grandfather does not make tea is a brand of milk tea that she drinks every day. Today I learned that it originated in Hubei. "No wonder the taste is so good, orHubei people understand Hubei's stomach best."
Grandpa doesn't make tea, not only has delicious drinks, but also set up a variety of interactive games such as gold coins, emoji guessing music on site, so that visitors can't help but learn about Hubei tea culture during the game, and have the opportunity to receive free limited peripherals such as specially customized Huakai Jiangcheng Ice Ba Cup, PINK blanket, etc.,Become a "social hard currency" that attracts visitors to queue up to collect and take photos and check in.
Consumer scene reconstruction theme stores become "check-in points" in scenic spots
As a new Chinese tea brand originated in Hubei, my grandfather is most familiar with the local cultural and tourism resources in Hubei without making tea.
In the past, the cherry blossom season in Wuhan was a visual feast for tourists. Last year, Grandpa didn't make tea and launched the "Spring Back Cherry Blossom" series of drinks in a timely manner, reconstructing the consumption scenes so that the beauty of cherry blossoms can not only be seen, but also tasted, providing tourists with more diverse play experiences for the cherry blossom season.
In addition, Grandpa did not make tea and set up theme stores in many popular scenic spots such as Tanhualin and Bagong House in Wuhan. The brand deeply integrates the decoration style of the theme store with the characteristics of the scenic spot, uses traditional tea drinks such as blue brick tea as the source of inspiration, and uses rich oriental elements and modern fashion to create a three-dimensional consumption experience.
At present, Grandpa has set up stores in more than 50 scenic spots across the country, and they have become "check-in points" that scenic spots cannot be missed.
"Brand + Rural" in-depth cooperation to explore new possibilities for rural revitalization
The high-quality development of the cultural and tourism industry is inseparable from the close linkage with other industries."Cultural Tourism+" is becoming one of the mainstream trends in industrial integration.
Xiajiang Village, on the banks of Qiandao Lake in Zhejiang Province, has been rated as the "Best Tourism Countryside" by the United Nations World Tourism Organization for its unique advantages of ecological protection, red culture and integration of agriculture and tourism. Xiajiang Village has selenium-rich soil and is naturally suitable for gardenia planting. The gardenias it produces are thick and fragrant. In recent years, Xiajiang Village has focused on developing the gardenia industry and has successively developed tea products such as gardenia essential oil, gardenia saffron tea, etc., which has become a popular local tourism souvenir.
However, the local gardenia industry has always been limited by factors such as single channels and is facing the state of "broading in the deep boudoir unknown people". Grandpa does not make tea Through the industrial linkage of "brand + countryside", he jointly built a gardenia green tea laboratory with Xiajiang Village to help the development of the gardenia industry. This not only makes the gardenia field a new highlight of local cultural and tourism, but also an important link in the tea beverage industry supply chain, and jointly explores new possibilities for rural industrial revitalization.
Create new hot spots in cultural and tourism across regions
At present, Grandpa has deployed more than 2,500 stores across the country, covering 31 provincial administrative units. Grandpa does not make tea and uses his ever-increasing brand influence to help the cultural and tourism industries in different regions, achieve resonance with the same frequency through cultural connotation activities, and create new hot spots in cultural and tourism.
In May this year, with the sponsorship of grandpa not making tea, Wuhan, Changsha, Nanchang and Yueyang jointly held the "Send 100,000 Gardenias" event.
At the main venue of Jianghan Pass in Wuhan, the "Limited Time Gardenia Three-Piece Set" has become a popular check-in point. "Grandpa doesn't make tea" cooperates with visual devices to echo this event with "street blossoms"; in Changsha, Nanchang and other places, materials and communication content are simultaneously launched around the theme of gardenia, and beautiful memories are built with the city, turning the urban cultural calendar into a part of life, so that the fragrance of flowers and emotions are intertwined and sublimated among the four cities.
In August this year, Grandpa did not make tea and brought lychee ice brew to exhibit in Hotan, Xinjiang 2025 "Xinjiang is a good place" intangible cultural heritage aid Xinjiang theme exhibition, allowing consumers thousands of miles away to feel the unique flavor of Hubei intangible cultural heritage.
At the same time, Grandpa did not make tea and linked it with the national intangible cultural heritage Edress silk, which is characterized by Xinjiang and the intangible cultural heritage of Hubei Province Wuhan paper-cutting, and developed canvas bags, round fans, refrigerator stickers and other exhibition limited cultural and creative peripherals, so that traditional culture can be rejuvenated in the integration.
Grandpa does not make tea As a new Chinese tea brand originated in Hubei, it always adheres to the original intention of carrying forward the regional tea drinks of Jingchu, selects regional tea, blends floral and fruity fragrance and regional characteristics, explores the genetic code that accompany food and drinks, and provides consumers with delicious, delicious, drink and fun product experience.Use Wuhan's pioneering spirit of daring to explore and try, drive Jingchu culture to the whole country, and make a cup of tea a cultural carrier connecting tradition and modernity, local and national, and truly show the vigorous vitality of "The Light of Jingchu".
In the future, Grandpa will continue to deepen its traditional Chinese tea culture without making tea, select high-quality ingredients across the country, integrate the unique flavors of various places, and allow more young audiences to appreciate the diversity of colorful culture through Grandpa's products without making tea.
Source: Grandpa doesn't make tea
