The Mid-Autumn Festival is approaching
Xinjin Streets and Alleys
A growing richness
Reunion breath
Mooncakes carrying regional memory
Become the people who convey deep friendship
The choice of wishes
中
Autumn
Mid-Autumn
As a "Sichuan time-honored brand", a representative project of intangible cultural heritage, and the first "Chengcheng Youli" Chengdu specialty souvenir selected brand, Sichuan Nantaiyue Food Co., Ltd. located in Xinjin Economic and Technological Development Zone, is now entering the busiest moment of the year.
Traditional handmade puff pastry mooncake
Sales exceeded 15 million
At 8:30 in the morning, sweet fragrance was already coming from the Nantaiyue production workshop in Xinjin Economic and Technological Development Zone. The masters held rolling pins and rolled the dough repeatedly intently. The oily skin and the oily pastry were cleverly separated in their palms and stacked them layer by layer.
From carefully making puff pastry dough and water balls, to meticulously hand-dividing, wrapping oil hearts, shortening, and then hand-made cakes, every process is rigorous and meticulous.
According to Xie Haiguang, the director of Nantaiyue production factory, Nantaiyue has always adhered to the inheritance of traditional handicrafts and specially retained the traditional handmade mooncake production room in the factory. "Handmade mooncakes have irreplaceable unique advantages compared to those produced by machines." Xie Haiguang said that lotus paste egg yolk pastry mooncakes can be regarded as star products made purely by hand by the company.
It uses lotus seeds carefully made from high-quality lotus seeds in Xiangtan, Hunan, and the egg yolk is selected as a shell-baked egg. It is made of intangible cultural heritage trendy pastry.Ensure that every mooncake has 256 layers of pastry, this key step cannot be completely replaced by intelligence.
Every mouthful
It can make people feel
The crispy fragrance of puff pastry and the fragrance of lotus seeds
The aroma of oil with duck eggs
Perfect fusion
rich texture
Everything
On the intelligent sorting line, the packaged "Lotus Pasta Egg Yolk Puff Mooncake" is ready to go. "The daily production of lotus paste egg yolk pastry mooncakes is about 50,000 pieces. It has been made since the beginning of the company. It has been loved by consumers for 31 years. The cumulative output has exceeded 15 million pieces." Xie Haiguang said.
Intelligent transformation
From catering companies to the "Rongcheng Youli" production base
Since its founding in 1994, Nantaiyue's success has achieved a successful transformation from a catering enterprise to a professional food enterprise integrating the production and sale of traditional Chinese pastries and Chengdu souvenirs, and was successfully put into production in Xinjin Economic and Technological Development Zone in 2024.
"Xinjin has provided us with strong assistance in land planning and factory construction, and has also provided strong support in policy support such as enterprise subsidy declaration.
">"We have a special quality control room to conduct in-depth analysis of traditional formulas and strictly test the passing rate of raw materials and finished products." The production director pointed to the real-time data on the monitoring screen and explained that the company has always adhered to its original intention and hoped to bring better products to consumers so that everyone can eat with confidence, and at the same time, it will promote Chengdu's specialty delicacies from Xinjin to a broader market.
In August this year, the Nantai Yuerice Crisp and Annual Rice Crisp, which were selected as "Rongcheng You Gee", won the favor of consumers with its unique charm.
Among them, the rice crisp is made with unique technology. The selected rice is extruded and puffed, and the ingredients are added in scientific proportions, and then blended into the boiled sugar and fryed, and finally stamped and molded packaging is released. The product has a variety of flavors, including pistachio, strawberry, cheese, coconut, salt pepper, black rice, seaweed and other options.
The sales volume increased by more than 60% year-on-year, becoming the "Chengdu business card" of the cultural and tourism market, and fully confirming the strong strength of the successful transformation of time-honored brands.
Cultural empowerment
University Games Co-branding and Panda IP "out of the circle"
In addition to the significant improvement in production capacity, Nantaiyue also attaches importance to the innovation and diversified development of products. Enterprises continue to increase R&D investment and continuously launch new products and new flavors to meet the increasingly diversified needs of consumers.
""The new rice dumpling products we launched adopt unique formulas and craftsmanship, with delicious taste and rich nutrition. In the future, we will continue to develop new products and new flavors such as nougat and rice crisps to bring more surprises to consumers." A relevant person in charge of Nantaiyue revealed.
Food is not only a consumer product that satisfies taste buds, but also a unique carrier that carries culture.
In the process of product design and promotion, Nantaiyue cleverly incorporates the rich cultural elements of Chengdu, allowing consumers to deeply feel the cultural charm of Chengdu while tasting delicious food.
As the designated pastry at the 31st World University Student Summer Games in Chengdu, the Nantai Yuelong Crisp not only retains the mellow charm of traditional pastries, but also incorporates the fashionable beauty of new pastries, with appearance and taste coexisting. It allows a unique intangible cultural heritage scent exclusive to Chengdu to conquer the taste buds of Chinese and foreign friends and helps the Chinese flavor to go to the world stage.
"We will rely on the strong advantages of the Xinjin factory to create a more colorful giant panda IP pastry and cultural and creative products."The relevant person in charge of Nantaiyue said with confidence that in the next step, the company will also conduct field inspections in Xinjin, and plan to settle the Nantaiyue physical store in Xinjin to bring a more intuitive and richer consumer experience to local consumers.
Nantai mooncake purchase method: JD.com, Tmall flagship store.
Reporter's Notes ✍
In Xinjin, time-honored brands are no longer symbols of history, but rather the source of vitality that resonates with the times.
Nantaiyue is here, perfectly integrating traditional skills with modern technology, integrating unique cultural charm into product innovation, and writing its own story. And Xinjin also adds a unique charm and charm because of the high-quality food companies like Nantaiyue.
I believe that in the future, the warm and healthy food soil created by Xinjin will surely give birth to more food companies with good reputation and high quality.
