Recently, Xichang Dashiban Ancient Village was successfully selected as the Sichuan Province "Shuli Ancient"-"Leisure Tour Shu" consumption new scenario support project, and received 1 million yuan in provincial operation incentive funds.This is another typical case in Xichang that promotes the integration of culture and tourism and stimulates consumption vitality.
Dashiban Ancient Village has been recognized as a new provincial consumption scenario in October 2023, the operating entity Xichang Ancient Road Cultural Tourism Development Co., Ltd. has closely followed the brand of "leiyou Shu" and deeply explored ethnic cultural resources, promoted the integration of "cultural tourism + vacation + study" and created a complex cultural and tourism destination integrating travel photography, catering, homestays and intangible cultural heritage experience.
From October 2024 to March 2025, the company invested a total of 2.746 million yuan to launch five major theme activities, including the Dashiban Ancient Village Life Festival, the Country Music Festival, the Travel and Photography Art Festival, the "Walk Shopping Rural·Happy Collection" and the Movie Weekly Mingxing Mountain and Sea Tour. Through online and offline linkage, operating income was achieved of 21.2239 million yuan, driving regional cultural and tourism economic income to reach 350 million yuan, amplifying the multiplier effect of consumption scenarios.
According to statistics, Dashiban Ancient Village received 1.914 million tourists in 2024, and tourism revenue exceeded 900 million yuan; the per capita disposable income of villagers increased from 21,400 yuan to 31,800 yuan, and the village collective economic income jumped from 134,800 yuan to more than 1.3 million yuan, realizing "one industry prospers and one industry prospers".
""The subsidy received this time is an affirmation of our efforts and also reflects the government's firm determination to promote the sustained recovery and improvement of the economy." Yang Liping, general manager of Xichang Ancient Road Cultural Tourism Development Co., Ltd., said that the company will make good use of subsidy funds, further optimize products and services, enrich the connotation of new consumption scenarios, and play a demonstration and leading role.
Dashiban Ancient Village has successively won the titles of "Top Ten Cases of Cultural and Tourism Empowering Rural Revitalization" of the Ministry of Culture and Tourism and the fourth batch of "Tianfu Tourism Famous Villages" and has become a new landmark in Xichang's cultural and tourism industry and a model of rural revitalization. This supplement will further enhance its brand influence and sustainable development capabilities.
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