From September 12 to 14, 2025, the 2025 China Cultural Tourism Industry Expo was held in Wuhan. The exhibition is hosted by the Ministry of Culture and Tourism, and more than 2,000 exhibitors across the country gather to fully display the new achievements in the integration of the cultural and tourism industry. Shanxi Museum has made wonderful debuts with 17 series and nearly 100 cultural and creative products.
The booth of Shanxi Museum is unique, with the "Sleeping a Nap" product IP as the core visual element, breaking the serious atmosphere of the traditional booth and making Shanxi's history and culture full of vitality. At the scene, the plush magnetic pendant "sleeping a nap" became the focus. This series closely follows Shanxi's "nap culture" and designs a cute "nap" image for seven celebrity cultural relics including Bird Lord, Dragon-shaped Goblet, and Goose Fish Copper Lantern. It is full of cuteness and is highly sought after by young people.
In addition to the "Sleep a Nap" series, other cultural and creative products of Shanxi Museum are also eye-catching. "Shop and eat" plush pendant, "Eyezhiyouwu" ancient building plush toy, Qile "furry" plush pendant, "furry" plush notebook, and summer hot cultural and creative hair accessories and other new products, the shape is vivid, practical and beautiful, and the "lightweight" form allows the audience to experience the charm of Shanxi's history and culture up close.
As a top cultural and tourism event in the country, this expo provides a display window for cultural and tourism achievements in various places, and is also a platform for cultural heritage and innovation exchange. In the future, the Shanxi Museum will continue to explore the cultural resources of the museum's collection, and use cultural and creative products as a carrier to allow more people to "take away" Shanxi culture and contribute to the spread of the excellent traditional Chinese culture.
Source: Shanxi Museum
