The pre-sale of Apple's new phones exceeded the entire day of last year in one minute, and this result made many people say they couldn't understand it. It is said that the economic situation in the past two years is in a downturn, and everyone has no spare money in their pockets, but the buying boom has been rising and falling. Who is buying it? Is it really like netizens teased that "the people who cry poor are poor, and rich people never speak out"?
The latest data shows that after the iPhone 17 series is launched, the order volume exceeded the total of 24 hours last year in just 60 seconds. Behind this number, it reflects the two worlds of ice and fire in the consumer market. On the one hand, ordinary people are calculating carefully, while on the other hand, sales of high-end electronic products are rising steadily. This phenomenon reminds people of the old saying "Drought is dead, and flood is dead."
After looking at it carefully, there may be three reasons. First, Apple's brand appeal is still strong and its loyal user base is huge. Second, some consumers regard high-end mobile phones as identity symbols, and would rather save money than keep up with the trend. Third, financial means such as installment payments have lowered the purchase threshold, allowing the "Moonlight Clan" to enjoy in advance.
Interestingly, the discussion on "economic downturn" on social media has never stopped, but the actual data gives completely different answers. This reminds us that we cannot simply use "good" or "bad" to summarize the current economic situation. The market is always differentiating, some people tighten their belts, and some people buy as soon as they should.
After all, consumption capacity is never evenly distributed. Instead of worrying about the good or bad environment, it is better to focus on improving yourself. After all, a blacksmith must be strong himself. Whether the wallet is strong or not depends on personal ability in the end.
