In 2024, the global clothing industry reached US$1.79 trillion, a year-on-year increase of 3.5%. The women's clothing market (US$936.3 billion) and the men's clothing market (US$573.5 billion) are the two largest product segments, accounting for 52% and 32% respectively.
The following is a brief introduction based on the "2025 Global Clothing Brand Value Top 50" (Apparel 50 2025) released by Brand Finance, a British brand evaluation agency. [Note: Brand value refers to the net economic benefits obtained by brand owners by licensing the brand on the open market]
The total value of the 50 brands reached US$366.1 billion, a year-on-year increase of 5%. There are 13 brands in the United States on the list, with the largest number, followed by France and Italy, 9 each, China (including mainland China and Hong Kong), 4 each, Switzerland, 3 each, Germany, Spain and the United Kingdom, and 1 each, Ireland, Denmark, South Korea, Canada, Japan and Sweden.
There are 4 brands in China shortlisted, the same as last year, namely Chow Tai Fook (22), Anta (28), Lao Fengxiang (38), and Bosideng (45). Brand value accounts for 3.3%, second only to France (37%), the United States (19.5%), Italy (11.2%), Switzerland (6.4%), Germany (6.2%), and Spain (5.5%).
Boside rose by 1 place. Since its business in 1976, it has always focused on the down jacket track. It has brands such as "Bosideng", "Snow Fly", "Kangbo" and "Bingjie". It has maintained the leading sales volume in the Chinese market for 30 consecutive years. Its products are sold to 72 countries including the United States, France, Italy, etc., with more than 200 million people wearing them worldwide.
Finance 2024/2025 (April 1, 2024 to March 31, 2025), Bosideng's revenue increased by 11.58% year-on-year to 25.902 billion yuan, and its net profit increased by 14.31% year-on-year to 3.514 billion yuan, both of which set record highs for eight consecutive years.
The company has built a full-scene product matrix covering professional outdoor, urban fashion, lightweight and portable, and has obtained a total of 1,498 authorized patents, and has launched unique innovative technologies such as thermal energy feedback technology, dynamic cold protection technology, cold-removing and de-cold filling technology, human thermal velvet charging system, and five-dimensional technology windproof system.
Anta also rose by 1 place, ranking 28th. In 1991, Ding Shizhong (currently Chairman of the Board of Directors of Anta Group and Chairman of the Board of Directors of Yamafen Group) founded Anta in Jinjiang with his father Ding Hemu and his brother Ding Shijia. Through the agency distribution model, we opened specialty stores and embarked on the road of brand development. In the late 1990s, he invited the world champion of table tennis Kong Linghui as the spokesperson and spent 3 million yuan to advertise, creating a marketing model of "sports stars + TV advertising".
In 2024, Anta's brand revenue reached 33.52 billion yuan, a year-on-year increase of 10.6%, which is still an important pillar of the group's revenue. It has 7,135 stores in China and overseas regions, a net increase of 82 from the end of 2023. It has launched new retail formats such as "Anta Works Collection" and "Super Anta" to provide a richer and more diverse offline experience.
The 6th to 10th place on the list are Adidas, Zara, Dior, Cartier and Gucci, with brand values of US$18.484 billion (+28%), US$18.086 billion (+11%), US$17.287 billion (+18%), US$15.737 billion (+15%), and US$11.358 billion (-24%), respectively.
Adidas rose 2 places, with revenue in the first half of 2025 increasing by 14% year-on-year to 12.105 billion euros, and operating profit increased by 70% year-on-year to 1.2 billion euros; gross profit margin increased by 0.9 percentage points to 51.9%. By category, Adidas brand footwear revenue increased by 9% year-on-year, clothing business revenue increased by 17% year-on-year, and accessories business revenue increased by 7% year-on-year.
It is worth mentioning that Greater China contributed 1.827 billion euros, a year-on-year increase of 13%, achieving quality growth for nine consecutive quarters. The revenue of running shoes products represented by the ADIZERO 0 series increased by more than 25% year-on-year, becoming the biggest highlight of the growth in footwear revenue.
Chanel, Louis Vuitton, Nike, Hermes and Rolex ranked in the top five, with brand values of US$37.913 billion (+45%), US$32.917 billion (+2%), US$29.428 billion (-1%), US$19.912 billion (+19%), and US$18.772 billion (+36%), respectively.
Chanel has advanced 2 places and has become the world's most valuable clothing brand, equivalent to more than 270 billion yuan. Last year, sales were US$18.7 billion and net profit was US$3.4 billion, a year-on-year decrease of 5.3% and 28.2% respectively. Despite the pressure on performance, thanks to the brand's continuous expansion of store network, strengthening supply chain resilience, and optimizing customer experience, effectively enhancing market competitiveness.
Chanel's investment in brand support activities reached US$2.445 billion in 2024. 53 new stores were opened throughout the year, most of which were independent direct stores for perfume and beauty. Opening a exclusive service workshop (CHANEL & moi-Les Ateliers) in Seoul, South Korea; opening its first beauty house (Maison de Beauté) in the 16th district of Paris, France, covering an area of 180 square meters; opening boutique stores in prime locations in Nanjing, China, Chengdu and Tokyo, Japan, etc.
