Today I share the best-selling list of global smartphones in Q2 2025, of which 5 are Apple phones, 4 are Samsung phones, and only one is a domestic phone. Among them, the iPhone 16e, which has poor sales in China, ranks sixth, and the only Android flagship Samsung S25 Ultra, ranked eighth, and the first place is expected. It is the iPhone 16 released in September last year.

The iPhone 16 ranked first, with a market share of 4%. Simply put, for every 100 smartphones sold worldwide in the quarter, 4 of which were iPhone 16. Why are you expected? Because the best-selling list champions are the basic versions of iPhones released last year, for example, the best-selling list champions in Q1 and Q2 in 2024 are iPhone 15. In a horizontal comparison, the best-selling champion in the domestic market is generally the iPhone 16 Pro Max, and the best result of the standard version should be ranked third.

The second place is the iPhone16 Pro Max, and the third place is the iPhone16 Pro. The sales gap between the two is very small. However, what is more surprising is that the iPhone 16 Pro series not only has a clear gap with the first place, but also has obvious advantages compared with the fourth place. It is quite appropriate to use "far ahead". Judging from historical data, the iPhone 16 Pro series surpassed the iPhone 16 in the third quarter, and then was overtaken by the standard version in other times.

The fourth place is the Samsung A16 5G version, which is positioned as a mid-to-low-end 5G mobile phone. The European version starts at 249 euros, which is approximately RMB 2,082. The phone is equipped with Samsung Exynos1330 5G chip, uses a 6.7-inch OLED waterdrop screen (FHD+ and 90Hz), has a built-in 5000mAh battery, and supports 25W wired charging. The front 13-megapixel camera is equipped with a rear 50-megapixel vertical three-camera combination, and uses side fingerprint recognition and IP54 dust-proof and waterproof certification. With such a price and the hardware configuration of the entry-level model, it is the right choice not to enter the domestic market.

The fifth place is Samsung A06 4G, which is the best-selling 4G mobile phone of the quarter. After all, compared with the domestic market, there are still many countries and regions in the world that do not have 5G networks. The starting price of the phone is about 900 yuan, equipped with MediaTek Helio G85 chip and a 6.7-inch LCD water drop screen (HD+ and 60Hz). The body has a built-in 5000mAh battery, supports 25W wired charging, and a rear 50 million dual-camera combination. In the domestic market, the iQOO Z10x is recommended for a budget of 900 yuan. The hardware configuration easily crushes Samsung A06 4G, and is a 5G mobile phone with balanced configuration.

The iPhone 16e ranked sixth. This result is probably surprising to many people. The reason is actually very simple. The sales of this phone in the domestic market are very bleak. However, the phone performed well in the overseas market. Judging from historical results, the phone ranked 22nd in the Q1 best-selling list, and the sales of single products should have overwhelmed many Android flagship phones. According to the data seen by Qi Ji, in addition to being excellent in the Japanese market, his performance in the European market is also outstanding.

The seventh ranked is the Samsung A16 4G version, which uses MediaTek Helio G99 4G chip, built-in 5000mAh battery, and supports 25W wired charging. The phone uses a 6.7-inch OLED waterdrop screen (1080P+90Hz), with a front 13-megapixel, a rear 50-megapixel + 5-megapixel + 2-megapixel three-camera combination, and supports NFC and memory card capacity expansion functions. The 4GB+128GB version costs 169 pounds, which is approximately RMB 1,633. The only highlight should be the support for 6-year system updates.

The eighth place is the Samsung S25 Ultra, which is the only Android flagship on the list, with the 12GB+256GB domestic version priced at 8,277 yuan. The phone is equipped with Snapdragon 8 Elite For Galaxy flagship chip, adopts a 6.9-inch 2K ultra-narrow four-class black-edge flagship screen, a built-in 5000mAh battery, a titanium frame and an IP68 dust-proof and waterproof design. The rear 200-pixel dual telephoto quad-camera combination supports 3X optical zoom and 5X optical zoom, as well as Galaxy AI and stylus functions, is also the best-selling Android flagship phone of the quarter.

The ninth ranking is the Redmi 14C 4G version, which is the only domestic mobile phone on the list, with an entry-level 100-yuan phone, and the 4GB+64GB domestic version is priced at 419 yuan. The Redmi 14C and the fifth-ranked Samsung A06 4G version have the same chip, and the core hardware configuration is similar, but the price of Samsung (overseas market) is about twice the price of Redmi 14C (national version). This may be one of the reasons why Redmi 14C is well received in China. The tenth-ranked iPhone 15. According to historical rules, this phone will fall out of the top 10 best-selling list in the third quarter.

Qi Yan Jiyu:

For the global smartphone bestselling list in Q2 2025, Qi Ji's idea is this: basically expected, what is a bit unexpected is not that the iPhone 16e enters the bestselling list, but that it can rank sixth in the bestselling list. After all, the domestic market has achieved too bad results. The Android camp is still dominated by 1,000 yuan phones, with only Samsung S25 Ultra being the Android flagship. Only one of the remaining four models is a 5G phone, and the other three are only 4G phones.

I am Qi Ji, the above is Qi Ji's idea. It is not easy to write original words. If you like it, remember to follow Qi Ji's ideas, or like, forward and comment. More interesting digital information is waiting for you to talk about. Pictures and data come from the Internet, please delete if infringement!