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On the afternoon of September 9, the 14th China (Guizhou) International Wine Expo opened in Guiyang. At the opening ceremony, the "Guizhou Liquor Cloud Exhibition Platform" was officially launched. The platform is themed "Cloud Wine Expo, Feast Together" and is committed to creating a "never-ending Wine Expo".
This platform is created by "Yima Guizhou", a smart business big data platform under Guizhou Radio and Television Network Media Group. At present, the platform has attracted more than 80 Guizhou local wine companies including Moutai, Guotai, Dongjiu, Xijiu, Jinsha, Zhenjiu, etc., and has launched nearly 1,000 products, covering a variety of flavors such as sauce fragrance, Dongjiu, and Jianqiu, forming a product matrix covering the high, medium and low full price range.
The platform interface is clear and clear, displaying the map of major liquor production areas in Guizhou. After clicking, users can view the specific locations and related products of the corresponding production areas, so that users can intuitively experience the liquor culture of different production areas.
"The platform also launched the 'Guizhou Liquor N-yuan N-piece' combination marketing model, which lowers consumption thresholds and improves the purchasing experience through preferential prices and flexible purchasing methods." Lu Shan, general manager of Yima Guizhou Business Group, introduced to the reporter of Dynamic jing, and at the same time, he also demonstrated the use of the platform on the spot. He said that the manufacturer ships the goods directly after the consumer purchases, which not only reduces the intermediate links, but also ensures the speed of receipt. Manager Lu specifically reminded that during the wine fair, the platform also has welfare activities every day, and consumers can enter and participate at 10 o'clock every day.
Different from the traditional exhibition and sales model, the "Guizhou Liquor Cloud Exhibition" strives to promote the integration of multiple scenarios such as wineries, wine streets, hotels, etc., and create a new experience in liquor consumption. The platform takes the "four batches" as the starting point, including the construction of a number of demonstration wineries, a number of wine and food districts, a number of integrated scenic spots in the hotel and tourism, and a number of five-star liquor experience hotels, to promote the transformation of the liquor industry from single product sales to lifestyle output.
There was on-site feedback from customers from other provinces and purchased their favorite products at a discounted price through the platform. Ms. Tang from another province said: "I originally planned to buy 200ml of Feitian Moutai. I saw that the package launched by the platform was very affordable, and I finally saved four or five hundred yuan, which was really cost-effective."
It is reported that as an important part of this wine fair, the "Guizhou Liquor Cloud Exhibition" is an important measure for Guizhou to promote the digital transformation of the liquor industry, and it is also a concrete practice of implementing the provincial party committee and government's strategy of "promoting the transformation of wine selling to lifestyle selling". The platform integrates five core functions such as cloud display, cloud docking, and cloud transactions, and builds a full-chain service system from the production end to the consumer end, helping Guizhou liquor companies expand sales channels and enhance brand influence.
Reporter: Zhang Hongjie Hu Hongtao
