Everyone was gone overnight!
A well-known cross-border e-commerce brand in Shenzhen suddenly announced a liquidation, and hundreds of employees were instantly unemployed!
From the products of large cross-border manufacturers sold well in Europe and the United States, to layoffs and layoffs to dissolution and liquidation.
Yongsheng Electric Appliances, which survived the cold winter of foreign trade, collapsed at the last moment before dawn.
and then I found out that the current situation was destined to be the first time I was created.
Just recently, another well-known e-commerce brand in Shenzhen announced the dissolution and liquidation. At present, the announcement has been posted at the factory gate, and the liquidation team has entered the workflow. This product is a big factory with a large number of employees in Europe and the United States, and once had nearly 1,000 employees, but now it is at the end! From the shareholder resolution on August 29 to the official announcement on September 4, a large cross-border factory announced its dissolution in less than a week. Originally, an employee who was still working normally saw this notice when he arrived at the company the next day. He didn't even have a buffer time and he was gone. However, objectively speaking, the dissolution of Immortal Electric Appliances is not accidental. As an electrical appliance factory established in 2012, Yongsheng Electric Appliances is not very well-known in the foreign trade industry. Although it does not have its own brand, its products are widely popular in Europe and the United States. From 2012 to 2022, in just ten years, Yongsheng Electric has developed from an unknown small factory to a well-known cross-border e-commerce brand. The name of Yongsheng Electric Appliances has also gained a certain influence in the foreign trade industry, but with the changes in the world trade situation, Yongsheng Electric Appliances has gone downhill. I can't sell my products in the United States, and I can only operate the Southeast Asian market. I used to be $20, but now I only have $8. The direct drop from $20 to $8 has a huge impact on immortal electrical appliances, from the supply of raw materials to cash flow. Once upon a time, even the salary of the 600-person factory was almost unable to afford it, and he was forced to start layoffs. In addition, since Trump came to power, he began to impose small commodity taxes, and factories, which were originally showing signs of recovery, began to decline again. At the same time, the difficulties faced by Yongsheng Electric Appliances are far more than the market. In recent years, many cross-border e-commerce platforms have launched a price war model, suppressing the prices of small brands' products layer by layer. Relying on the platform's advantages, it even forced to achieve a transaction model of goods first and then payment, which means that manufacturers need to make money by themselves to produce products and sell products. Such a trade model directly leads to the cash flow of Immortal Electric Appliances into a crisis. If there is a slight accident, it may fall into a bankruptcy crisis. Of course, the reason why Immortal Electric Appliances have come to this point naturally cannot be both external reasons, but also their own reasons. As a brand specializing in small electrical appliances, Yongsheng Electric has always been very basic in products, neither smart nor high-tech, and is not even good at marketing. Even at its peak, Yongsheng Electrical Appliances is still expanding in one place and has never put in the effort to iterate its products. You should know that even a brand like Dyson will be eliminated without its technological advantages, and Yongsheng Electric is no exception. From the inside out, when several unfavorable factors are superimposed, even a super factory with thousands of people may not be able to withstand it. What's more, Yongsheng Electric Appliances is just a not-so-large electrical appliance factory, and even in Shenzhen, it cannot be ranked. So in early September this year, Yongsheng Electric finally couldn't stand it anymore and announced its dissolution. In fact, companies like Yongsheng Electric fell before the dawn of foreign trade are not isolated cases. Even the celebrity mowing robot company Senhe Innovation, which has been holding core technology and has raised hundreds of millions of dollars, has fallen in May this year. Just like the high-quality development advocated in China in recent years, many companies without core technologies have begun to be gradually eliminated by the market. As the world's leading industrial power, our country's development has now entered a stage of high-quality development. Take DJI drone as an example, as an absolute industry overlord born in my country and occupying more than 70% of the global drone market. In recent years, it has been frequently targeted by the United States and has issued bans many times, but it is useless. Today, 90% of the consumer-grade drones registered by the Federal Aviation Administration are from DJI. Especially in the fields of agriculture and surveying and mapping, DJI's status is unmatched. Even, even many of the US police drones choose to purchase DJI drones, even though they know that DJI has been sanctioned by the United States. Similarly, there are also Chinese overseas companies such as Huawei and TikTok. They are also strictly selected by the White House, and they also broke through the siege and occupied a place in the world. Especially TikTok, even the US government has no choice but to issue many bans on "no sale" but they are still alive now. The biggest gap between them and Immortal Electric Appliances is core technology. If Immortal Electric Appliances can be ahead in technology, even if there is still a gap in funds, there is no way. However, Yongsheng Electric has limited its development to private labels, not only does not have excellent technology, but also does not have its own brand. Now, it is normal to dissolve and liquidate! 
