Today I share the top 10 global smartphone rankings in Q2 2025: shipments in the quarter were 288.7 million units, a year-on-year decrease of less than 0.1%, and shipments decreased slightly by 200,000 units. Compared with Q2 2024, the manufacturers on the list remain unchanged. The only change is that Huawei defeats Real Self and ranks ninth. If calculated based on the year-on-year growth rate, Huawei is the largest dark horse this quarter, with a year-on-year growth of 13.9%.

The number one is Samsung, which shipped 55.3 million units and had a market share of 19.2%, a year-on-year increase of 3.3%. Compared with Apple, Samsung shipped 10.5 million units higher. It is not too much to say, "It's not an exaggeration to lead the way." After all, the tenth-place shipment is only 10 million units. In addition to the increase in shipments to the United States, another reason why Samsung achieved year-on-year growth is the balanced growth in the high-end and mid-to-low-end markets, among which the overall performance of the Galaxy S25 series is better than that of the S24 series.

The second place is Apple, which shipped 44.8 million units and had a market share of 15.5%, down 1.8% year-on-year. Because of the single rear camera and the fact that Apple's smart functions have not yet been implemented, the sales of iPhone16e have declined. At the same time, iPhone15 and iPhone13 fill the demand for low-priced products by some Apple fans, and the domestic market also has iPhone14 with discounts added to the domestic market. With the release of iPhone 17, Apple's performance is expected to usher in a new peak (forecast is for reference only), and the subsequent weekly and Q4 quarterly lists are the best proof.

Six Xiaomi ranked third, with shipments of 42.4 million units and a market share of 14.7%, an increase of 0.2% year-on-year. The gap between Xiaomi and Apple is 2.4 million units, and the gap between fourth place and Xiaomi is 16 million units. This is the main reason why Xiaomi can firmly rank among the top three in the world and is also the best proof that Xiaomi mobile phones are popular in the global market. In addition to excellent products, Xiaomi's investment in the ecosystem and brand awareness are also very important, which is also the main reason why Xiaomi's mobile phones can stabilize at the third place in the world.

The fourth place is vivo, which shipped 26.4 million units and had a market share of 9.1%, an increase of 2.0% year-on-year. Unlike other brands, vivo's growth mainly comes from the Indian market. Many of its product releases have been vigorously promoted by channel partners in the region. vivo ranks first in the Indian market in Q2. Ranked fifth is Transsion, which shipped 25 million units and had a market share of 8.7%, down 1.7% year-on-year.

The fifth place is OPPO, which shipped 24.5 million units and had a market share of 8.5%, down 3.9% year-on-year. The reason for the decline of OPPO is the uncertainty of the overall economic environment, which has had a significant impact on the low-end market, including voice transmission and true self, etc. Following closely behind is Honor, which shipped 16 million units and had a market share of 5.6% and a 4.8% year-on-year increase. Glory's growth comes from the expansion of emerging markets, including not only Latin America, but also the surprising European market.

The eighth place is Lenovo (Motorola), which shipped 14.5 million units and had a market share of 5.0%, a year-on-year increase of 5.4%. In order to deal with tariffs and other situations, Lenovo also released it to the US market in advance, but Motorola has also achieved good results in some areas. The ninth place is Huawei, which shipped 12.8 million units and had a market share of 4.4%, an increase of 13.9% year-on-year, making it the largest dark horse on the list this quarter.

As of now, Huawei's main market for mobile phones is still in China, with a year-on-year growth of 58.1% in the 2024 Q2 list. At the same time, in the domestic high-end smartphone market, Huawei has always been far ahead except Apple, occupying a single echelon among domestic mobile phone brands. Ranked tenth is True Me, which shipped 10 million units and had a market share of 3.5%, down 19.7% year-on-year.

Qi Yan Jiyu:

For the 2025 Q2 global smartphone rankings, Qi Ji's idea is this: the top 10 brands on the list are basically stable, except for Samsung and Apple, the other eight brands are domestic mobile phone brands. Due to factors such as new products and economy, the ranking will change slightly, which is reasonable. After all, the gap between many brands is very small. But to be honest, except for Xiaomi mobile phones, the gap between other brands and Apple and Samsung is very obvious, and everyone needs to work hard.

I am Qi Ji, the above is Qi Ji's idea. It is not easy to write original words. If you like it, remember to follow Qi Ji's ideas, or like, forward and comment. More interesting digital information is waiting for you to talk about. Pictures and data come from the Internet, please delete if infringement!