Apple's autumn conference this year has the theme of "Awe Dropping", which can be said to be a confident slogan that is almost "arrogant", which means to make you "shock your chin."
Talk my summary first: Apple did not disappoint. There were not many products in the entire press conference, but "knife is accurate".
iPhone 17. AKA "Android Danger"
The iPhone 17 standard version finally couldn't find the flaw this time.
As the entry-level role of the entire series, the iPhone 17 was first unveiled. Although the style still uses the dual-camera design of the previous generation, it set the tone of this generation of iPhones in terms of configuration: New color scheme, new screen, brighter and more durable, A19 start.
The screen that really makes the "Apple fans" stand up and applaud. Today, when high screen refresh rate in the Android camp has become popular with 1,000 yuan phones, Apple has finally "gracefully" used ProMotion adaptive high refresh rate technology for the standard version of iPhone 17.
6.3-inch OLED screen supports dynamic adjustment of 1-120Hz refresh rate, with a maximum brightness of up to 3000 nits, allowing you to see the contents of the screen even in the dazzling sunlight. This screen also uses Ceramic Shield 2 (Super Porcelain Crystal Shield 2 generation) glass, which has 3 times improved scratch resistance and has also added seven layers of anti-reflective coatings to effectively reduce glare.
Now, you can put the keys and your phone together with confidence, and you will no longer feel sorry for scratches. (But I still choose a new machine to apply the film when I get it.)
The A19 chip is built based on the 3nm process technology. Instead of engaging in running scores and performance numbers this time, Apple spent a lot of time demonstrating the Apple Intelligence feature powered by it, repeatedly emphasizing a core philosophy: "It makes the iPhone understand you better." (Finally, finally)
Dual cameras are another highlight: the main camera is upgraded to 48MP, with ultra-wide angle 12MP. But the real ingenuity is on the front camera.
The front camera sensor is expanded, and it has also changed from a traditional 4:3 rectangle to a square design. The edge distortion is smaller during selfies, and you can take a horizontal composition with your phone vertically, which perfectly solves the friendship crisis of "no one wants to stand on the side" when taking a photo.
On this basis, Apple also introduced "Center Stage", which can automatically keep the subject centered when the front camera is turned on.
The newly added "front-back double-recording" function is a bit cool. Perfectly adapted to concert/contest record or reaction vlog. Imagine that when you are watching a live football game, the home team will not only record the final goal, but also record your reactions to the entire audience at that moment.
The iPhone 17 starts at 5999 yuan, starts at 256GB, and is on sale on September 19. The iPhone 17 is the most cost-effective standard version in history. This time, the standard version finally has no shortcomings.
The transition from basic models to innovative responsibilities was natural, Apple did not let the audience wait too long, and announced the new member of the iPhone family - the iPhone 17 Air.
iPhone 17 Air: The most fragrant iPhone 17?
Unlike the Mini's small, the SE reduction matching, Air focuses on a non-reducing matching, not getting smaller, but extremely light and thin. And its emergence officially replaced the Plus model, which has been slightly awkwardly positioned in the past few years.
The thickness of the iPhone 17 Air is only 5.6mm, making it the thinnest iPhone ever, and the weight is greatly reduced, but the configuration has not been reduced at all.
The 6.5-inch ProMotion screen is 0.2 inches larger than the standard version with Ceramic Shield 2 generation glass, the weight of the whole machine is about 165g, and the back panel is made of super porcelain crystal panel for the first time. Compared with the glass back panel, the crack resistance is 4 times higher. The body also adopts 80% titanium metal, creating the highest proportion of iPhone in history..
It seems that all the good materials are piled up so that they can resist falling and wear while being light and thin.
In appearance, the most intuitive change is that the "camera island" (from the iPhone 11 Pro), which has been criticized by users for many years, has disappeared, replaced by a more integrated rectangular micro-protrusion design.
Apple is also using this method to "steal space". Whether it is beautiful varies from person to person.But the phone finally doesn't have to be tilted on the desk.
The core surprise is that the Air is equipped with an A19 Pro chip that is the same as the Pro series, which Apple calls "iPhone with the computing power of Macbook Pro".
At the same time, it also integrates the new N1 wireless protocol chip, which forward-lookingly supports the yet-to-be-popular Wi-Fi 7, Bluetooth 6.0 and Thread wireless protocols.
Ultrathin volume is also not without cost and pain points.
Due to volume limitations, the iPhone 17 Air camera is simplified to a single 48MP fusion lens, integrating main camera + ultra-wide angle. At the same time, the physical Sim card slot was removed and only eSIM cards were used. The storage capacity was also limited, and the maximum capacity was only supported to 512GB.
iPhone 17 Air is equipped with high-density silicon battery,But the battery capacity of 2800mAh (according to MacRumors' revelations) still makes people anxious about battery life, so Apple directly used the C1x dedicated energy-saving chip, through dynamic power management, it is said to be 30% energy-saving than the iPhone 16, and is also called "the most energy-saving iPhone in history" by Apple.
Apple confidently stated that "the battery meets the needs of a day". If users are really worried, Apple has also launched a larger and thinner Magesafe battery. You see, Apple can always create problems while selling you solutions perfectly.
Apple's preference for the Air series is beyond words, and has also introduced an exclusive ultra-thin mobile phone case with less than 1mm, a minimalist soft case with only the bezel protection, and a strap case with built-in lanyard.It seems that I want to build Air into a star item that combines technology and fashion attributes.
iPhone 17 Air 7999 yuan starts. According to the leak a few days ago, the Air China version has not yet been concluded due to the eSIM card policy and the launch time is to be determined. But after the press conference, Apple China's official website updated: iPhone 17 Air will be pre-ordered at 8 pm on September 12 and will be released on September 19. It seems that iPhone 17 Air can also be launched as scheduled.
"New character" Air has slightly increased screen and is extremely compressed in weight and thickness. It is like a combination of Mini and Plus, and may also completely replace these two product lines in the future.
After the light and thinness, Apple moved to professional level, and the iPhone 17 Pro and Pro Max appeared as scheduled, refreshing the definition of "the strongest in history" every year.
iPhone 17 Pro/Pro Max: The strongest in history every year
iPhone 17 Pro (6.3 inches) and Pro Max (6.9 inches) are unveiled in a hot-forged aluminum metal integrated body with a slightly increased thickness of 0.5mm. Apple explained this as "optimizing the temperature control system". After increasing the thickness, using "steam cooling technology" can significantly solve the problems of hot hands and heating power reduction.
Apple said that under the new cooling design, GPU and CPU continued to improve up to 40%. But it’s only when you get it or not.
In terms of performance, the A19 Pro chip is paired with unprecedented 12GB of memory, making the iPhone 17 Pro easily win the "strongest iPhone in history" again--existing for one year.
The soul of the Pro series is always in the imaging system. This upgrade is luxurious: The main camera, ultra-wide angle, and telephoto three lenses have been upgraded to 48 megapixels, and the front camera has also been upgraded to 18 megapixels, and also supports Center Stage, implementing a true "Pro-level imaging system".
The biggest breakthrough is the telephoto lens. The Tetraprism exclusive design of Pro Max directly improves optical zoom capability to 8 times and digital zoom is up to 40 times.
With the more powerful 3D sensor displacement and anti-shake, the handheld shooting of telephoto images can be as stable as Mount Tai. At the same time, Apple has also introduced features such as ProRes RAW and Genlock (synchronous phase lock for ultra-precision video synchronization) to professional video creators, and also supports recording 4K 120 fps Dolby Vision-specific videos.
This autumn new product launch conference should be from the hands of the iPhone 17 Pro Max.
Pro Max's battery capacity has also historically reached 5000mAh. In terms of color matching, in addition to silver and dark blue, a calm and vibrant "Cosmic Orange" has been added.
The iPhone 17 Pro starts at 8999 yuan, and the Pro Max is 9999 yuan, and the same starts at 256GB. Pro Max is available for the first time with up to 2TB of memory, probably for video creator users.
AirPods Pro 3. "The best in-ear noise canceling earphones in the world"
As the only new audio product at this press conference, AirPods Pro 3 carries huge expectations.
Apple first redesigned the internal structure of the AirPods Pro 3, based on scanning of 10,000 ear models and 100,000 hours of research, so that it can better fit the ear canals of different users and wear more securely.
AirPods Pro 3 The biggest improvement in noise reduction capability, Apple declares in an almost "unmodest" tone: With a brand new low-noise microphone, powerful computing audio and optimized passive sound insulation, AirPods Pro The 3 has a noise reduction depth of 2 times that of previous generations, making it the "best active noise reduction headphones in the world". Note that they did not use "one", but directly used "best".
In terms of sound quality, the new multi-port acoustic architecture improves internal airflow, and adaptive EQ further enhances the bass diving and high-frequency clarity.
Another major update has added a heart rate sensor in AirPods Pro 3, which can pulse 256 infrared light per second, supports more than 50 exercise tracking, can track heart rate and calorie consumption in real time, and supports IP57 Grade waterproof and sweat-proof.
The real innovation is in software: Live Translation.
Imagine a scene: When you are wearing AirPods Pro 3, the service staff speaks a foreign language to you, the headset will automatically translate into Chinese, and you hold up the iPhone At the same time, the service staff can immediately see the translated text on their phone; if the other party is also wearing the AirPods Pro 3, he can even directly hear the translated voice.
The good news is that AirPods 4 and AirPods Pro 2 with the latest firmware also support real-time translation.
The bad news is that the real-time translation function currently only supports five languages: English, French, German, Spanish and Portuguese, but Apple promises to add Chinese, Japanese, Korean and Italian by the end of the year.
AirPods Pro 3 can last up to 10 hours when the transparency mode and heart rate monitoring are turned on, and 8 hours in noise reduction mode. The starting price is the same as the previous generation, at 1,899 yuan.
Apple Watch S11: From daily life to adventure
This year marks the 10th anniversary of the Apple Watch.
At the opening, Apple released a product story about users from various countries wearing Apple Watches, detecting signs, and wilderness rescue. It is not difficult to see that the focus of Apple Watch today is long inseparable from "health".
Immediately afterwards, Apple launched the Series 11 series, covering three models: Series 11, SE 3 and Ultra 3.
As the main model, the Series 11 has the thinnest smartwatch body in Apple's history and uses an atomic-grade ceramic coating, which has twice the scratch resistance compared to the previous generation. The new screen based on LTPO3 technology has narrower bezels, higher brightness, and more refined appearance.
Everything said, the highlight is health. The Apple Watch S11 has added a notification function for risk of hypertension. It can use an optical heart rate sensor to continuously monitor and analyze data for up to 30 days in the background to identify early signs of chronic hypertension.
Apple said that if the feature is approved by the FDA, it will be launched in more than 150 countries around the world (the bank does not support it yet and needs to obtain approval from the China National Drug Administration (NMPA)), and it is expected to help more than 100 in the first year Tens of thousands of potential patients will be warned in advance.
Combined with it is the updated "sleep score". Apple is based on a comprehensive evaluation guided by the American Sleep Medicine Association and other organizations, combined with data training algorithms for more than 5 million nights, it will give more scientific feedback on sleep quality.
In addition, Series 11 retains classic health functions such as irregular heart rhythm notifications, electrocardiogram apps, blood oxygen monitoring (healthy uses only), and sleep apnea alerts.
Apple Watch S11 has a battery life of 24 hours, supports fast charging and 5G connection, starting at 2999 yuan (42mm GPS version), and cellular version with 800 yuan. Launched on September 19.
SE 3 and Ultra 3: Frugality is the one who performs his or her duties
As a budget player, SE 3, although it is introductory, it is unambiguous.
SE3 is equipped with an S10 chip, providing basic health tracking such as heart rate monitoring and accidental fall detection.
In addition, new functions such as fast charging, temperature detection, sleep monitoring, gesture operation, and external microphone are also added. The starting price is 1,999 yuan, which is undoubtedly the most cost-effective Apple Watch.
The performance is the best view of Ultra 3. The Ultra 3 display uses LTPO3 and wide-angle OLED, with a 24% thin border, and is once again awarded the "Apple Watch with the largest display area in history".
The larger screen and thinner watch are all regular upgrades. This year's Ultra 3 update has only one highlight, but it is crucial: the signal.
Apple Watch Ultra 3 focuses on "survival in the wilderness", with built-in two-way satellite communication, and can contact emergency services, share locations and send encrypted messages when there is no network.
After a car accident or a heavy fall, if the user does not respond, it will automatically activate the emergency SOS and update the Find Me location every 15 minutes. This satellite function is free for two years, no cellular data is required, and you only need to see the sky (the national bank does not support it for the time being).
Apple has also added a connection assistant to help users find the best signal point. For weak signal areas, Apple has also specially optimized the 5G enhancement algorithm.
Battery life reaches 42 hours for daily use, fast charging increases by 12 hours in 15 minutes, low-power mode battery life is 72 hours, and low-power mode battery life is 20 hours after the outdoor GPS tracking is turned on.
Apple Watch Ultra 3 starts at 6499 yuan and will be available on September 19.
About the previous speculations about "price increases", Apple "unusually" adapted to the current public's "practical consumption" psychology, and raised "durability" to an unprecedented level, such as a more scratch-resistant screen and a stronger body...
Apple seems to be sending a "ambiguous" signal: you can use it for a long time when buying our products.
And the iPhone 17 Air was the "a touch of surprise" throughout the whole show, which really made people's eyes shine. It did not reduce the matching, and used lightness and space to the extreme.
This redefinition of product form, the paranoia of unwilling to choose for the ultimate concept, instantly makes people go back to the past when Jobs pulled out the first generation of MacBook Air from the envelope. Coincidentally, they are all Airs.
Author: Cake-grade frozen mist
Source: Guoke
