Macao, September 10, 2025 — Pirelli officially announced the cooperation with the Macau Grand Racing Museum to launch a special tire theme exhibition called "Macau Grand Racing Museum X Pirelli Legend". The exhibition is intended to pay tribute to Pirelli's 118 years of glorious journey in the field of racing, as well as its consistent spirit of innovation and a firm commitment to sustainable development.
The exhibition will last from September 10, 2025 to March 2, 2026. Visitors will embark on a vibrant racing culture journey - from the leader of the Beijing-Paris Rally in 1907 to now participate in more than 350 two-wheel and four-wheeled automobile and motorcycle events each year, including participating in the FIA Formula 1 World Championships, FIA Formula 2, FIA Formula 3, European Regional Formula 2 and GT World Challenge as a global tire partner. In addition, Pirelli also participates in the most prestigious and legendary sports events in the Asia-Pacific region, including the Macau Grand Prix.
Pireli carefully curated the exhibition, fully reflecting its arts and aesthetics behind tire design. From cutting-edge technology to the evolution of sidewall color aesthetics, every detail demonstrates Pirelli's unremitting pursuit of performance and style. At the same time, the exhibition also focuses on the brand's efforts in sustainable development and demonstrates its forward-looking nature of leading the way of travel in the future.
This cooperation continues Pirelli's move to donate a special edition of "Longteng pattern tire" to the Macau Racing Museum last year, demonstrating the common vision of both sides in promoting the event culture and education.
Pireli Asia Pacific CEO Andrea Maganzani said: "This is not only a show of the Pirelli event history, but also a praise for passion, innovation and sustainable development. These are the core driving forces of future events. We hope that through this exhibition, we can also inspire everyone's in-depth understanding and love for the core of the event technology - tires."
Macau Tourism Bureau Director Wen Qihua added: "We are very honored to reach a cooperation with Pirelli. Pirelli's brand story is closely related to the development of event sports. This exhibition also gives new meaning to our museum's mission of inheriting and promoting event culture."
