Apple squeezed out the toothpaste this time.
The Apple conferences in recent years have always made people feel that there are not many new things, but this year is completely different.
The minimum storage specification for the new iPhone 17 has finally reached 256GB, instead of the pitiful 128GB.
There are many updates in iPhone17,The screen size is larger and the battery life is longer.
When people who just bought an iPhone 16 looked at the iPhone 17, they felt that they had lost money when they bought the iPhone 16, and even the "big iPhone 16 backstab largest generation" was on the hot search.
Don't rush to regret it, there are more amazing things.
For example, the thinnest iPhone Air in history was released, which is only 5.6mm thick.
The Apple Watch Series 11, which can detect high blood pressure and sleep scores, has also been launched. Apple can also make people shine in terms of smart hardware.
The whole press conference had too many highlights, but it always made people feel that they were short of them.
That is AI.
It cannot be said that Apple does not have AI at all. Some of the functions released this time, such as the real-time translation and heart rate monitoring functions of AirPods Pro 3, are supported by AI.
But AI does not have a high presence at the press conference.
Last year Apple released Apple Intelligence, but it was not mentioned at today's press conference.
And Apple is not common in the overwhelming AI competition of major manufacturers.
Is Apple absent from the era of AI mockups?
Apple's self-developed big model encountered some problems.
In the field of artificial intelligence, Apple was once the leader.
Siri was released in 2011. Such an intelligent voice assistant lacked competitors at the time, and it could be said that it was far ahead.
It was from Siri that many people have developed the habit of waking up the mobile phone language assistant, and ask it several questions from time to time.
But over ten years have passed, Siri's excellent features seem a bit old. Now, ask it how the weather is tomorrow and who the starring of a certain movie is, it can still handle it.
But once it involves complex needs, such as "help me sort out my business trip next week, and remind me to bring all the files", it often gets stuck, and in the end it is still necessary to ask for help from ChatGPT.
Of course, Siri is still valuable.Its user habits have been developed and is a good AI entry, Apple can upgrade its AI functions on this basis.
Siri, which has improved AI capabilities, was originally planned to be launched through the iOS 18.4 software update in April this year.
But Apple's self-developed big model has problems when upgrading Siri's AI capabilities, resulting in the release of the upgraded version of Siri being delayed again and again.
And Apple's management disagrees with some open source Apple AI models, which has caused dissatisfaction among some internal AI talents.
At present, AI talents are very popular, and they will leave because they are incompatible with Apple's management's philosophy. Other major manufacturers will also wave check books at them, and many Apple AI talents have been poached by companies such as OpenAI, Anthropic, and Meta.
It is difficult to develop a big model in self-development, so Apple thought of other solutions.
For example, acquisition.
Apple has a lot of cash on its books and can completely acquire a startup AI company.
Some time ago, Apple was rumored to discuss the acquisition of Perplexity and Mistral.
Perplexity's core product isAI chatbot-driven search engine, but its founder said he does not want to be acquired by the giants.
Mistral can be regarded as the "only seedling" in Europe in the field of big models. It was recently invested by Dutch lithography machine giant ASML.
This way, Apple is still slow to move.
OutsourcingOutsourcing.
Outsourcing is not something new, after all, it is not something that Apple takes care of itself.
For example, search engines, the default search engine for each search function of iPhone is Google, and Google also pays Apple $20 billion a year to ensure its default search engine status.
But, sir, times have changed,Everyone uses AI to search, and traditional search engines are on the decline.
So Apple also needs to support its own AI portal, and even if it outsources to other companies, it must firmly grasp the opportunity.
This time the partner is still Google.
According to the report, Apple will evaluate and test the AI model developed by Google to enhance SiriApple will evaluate and test Google's AI model to enhance Siri. The possible solution is Google's customized Gemini model to undertake the summaryr task and run on Apple's private cloud server.
The new version of Siri will be available next year.
Next year Apple will launch its independently developed artificial intelligence network search tool, orDeeply integrate into Siri voice assistant, aiming at OpenAI and PerplexityThese are commonly used AI search portals for people.
There is not much time left for Apple, and Apple must quickly seize the traffic entrance of the AI era.
References:
Apple's self-developed AI search exposed: After the core team is lost, it is necessary to hand over the "soul" to Google https://mp.weixin.qq.com/s/5VsNbBXsgdits71U7VbVRg
On the eve of the release of iPhone17, Apple's AI talent failed_Meta_Model_Pang Ruoming https://www.sohu.com/a/933258815_115565
Apple will release its own AI web search tool and has reached a model agreement with Google https://mp.weixin.qq.com/s/vgPsD5plP4W4NWP0DELfmg
Apple forms a new team: specializes in search https://mp.weixin.qq.com/s/34-Gaq5PwSVJATCjHS7qaw
Apple plans to launch a brand new AI-driven web search tool next year https://mp.weixin.qq.com/s/Ma4yTMDBgyZIrrrt4Hei7og
Accelerate the AI layout? Apple is reportedly discussing the acquisition of Perplexity and Mistral https://www.cls.cn/detail/2126825
It is said that Apple's self-developed AI search, Siri is "reborn" next year, and iPhone will be greatly upgraded https://mp.weixin.qq.com/s/2jbANflFlQdFjEmZfLoITg
Apple finally stopped fooling people https://mp.weixin.qq.com/s/TnrmxT60rJMIJYaF0Ki7mw
Splash the screen! The price of iPhone 17 is announced, the most expensive is 17999! https://mp.weixin.qq.com/s/FsS3q-iOWPSKv_c9qcUgIg
ASML, Mistral AI enter strategic partnership https://www.asml.com/en/news/press-releases/2025/asml-mistral-ai-enter-strategic-partnership
This is finished
