On September 9, the 14th China (Guizhou) International Wine Expo (hereinafter referred to as "Wine Expo") officially kicked off at Guiyang International Convention and Exhibition Center and Guiyang International Ecological Convention Center. This Wine Expo is themed on "Growing Global Wine and Promoting Openness and Cooperation", and the conference will last until September 13.
It is understood that this wine fair brings together more than 1,000 wine companies from more than 40 countries and regions around the world, with an exhibition area of 92,000 square meters, and the exhibit range covers a variety of categories such as liquor, wine, beer, and red wine.
In terms of the exhibition area setting, the main venue Guiyang International Convention and Exhibition Center has planned 8 major exhibition halls, including international boutique halls, famous Chinese taverns, international boutique halls, provincial (autonomous region, municipal) boutique halls, sauce-flavored core production area (Renhuai) halls, wine lifestyle halls, "Wine +" halls and comprehensive display areas of fine wine and food, providing industry insiders with an excellent opportunity to understand the global wine market trends and expand cooperation channels. In addition, the China (Guiyang) International Wine Expo City Convention and Exhibition Center of the branch venue also has corresponding display areas, forming a multi-point linkage and comprehensive coverage exhibition pattern.
This year's Wine Expo has achieved the coverage of the entire industrial chain in the exhibit content. The exhibits not only include mainstream alcohols such as strong wine, wine, beer, fruit wine, etc., but also extend to related materials, technologies and equipment related to the entire wine industry chain, as well as alcohol derivatives, wine lifestyle, wine tourism integration products and wine cultural products, etc., presenting the diversified ecology of the wine industry in all aspects.
In order to improve the effectiveness and interactive experience of the exhibition, this wine fair innovatively adopts the "online and offline integration, internal and external linkage" model, and holds more than 30 supporting activities including main activities, special activities, press conferences, etc. During the exhibition, citizens can participate in public tasting and taste global wines; they can experience the charm of wine culture through VR technology in the interactive experience area; they can also appreciate creative products in the wine cultural and creative exhibition area, and through an immersive sensory feast, every participant can taste the mellow fragrance here.
Author: Zhang Yiyan Ding Weixin Hao Yongzhi
