Author | Yanda
Old Ma is a killer move when he takes action.
News broke out in the market yesterday, saying that Alibaba will officially announce major business adjustments tomorrow, directly benchmarking Meituan's core business. Translated, it means firing at Meituan.
It is said that for this day, the C4th floor, which was not previously activated by Alibaba's global headquarters, was activated. After the new project team moved in alone, it implemented a completely closed office mode, and additional access control permissions were set, and even independent security was equipped. No one knew what they were doing after the project team moved in for more than two months. The confidentiality level was very high.
Conversely, the airtight wall exudes air and spreads widely, which is to prepare for the immediate announcement of the answer.
Just this morning, the mysterious Alibaba project that was rumored to be kept confidential for 3 months was finally revealed - the world's first list product based on real behavior, the "Gaode Street Sweeping List" was launched on the Gaode Map App.
This is the "nuclear weapon" that Alibaba has imposed on Meituan, directly vs Dianping, a subsidiary of Meituan.
Don't underestimate this thing, it may cause a dimensionality reduction blow to your opponent.
So first, what is the "Gaode Street Sweeping List" for? For example, when you went out to find restaurants, hotels, and scenic spots, you often searched for which family had the most popular and what characteristics, and you also checked how to review, how many bad reviews were, or even place an order. At the same time, you had to check how to take the route and start navigation... There are so many, you need to switch back and forth between multiple APPs.
The "Gaode Street Sweeping List" launched by Alibaba solves these cumbersome switching. Open the Gaode Map APP and you can complete the search for high-quality stores + real reviews + orders + navigation, etc. in the Map APP, saving you the trouble of switching back and forth between different APPs.
Concentrate it on top, it is much more convenient.
The most critical thing is that the "Gaode Street Sweeping List" makes it difficult for the Internet navy to fake comments. Everyone has heard of "brushing orders", especially on local life platforms, where the water army uses money to do business, and can "brush orders" without going to the on-site experienceComments.
Anti-confrontation with the Internet is a systematic project. Dianping's "24-year Evaluation Transparent Report" shows that whether an evaluation is true or not even crosses the four lines of defense of AI + artificial. In just 24 years, Dianping deals with more than 20 million illegal evaluations and punishes more than 60,000 illegal merchants.
The navy that takes money to review has long formed an industrial chain, so when you look at reviews, you may often encounter misfits and you have no negotiations when you go to the store to eat or stay.
Now the "Gaode Street Sweeping List" takes a different approach. The ranking rating combines the user's real navigation behavior with evaluation feedback, and after obtaining the user's authorization, it introduces the Alipay Sesame Credit System to directly avoid the problem of regular stores being scored and injected with water. The principle is very simple. If you have been to a certain store and have a navigation track, the evaluation is basically true and reliable. The difficulty of brushing orders is directly ten stars.
In general, Gaode Street Sweeping List is equivalent to incorporating store search + real reviews + map navigation + order entrance, etc. into the same application.
Additional Gaode Map APP is currently ranked first in China's map applications, with 170 million DAUs (daily active users), and is a national-level application, in other words, it has sufficient traffic drainage capabilities.
Such a powerful opponent is clearly going to start a full-scale war.
Ali has been living in the local area for many years, and has strongly reorganized the takeaway sector in the past few months. Now it has launched the "Gaode Street Sweeping List" and has raised this project to S-level (high priority project). The previous project of similar level is Taobao flash purchase (takeout), which has reached the top of its importance, demonstrating Alibaba's determination to enter local life.
In addition, it is reported that Alibaba will restart the "Reputation" network, which is also benchmarked against Meituan Dianping, and also focuses on local life in-store business.
A series of big moves, and one move is a killer move. It directly targets Meituan Dianping and started a full-scale war, which is very sudden.
I don't know if it's a coincidence or the response is fast enough. Also this morning, Dianping, a subsidiary of Meituan, announced that it would "restart" quality takeaway service. It will analyze user needs through B-side self-developed large models, combine massive real evaluation data, and further eliminate non-real review data, and provide users with reliable decisions with "AI + real high score".
It is obvious that Meituan has taken over the challenge. Just like the last "zero-yuan purchase" subsidy war in takeout, the two sides directly staged a "hand-to-hand fight" without any fancy.
One side attacks, the other side defends, but to be honest, Alibaba has too many extension functions based on Gaode maps. The key is that Gaode has the first map application and has 170 million daily active users. With this as the entry point, it swept the store business, and its combat effectiveness cannot be underestimated.
But then again, Alibaba uses navigation tracks to solve the chaos of "reviews" in the industry. As a consumer, there is a first concern, that is, will the platform use the consumer's navigation tracks lead to privacy leakage?
Although our mobile phones can receive various unfamiliar calls every few days, personal information is leaked into sieve, no matter what, personal information and itinerary are privacy, and no one wants to be "run naked", then information security is the top priority, and how to supervise is also a key consideration.
To be honest, many consumers have been "reviewed" for a long time. For restaurants, hotels or scenic spots that they have never been to, the only reviews they can refer to before are reviewed. However, if the reviews are copied by the water army with money, the authenticity will be greatly reduced, and consumers may step on the trap if they "follow the map".
Ali launches a more realistic evaluation system, which is indeed a good thing for consumers, making it impossible for the navy to fake reviews, making the authenticity of the reviews straight up, and allowing consumers to avoid traps.
However, everything has two sides. No matter who wins and who loses in this business war, if it becomes the dominant one in the end, it is difficult to guarantee that the dragon-slaying boy will not become the next evil dragon.
For consumers, whether it is takeaway or in-store business, a dominant platform is not conducive to consumers.
After all, we have suffered too many losses due to the dominance of the family.
Only when multiple companies compete on the same stage can there be fairness.
