Today, the 2025 China International Service Trade Fair grandly kicked off in Shougang Park, Beijing. With the theme of "Digital Intelligence Guangdong, Innovation of the Future", the Guangdong Trading Group organized more than 30 companies from 9 cities and cities including Guangzhou and Shenzhen to showcase the latest innovative achievements in the three major fields of artificial intelligence, digital entertainment, and digital technology. During the same period, the trading group held a "Guangdong Province Service Trade Special Promotion Conference" to promote new achievements and new opportunities for the high-quality development of Guangdong's service trade and digital trade.
The Artificial Intelligence Legion is eye-catching, and the entire scene innovation is out of the circle
Walking into the Guangdong Pavilion, the "Robot Group" became the focus of the audience. The industrial-grade four-legged robot X7 developed by Guangzhou Shiyuan can achieve weight-bearing inspections in extreme environments of -20℃ to 40℃; Dongguan Bensou Technology's direct-drive wheel-foot robot "Xing Tian" and "TITA" wonderfully demonstrate "deformation" skills, highlighting the agile cross-terrain operation capabilities; EH216-S of EH216-S successfully won the world's first unmanned manned eVTOL operation certificate, vividly simulating aerial commuting scenarios on site. From moving to flying in the ground, from single-unit intelligent operation to group collaborative operation, the Guangdong Artificial Intelligence Legion continues to occupy the global service robot industry track with the full-scene and full-chain "Bay Area Intelligent Manufacturing".
Qi Xiangqian, a staff member of Xiyuan Co., Ltd., told reporters that this robot is self-developed in full stack, adopts precision multi-joint drive and adaptive gait algorithms, and can stably cross a variety of unstructured terrain such as 35° steep slopes, steps, gravel, grasslands, etc. In terms of navigation, it integrates multiple sensors such as lidar, vision, and IMU to achieve dynamic mapping and high-precision positioning; in terms of hardware, its core modules such as joint modules and electrical systems are all self-developed, and have passed strict testing and verification, with dust-proof and waterproof capabilities, and can adapt to extreme environments of -20℃ to 55℃. This machine has extremely strong environmental adaptability and task execution capabilities, representing the latest breakthrough of Guangzhou enterprises in the field of intelligent equipment.
Digital entertainment integration innovation National trend IP goes to the world
When artificial intelligence meets traditional culture, classic IPs are rejuvenated. Yongsheng Animation has landed in the "global debut" with two national IPs "Pig Man" and "Falling in the World". Its current annual animation production capacity reaches 4,000 minutes, and its derivative retail scale exceeds 5 billion yuan; Sanqi Interactive Entertainment launched the 3D realistic MMO game "Douluo Continent: Soul Hunting World", and Chinese comic classics met global players in an open world form for the first time; Miniso launched more than 150 top global IPs jointly created plush dolls, integrating special IPs such as "Forbidden City Palace Culture" and "Harry Potter" into the young consumer market. Guangdong cultural trade enterprises are realizing "out of the circle and out of the sea" through digital, youthful and global communication paths, showing their unique charm to the world.
"'Pig Man' has been with everyone for twenty years. During this process, we have always insisted on high-quality content creation and long-term IP operation." Xu Yongtong, director of public affairs at Yongsheng Animation, said that this time, with the help of the international platform of the International Platform of the International Trade Fair, we hope to let new and old audiences see new changes in IP, and on the other hand, we also look forward to connecting more global cooperation opportunities for Guangdong digital animation services.
"This year, Miniso participated in the Service Trade Fair for the first time. We look forward to continuing to participate in the Service Trade Fair in the future, and as a representative of Chinese brands, we will create a happier world for global consumers." Liu Qi, director of public affairs of Miniso Group, said that the exhibition was Penpen, an independent IP under Miniso. As Miniso’s first original IP to go overseas, Penpen performed strongly on social media, with over 700 million views in China, with one million fans, and the number of overseas fans has exceeded 5 million. The CityPen series integrates global cultural elements to create a unique image for each city, becoming an emotional bond that transcends culture, and highlighting the charm of China's original IP.
According to reports, Miniso, as a world-leading IP fun good product platform, is committed to providing consumers with "good-looking, fun and easy-to-use" daily necessities. It has entered 112 countries and regions. The group has more than 7,900 stores worldwide, more than 4,300 stores domestically, and more than 3,300 overseas. The main key markets are the United States, Indonesia, Mexico, etc.
Digital technology empowers the industry, smart services cover the entire area
In the "Digital Technology Gallery", Guangdong enterprises fully demonstrate the strength of "Chain Connect the World". Titanium Technology officially released the global marketing AI Agent "Navos", which can connect the full business link from market insight to intelligent delivery with one click; Yunxin Information brings medical and nursing SaaS platform to attend the conference, which has linked 28 million smart hardware to help health care services break regional restrictions; Jinbangda exhibited the UMV digital financial base, and has been connected to more than 80 banks to realize the innovative model of "card surface as a service"; Creating a three-dimensional consumer-grade 3D printing ecosystem, which covers many fields such as education, manufacturing, and automobiles, realizing "everyone can create". From factory workshops to people's life scenarios, Guangdong's digital technology is injecting "smart momentum" into global trade and building an efficient development engine.
"This exhibition, Titanium Technology brought the latest self-developed product-AI Agent Navos, through this product, we will empower the entire overseas marketing link from market insights to creative planning, content generation, and then to intelligent delivery, analysis and optimization, greatly improving the intelligent experience of the entire overseas marketing link. "Cai Shuhui, director of public affairs at Guangzhou Titanium Technology Co., Ltd., told reporters that as an AI-driven enterprise global growth digital service provider, Titanium Technology focuses on the field of overseas digital marketing, and helps Chinese companies go global through big data and artificial intelligence technology. It has currently served more than 80,000 Chinese companies going overseas, including well-known leading companies such as ByteDance, Alibaba, Pinduoduo, Pop Mart, SHEIN, and TCL. In the future, we will continue to make efforts in the two directions of artificial intelligence technology and overseas market expansion. We hope to create an insurmountable moat for enterprises through the research and development and application of cutting-edge AI technologies that are constantly iterating.
Cai Shuhui said that as a major manufacturing market and a major foreign trade export market, Guangzhou has gathered a large number of source innovation resources, and its scientific and technological innovation capabilities and industrial foundation have provided continuous vitality for the development of emerging industries such as digital economy and artificial intelligence. Guangdong has rich application scenarios and market demands, providing broad space for the application of artificial intelligence technology.
Special promotion meeting was successfully held. Global sharing of opportunities in the Bay Area
On September 10, the "Guangdong Province Service Trade Special Promotion Conference" hosted by the Guangdong Provincial Department of Commerce was held in the multi-functional hall of the Shougang Park Silver in Beijing. Share Guangdong's development opportunities around hot topics such as digital trade, cross-border e-commerce, AI empowerment, and cultural overseas travel.
In the theme promotion session, four key platforms are concentratedly promoted, demonstrating the development potential of Guangdong's service trade: Zhuhai City focuses on promoting the "4th Guangdong-Hong Kong-Macao Greater Bay Area Service Trade Conference", which will provide global merchants with a contracting platform and provide rich resources for project docking and cooperation. The conference will be held in Zhuhai from October 31 to November 2. Guangdong Electronic Port Management Co., Ltd., Guangzhou Tianhe Central Business District, and the National Foreign Cultural Trade Base (Guangzhou) have respectively promoted cross-border e-commerce services, digital services, cultural trade and other platforms, injecting stronger impetus into service trade enterprises to reduce costs and increase efficiency and expand the market.
The project roadshow highlights have appeared frequently. Four companies including Yunde Dynamics (Shenzhen), Guangzhou Titanium Dynamics, Zhuhai Jinzhiwei Information Technology, Guangdong Yongsheng Animation, etc. demonstrated the embodied intelligent robot empowerment of the industrial field, "AI+ overseas marketing", cutting-edge technologies and innovative applications of AI Agent digital employees, and the market gravity of cultural and creative IP.
Text and pictures/Guangzhou Daily Xinhuacheng Reporter: Xie Qishan, Yu Mengjiang
