"Our fan is broken"! This is the first line in the popular video of Dapeng and Xiaoyu. The two suddenly became popular because of this daily conversation video. They liked 650,000 yuan and forwarded more than 3.5 million yuan in less than a week. Netizens rushed to imitate it, and even Internet celebrity bloggers used this as a joke.
Recently, a couple named Dapeng and Xiaoyu became popular because of a video of "Our family's fan is broken." In the video, the two sat in the living room, the conversation was simple but the spirit of fireworks. In just a few days, they received 650,000 likes and more than 3.5 million forwardings. Netizens imitated them, and even Internet celebrity bloggers used this as a hot topic.
But after a few days of popularity, the video of the two getting their marriage certificates has caused controversy: at 12 noon on September 8, they sent a video of showing their marriage certificates in a hotel; at around 5 pm, another video of getting their marriage certificate was posted, showing that the time was 4:30 pm. The statement that you get the certificate at noon is obviously contradictory.
What is even more suspicious is that the marriage certificate was not opened throughout the whole process, with only the red cover exposed, and the ring on the table was actually a pair of plastic toys.
Immediately afterwards, netizens revealed that the male protagonist was suspected to be playing "Liu Quan" in another account of "Caiyun's Quan Brother" at the same time. He shot videos with 50-year-old Caiyun. His character was 19 years old and was 7 months pregnant. The gaps between the teeth, the moles on his nose, and the folding degree of the ears were very similar, even the moles in his eyebrows were exactly the same.
After the two's controversy fermented, netizens dug out more loopholes in their character design. Xiaoyu had previously said that she had depression, and her ex-husband gambling and domestic violence and defrauded her of 500,000 yuan, causing her to have a miscarriage. Now she relies on Dapeng to run business and apply for a card to make a living.
But in the video she posted recently about "confessing marriage to her parents", she initially said "clip sound" and said, "My parents, I have something to tell you." After answering the phone call, she instantly changed to dialect, and her voice became slutty and normal. Netizens questioned that she "deliberately pretended to be cute."
A netizen even broke the news: "My colleague's husband is a Giant employee. He resigned after saying that Dapeng became popular. Xiaoyu was actually married. Except for the real depression, the rest were all scripts." The two of them had a live broadcast last night's "slap": the highest number of people in the live broadcast room exceeded 100,000, and the gifts were constantly being used. The daily necessities in the window sold very well. Obviously, they made a lot of money by relying on self-media.
The incident of "Dapeng and Xiaoyu" actually reflects the current "impulsive" of the self-media industry: many people want to "rapidly increase their fans" and "moved quickly", so they use "scripts" and "routines" instead of real content. But in the long run, this model cannot be achieved at all. For example, the previous "cement girl" and "ramen brother" all relied on "selling misery" and became popular, but in the end it became cold because of the "character collapse".
Look at the two accounts of "Dapeng and Xiaoyu": "Dapeng and Xiaoyu" rely on "daily memes" to increase fans, and "Caiyun's Brother Quan" rely on "age difference" to increase fans, which is actually "consumption curiosity". But curiosity is temporary, and netizens will always be "drawn" for a day. If they want to continue doing it for a long time, they must transform, such as sharing "the lives of depressed patients" or "the experience of ordinary people in self-media". Only by truly retaining fans can these "valued" content.
In fact, the essence of internet celebrities is that "sharemakers" are not "actors". The real "traffic password" is never "scripts" but "reality. For example, sharing the panic of catching the subway in the morning and the aroma of cooking instant noodles at night. These "imperfect" daily life are the most touching.
This incident makes people feel very touching: It is okay for Internet celebrities to gain fans by relying on "mes" to gain fans, but it is wrong to "scam fans". If the story of "Dapeng and Xiaoyu" is a script, I hope they can be honest as soon as possible, after all, the trust of netizens is the most precious; if it is the real situation, I also hope that they can less "hype" and share more real life, such as Xiaoyu's depression recovery process and Dapeng's daily business life, these are more touching than "posing for photos and getting a certificate". Traffic is temporary, and sincerity is long-lasting.
