On September 11, the "Thai Interesting Life Festival" in Nanjing Xuanwu Garden City, jointly created by China Merchants Commercial Management and the Shanghai Office of the State Tourism Administration of Thailand, officially kicked off.
A launch ceremony full of Thai etiquette and cultural characteristics kicked off. Relevant leaders of the National Tourism Administration of Thailand, Investment and Commercial Management and Xuanwu District Culture and Tourism Bureau attended the event. Through the opening show of Thai dance, guest speeches, "Spreading Blessings" creative launch session and group photos, it not only announced the start of the event, but also consolidated the foundation for the international experience of the "Da Zhuangguan Road International Block" where Xuanwu Garden City is located, and injected fresh exchange momentum into the block with cross-border cultural activities.
1. Two weeks of weekends are exciting and Thai styles are taking turns
This "Thai Interesting Life Festival" focuses on "Immersive Thai Experience" and creates differentiated theme performances and markets on the weekends of September 13-14 and 20-21, covering traditions and trends, interactions and viewings, to meet the needs of different groups of people:
-Week 1: Thai Vitality Carnival
With "dynamic experience" as the core, the classical Confucius drama parade restores traditional Thai costumes and movements. Muay Thai performances and apprentice dances show the traditional Thai power aesthetics. Nanjing citizens can experience Muay Thai performances on the spot; in the evening, Southeast Asian bands perform Thai folk songs and popular repertoire, and the "Thai Carnival Night" composed of Thai mask parades, fire dance performances and Thai dances, making the night full of tropical style and lively atmosphere.
-Week 2: Tradition and trends collide
Taking into account the cultural depth and youthful trends, Thai dance parades continue to have a sense of interaction. Songkran goddess parades from multiple times bring agile interaction, showing the profound heritage of Thai culture; the highly anticipated fluorescent electronic music party has been held for two consecutive days, with Southeast Asian graffiti check-in boards and fluorescent human graffiti areas, and paired with electronic DJs, raps and band performances, combining Thai elements with trendy gameplay, becoming a popular choice for citizens' social entertainment on weekends.
2. Investment and Commercial Management × Thailand Tourism Bureau Shanghai Office to build a new platform for cross-cultural exchange
This "Thai Interesting Life Festival" is the first in-depth cooperation between the China Merchants Business Administration and the Shanghai Office of the National Tourism Administration of Thailand. Relying on resource advantages, the Shanghai Office of the Thai Tourism Bureau provides authentic Thai culture support, from traditional dance teams, Muay Thai guidance to Thai scene design suggestions to ensure the professionalism of the culture; the investment and business management rely on the spatial operation capabilities of Nanjing Xuanwu Garden City to deeply integrate Thai culture with commercial scenes.
The two parties said that this cooperation is not only the implementation of a special event, but also a new attempt to "commercial space carries cross-border cultural exchanges". It not only provides Nanjing citizens with the opportunity to experience Thai culture up close, but also helps the Dazhuangguan Road International Block further release the international attributes of "open exchanges" and build a normalized platform for cross-border cultural interactions for the block.
3. Continue to innovate business scenarios, investment and business management activates new vitality for urban consumption
From the "ecologically sustainable business" positioning when it opened in June to the "transnational cultural experience" of this "Tai Youyou·Life Festival", Nanjing Xuanwu Garden City has always practiced the innovative thinking of "X+Business" for investment and business management - using commercial space as a carrier, integrating diverse contents such as culture, ecology, and trends to break the boundaries of traditional business.
Xuanwu Garden City will continue to explore differentiated advantages in the future, and further deepen the positioning of Dazhuangguan Road international block through more cross-border cultural activities and international resource links, so as to upgrade the project from a "shopping place" to a "international cultural experience and social destination", continue to inject consumer vitality into the city, help the development of the new Xuanwu area, and grow together with Nanjing.
From September 11th to 28th, Nanjing Xuanwu Garden City "Thai Interesting Life Festival" invites you to a Thai style appointment to unlock new ways to immersive cultural experience!
