On September 4, 2025, the logo for the celebration of the 70th anniversary of the founding of the Xinjiang Uygur Autonomous Region was issued. This logo provides a special perspective for understanding the development and cultural connotation of Xinjiang. Let’s learn about it together.

In terms of color selection, the logo has rich cultural expression. The logo uses the main colors of the Silk Road Desert Oasis, the red of pomegranate flowers and the yellow of poplar forest. Each color carries the connotation of Xinjiang's regional culture.
Oasis Green: Xinjiang is located in the northwest, with a wide desert, but the oasis is embedded in it like pearls, which is a symbol of life and hope. Green represents the vigorous development of Xinjiang's oasis agriculture, and also reflects the vitality of natural ecology such as grasslands and forests, conveying the nourishment and tolerance of this land for life.
Pomegranate Flower Red: Pomegranate has a deep cultural origin in Xinjiang. It is not only a famous specialty fruit, but also has become a symbol of unity among all ethnic groups because of its characteristic of "pomegranate seeds are tightly held together". The red pomegranate flowers are passionate and unrestrained, which not only show their passionate character, but also means that all ethnic groups are as united as pomegranate seeds to build a beautiful home together.
Popular Euphratica Forest Yellow: Populus euphratica is a landmark tree species in the arid desert areas of Xinjiang. It has the saying that "living for three thousand years will not die, death for three thousand years will not fall, and falling for three thousand years will not die", symbolizing the spirit of perseverance. The yellow poplar forest has witnessed the long history of Xinjiang, carries the spiritual quality of people's tenacious struggle in difficult environments, and is a concrete expression of Xinjiang's historical heritage and spiritual power.
The gradual interweaving of these three colors integrates Xinjiang's natural landscape, product characteristics and spiritual core, making the logo a vivid carrier of regional culture.
The rhythmic twisted number "70" is not a simple digital presentation, but contains the flow of time and the development of Xinjiang. From the establishment of the Xinjiang Uygur Autonomous Region in 1955 to the 70th anniversary in 2025, these 70 years have been 70 years of continuous development and progress in the big family of the motherland. The rhythm of numbers symbolizes that Xinjiang has always maintained vigorous development vitality in the historical process, constantly breaking through and moving forward in various fields, and showing the spirit of the times that keeps pace with the times.
The logo highlights the spirit of the Chinese nation, reflects the historical heritage of Xinjiang, and creates a festive, warm and peaceful atmosphere. This reflects that Xinjiang's development has always been closely linked to the overall development of the Chinese nation, and together with the people of the whole country, we are working hard to realize the great rejuvenation of the Chinese nation. At the same time, the symbolic significance of better building a beautiful Xinjiang in the process of Chinese-style modernization also shows that Xinjiang is integrating into the trend of development of the times with a positive attitude and showing strong development momentum and bright prospects in the new historical stage.
The celebration of the 70th anniversary of the founding of the Xinjiang Uygur Autonomous Region is about to begin. This series of activities is a practical extension of the cultural and spiritual values carried by the logo. Through celebrations, the regional culture, unity and development vitality contained in the logo will be displayed in a more vivid and concrete form, allowing more people to feel the development achievements of Xinjiang over the past 70 years and the spiritual outlook of people of all ethnic groups, and also gather more strength for Xinjiang's future development.
The symbol of the celebration of the 70th anniversary of the founding of the Xinjiang Uygur Autonomous Region, with color as language, numbers as context, and spirit as core, has achieved the organic integration of regional culture and the spirit of the times. It is not only a commemoration of Xinjiang's 70 years of development, but also a beautiful expectation for future development.