Go a wonderful debut
Bring you an immersive experience
The heroic culture and unique charm of "Red Cliff in the Three Kingdoms"!
See the end of the article for details on the appointment method
Lock in advance, exciting things cannot be missed
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This expo is hosted by the Ministry of Culture and Tourism and hosted by the Hubei Provincial Department of Culture and Tourism and the Wuhan Municipal People's Government. With the theme of "Deepening the Integration of Culture and Tourism and Enjoying a Better Life", the exhibition area reaches 100,000 square meters. It brings together 31 provinces, autonomous regions and municipalities across the country, 17 prefectures and prefectures in Hubei Province, 15 administrative regions and functional areas in Wuhan City, and attracts 50 overseas travel merchants from 16 countries to participate in the exhibition. It is a national cultural and tourism exchange platform integrating exhibition display, performance interaction, product sales, and tourism promotion.
Chibian Exhibition Area Highlights First
The Chibi booth is themed "The Three Kingdoms Red Cliff, Hero Xianning", deeply integrates the cultural and tourism elements of Chibi. The appearance replicates the iconic image of the ancient battlefield of Chibi. The interior adopts the layout of "integration of ancient and modern times, and combining movement and stillness", and divides seven functional areas, including hero culture display area, real-life interpretation stage, intangible cultural heritage tea tasting area, cultural and tourism route promotion area, osmanthus cultural and creative market, interactive experience area, and AI digital live broadcast area, showing Chibi's profound historical culture and modern cultural and tourism charm in all aspects and in multiple dimensions.
Seeking ·The storm reappears in the fierce battle of the Red Cliff
The exhibition area is themed "Red Cliff in the Three Kingdoms, Hero Xianning" and uses the gradient tone of "Red Cliff Red" to create visual impact. The streamlined light strip at the top simulates the rushing river water. The entrance design is an abstract Red Cliff wall combined with LED dynamic screen to reproduce the magnificent scenes of the ancient battlefield, bringing the audience an immersive and shocking impression.
Kopin·Million-year-old intangible cultural heritage collection
The Yangloudong Qing Brick Tea Zone was established, and more than ten classic tea dishes such as "Red Cliff Borrowing the East Wind 1818" and "Three Kingdoms Majestic Tea Screen". The audience can taste it on the spot and feel the mellow history of the thousand-year-old tea fragrance.
Available·Dream of the Three Kingdoms into the painting
Watch the 8-minute live performance of "Red Cliff·Borrowing the East Wind" on the central stage. The actors restored the historical moments of Zhuge Liang borrowing the East Wind and Zhou Yu's ordering soldiers with their superb performances, bringing a cultural experience that traveled through thousands of years.
Buyable·Cultural and Creative Collection of Chibi is a polite
From the wisdom of borrowing arrows from the straw boat to the magnificence of the fire camp, they are all hidden in cultural and creative industries. Visit the exclusive Three Kingdoms theme cultural and creative industry, with canvas bags printed with the landscape of Chibi and the stem cup carved with the style of the Three Kingdoms, and replicate the classics with ingenuity and pack the memory of Chibi.
Playable, intelligent and interesting interaction and good gifts
Participate in the Three Kingdoms NPC prize-winning Q&A and check-in interaction, and you will have the opportunity to win exquisite gifts such as ancient style sachets, Nezha blind bags, paper bookmarks, etc., and bring the culture and warmth of Chibi home!
Can encounter·Theme float sounds moving the Three Kingdoms
The Red Cliff theme float designed and produced by a professional team will be stunningly debuted at the National Expo venue with the theme of "River and Mountain Add Brightness", with a professional team of colors. The float is 15 meters long and 4.5 meters high and is magnificent. It not only has exquisite shapes with the elements of the Three Kingdoms, but also takes four Three Kingdoms NPCs, Zhou Yu, Zhuge Liang, Xiao Qiao and Cao Cao, to take you to experience the situation of the Red Cliff in an immersive way.
Must-see for exhibitions Highlights
1. One-stop "cloud travel"! Gods in 31 provinces + 16 countries fight!
From the forest and sea snow fields in the northeast to the tropical rainforests in the southwest, from the lonely smoke in the northwest desert to the small bridges and flowing water in the south of the Yangtze River, the top cultural and tourism resources from all over the country will be "airborne" in Wuhan!
2. A big parade of floats! Enjoy watching intangible cultural heritage!
3 consecutive days! 20 giant floats + hundreds of actors explode the streets! Guangdong Yingsongsong, Tibetan opera, Hanfu Tiantuan, Shaanxi social fire, Sichuan opera face change... CCTV-certified "Ode to Orange" also comes to the central stage!
3. Top IP carnival! Disney, Universal and Chimelong are all here!
The mysterious guest of Universal Studios in Beijing vs. Hong Kong Disneyland's 7-meter-high giant Mickey, who do you love more? ! Chimelong Park’s mascot group + international dance troupe brings a happy party!
4. Shopping warning! 400+ popular cultural and creative products can be bought with ease!
The Forbidden City, National Museum, Ganbo, Jinbo, Ebo...The top museums are here with the "Money-grabbing Group"! Phoenix crown refrigerator stickers, green horse dolls, Yue Wang Goujian sword... and the first new product + limited seal! Xi'an velvet buns, around Suzhou flower windows, Luoyang trendy toys... 13 cities of cultural and creative gods fight!
5. Black technology bombing! Robots dance with drums? AR glasses travel through time?
The robot "silent" plays drums online, "The Lonely Brave" ignited! Hangzhou Lingban AR Glasses will take you to translate, navigate in real time, and even make a fuss in the Heavenly Palace! The sense of technology is full!
6. Global first launch! 12 meters fantasy ball screen!
Drill into the world's first "multi-industry cultural and tourism immersive dome screen space" with a diameter of 12 meters! Watch the Rockets take off, travel to Nezha’s fairyland, dive into the sea to chase dreams... 8K+360° experience, absolutely screen-sinking!
7. Chinese comics and e-sports feast! The signing party and the battle zone are on fire!
"Bad for the bad guy", "God of the Heavenly Official", "Time Agent"... Collection of top domestic comics IPs! Millions of fans Coser signs! The e-sports area can also challenge eStarPro players! Two-dimensional/e-sports people are ecstatic!
8. Cultural Expo on the tip of the tongue! Coffee + mooncake free!
The "Food World" exhibition area begins! Premium coffee, Yangtze River, Wang Yuxia and other time-honored brands... stock up on Mid-Autumn Festival gifts in advance, so it’s so pleasant to have a walk!
Appoint an appointment to visit the exhibition and participate for free
This expo is open to the public for free
Tickets are available in limited quantities, and they will be completed until the date
Appointment time
Free reservations are available from September 6th to 13th every day from 9:00 to 21:00.
Appointment Channel
Search the WeChat mini program "2025 Cultural and Tourism Industry Expo", click "Login" to enter the reservation page. After entering the page, you need to select the date and number of exhibitions as prompted, and enter your valid ID number and mobile phone number and other information. After the appointment is successful, you can receive the message prompt for the appointment success sent by the platform. Appointment consultation hotline: 4006065660
Long press and hold the picture to identify and enter the applet↓
△ Schematic diagram of the appointment homepage. After the reservation channel is opened, you need to click "Login" first, and after logging in with your mobile phone number, click "Make an appointment now".
Exhibition time
When making an appointment, you need to select the exhibition time
The opening hours of this expo are:
September 12 (Friday) 13:00-17:00
Saturday, September 13th (Saturday) 09:00-17:00
Sunday, September 14th (Sunday) 09:00-17:00
Float cruise time & place
⏰【Show Time】
September 12
Prince: 14:30-16:30
September 13 and 14
Ambient: 9:30-11:30
Prince: 14:30-16:30
️【Time-segment performance location】
09:30-10:00
"River and Mountain Bright" float, "Chu Feng Han Yun" float, "Global Carnival" float actor performance (A1, A4, A6, doorstep)
11:00-11:30
"Intangible Cultural Heritage National Trend" float, "Anime Cute Pet" float actor performance (at the door of A2 and A5)
14:30-15:00
"Rich and Mountain Bright" float, "Chu Feng Han Yun" float, "Global Carnival" float actor performance (at the doors of A1, A4, A6)
16:00-16:30
The "Intangible Cultural Heritage National Trend" float and "Anime Cute Pet" float actor performance (at the door of A2 and A5)
Exhibition location
① Exhibition Hall Address: Wuhan International Expo Center (No. 619 Parrot Avenue, Hanyang District)
Chibian Booth: Xianning Pavilion, District A3
② Take Metro Line 6 to exit C of the "National Expo Center South" Station, or exit D of the "National Expo Center North" Station.
September 12-14, 2025
Wuhan International Expo Center
Chibian Exhibition Area (Xianning Pavilion in District A3) comes from the east wind
Waiting for you to go to an adventure of the Three Kingdoms that has traveled through thousands of years!
