Drink a river of water and enjoy the beauty of snow-capped mountains together. ”
On September 10, the Shanghai world turned into a dream stage for the intersection of ice and snow and humanities, and the "World Jiuzhaigou, Great Beauty Aba Prefecture" national tour station-"Aba Ice and Snow Night" grandly kicked off. Aba ice and snow resources represented by Heishui Dagu Glacier and Siguniang Mountain have entered Shanghai for the first time in the form of an immersive cultural and tourism experience, and sent a winter invitation to tourists in the Yangtze River Delta.
Intangible cultural heritage exhibition adds color and builds cultural bonds
This event is themed "Appreciating the beauty of snow mountains together and drinking the water of the Yangtze River together". It uses innovative forms such as light stage plays, videos, national songs and dances, and scene promotion to tell the mystery and magnificence of the "billion-year-old glacier" of the Heishui Dagu Glacier.
Ando Tibetan men danced in a group of "At the Foot of the Snow Mountain" to show the magnificent plateau, Jiarong Tibetan Guozhuang's "Alajiji" praised peace and happiness; Zhuo Ni sang "Gean Flower", the Yum group performed "Send You Good Luck", and the Tianxian group played "Gratitude" with a ox horn piano, and Qi Danbu ended with "Nine Thousand Years of Commitment". The intangible cultural heritage songs and dances are intertwined with the sound of nature, allowing Shanghai audiences to experience the charm of Aba culture in an immersive way.
Dual-zone linkage recommendation Unlock the Secret Realm of Snow
In the resource promotion process, Aba Prefecture uses precise positioning and innovative expressions to make the "Snowland Secret Realm" sensible, accessible and accessible.
Hei Shui Dagu Glacier was the first to appear, breaking the circle from the "Shanghai Perspective": the promoter transformed into a "glacial elves", and through the three major sections of "My mythology, my science wonders, and my ice and snow world", it uses video language to show its beautiful artistic conception of the four seasons, vividly interpreting the unique positioning of "the nearest distant".
The "world's highest coffee house" at an altitude of 4860 meters was introduced on the spot. The coffee house will return with the 2.0 version on September 30, 2025. The upgraded space will become a comprehensive cultural and tourism landmark integrating natural landscape, humanities and arts and leisure experiences.
At the same time, the cultural and tourism department of Heishui County simultaneously released high-quality self-driving routes, connecting popular destinations such as Nizigou Color Forest and Seergu Tibetan Village, and officially launched the 13th Dagu Glacier Color Forest Ecological Tourism Season, making the snowy scenery and cultural secrets within reach.
Deepen channel cooperation and work with Ctrip to expand customer sources
On September 11, Cheng Jiao, deputy county magistrate of Heishui County People's Government, Dagu Glacier Administration Bureau, Siguniangshan Management Bureau, and Dajiuzhai Group Dajiuzhai Group Dajiuzhai Group Dajiuzhai Group Dajiuzhai Group Dajiuzhai Group visited the Shanghai headquarters of Ctrip and held a discussion with relevant persons in charge of Ctrip's scenic spots and entertainment business to discuss the coordinated development of the cultural and tourism industry.
The delegation visited the Ctrip Exploration Center to gain an in-depth understanding of its smart cultural and tourism innovation model and corporate capabilities. At the symposium, Ctrip introduced the platform's advantages in the global influence, market trends, product innovation, data empowerment, etc. of the cultural and tourism industry, and stated that it will help Dagu Glacier and other places to build world-class tourist destinations.
Cheng Jiao, deputy county magistrate of Heishui County People's Government, introduced the county tourism and development of Heishui County; Wu Chenghong, deputy county-level cadre of Dagu Glacier Administration, introduced the tourism resources of Dagu Glacier and introduced ticket discounts to Ctrip. Representatives from Siguniangshan Management Bureau and Dajiuzhai Group Dagichu Branch also participated in the exchange and discussion.
At the end of the symposium, the Dagu Glacier Scenic Spot Administration Bureau and Ctrip Group signed a strategic cooperation agreement. The two sides will carry out in-depth cooperation in many aspects such as "gathering popularity, creating brands, and improving services", jointly optimize products and services, improve tourists' experience, and promote the high-quality development of Aba Prefecture's cultural and tourism industry.
The whole domain layout starts a new approach, and we will go to a long-term agreement together
As a key link in the Shanghai station of Aba National Tour, "Aba Ice and Snow Night" is not only a wonderful appearance of Heishui Dagu Glacier, but also an important move in Aba's "Four Seasons Cultural Tourism" layout.
In recent years, Aba Prefecture has firmly implemented General Secretary Xi Jinping's development concept of "green water and green mountains are gold and silver mountains" and "ice and snow are gold and silver mountains", and has continued to explore new paths for the integration and mutual promotion of ecological protection and cultural tourism development.
Advancing glaciers, snow mountains, and colorful forests as the core, and with smart services and international communication as the two wings, Aba is running steadily on the ice and snow track, providing a "Aba sample" for the high-quality integrated development of China's culture and tourism.
This winter, Aba is no longer far away. The glaciers are made in the billion-year-olds and the holy snow-capped mountains are made in Cambodia. We sincerely invite guests from all over the world to come to a pure and hot ice and snow appointment.
END.
Editor: Zhu Hongming
Editor: Wang Zhiwu
Editor: Yang Hong
Ticket Buying Guide
Scenic spots will implement off-season work and rest time for tourism from April 1, 2025 to September 30, 2025:
Normal working days (Monday to Friday): Start selling (inspection) tickets at 8:00 am, 8:00 The scenic spot sightseeing bus will be developed, and the tickets will be suspended for sale (inspection) on the same day at 15:00 pm.
Sunday (Saturday, Sunday): Sold (inspection) tickets at 7:30 am, 7:30 am The scenic spot sightseeing bus will be developed, and the tickets for the day will be suspended at 15:00 pm.
Scenic spots implement real-name purchase and verification of tickets across the network, and use the second generation ID card and related certificates to use the Aba Tourism Network platform ( www.abatour.com) or scan the QR code below to make a reservation. Special groups will enjoy ticket discounts or free ticket policies in accordance with national policies (excluding sightseeing buses and cableway tickets).
Precautions
In order to ensure that tourists and friends can visit the Dagu Glacier Scenic Area happily, comfortably, health and safety, the relevant precautions are hereby reminded:
1. The Dagu Glacier Scenic Area is located in a plateau climate zone, with significant temperature difference between day and night and strong ultraviolet radiation. Therefore, tourists should pay full attention to keeping warm and sun protection during the tour, and carry cold-proof clothes, sun protection, rainproof supplies, etc.
2. During the scenic spot tour, it is recommended to avoid strenuous exercise. If tourists feel unwell, they should go to the nearby oxygen bar as soon as possible to rest and inhale oxygen, and seek help from staff. If necessary, go to a nearby hospital for treatment.
3. Given that the climate of Dagu Glacier Scenic Area is severe in winter and spring, which is prone to cause diseases, it is recommended that tourists with underlying diseases or potentially risky diseases (such as heart pulmonary heart disease, diabetes, high blood pressure level 3, coronary heart disease, heart failure, cerebral infarction, etc.) visit with caution.
5. Forest protection and fire prevention are the responsibility of every tourist. It is strictly forbidden to carry flammable and explosive dangerous goods in the scenic area, and please actively cooperate with the staff of the scenic area to do a good job in fire source recycling.
6. Visitors should consciously protect the animal and plant resources in the scenic area, and are prohibited from climbing, teasing, hunting and other behaviors.
7. Please follow the management of the scenic spot staff throughout the tour.
Route recommendation
Dagu Glacier Theme Tour:
Chengdu-Dujiangyan-Wenchuan (Yingxiu earthquake site)-Maoxian (Ancient Qiang City in China)-Hei Shui-Dagu Glacier
Dagu Glacier Featured Tour:
Chengdu---Siguniangshan---Li Xiaolu--Bipenggou--Dagu Glacier
Golden route in northwest Sichuan:
Chengdu-Dujiangyan--Wenchuan (Yingxiu earthquake site)--Maoxian (Ancient Qiang City in China)--Heishui (Dagu Glacier)--Hongyuan (Moon Bay)--Ruoergai (The First Bay of the Jiuqu Yellow River, Huahu)---Songpan (Chuazhu Temple)---Huanglong--Jiuzhaigou-Mianyang--Chengdu
Grand-ring high-end tour:
Chengdu-Siguniangshan-Lixiaolu-Bipenggou-Dagu Glacier-Heishui (Kalonggou, Luhua Conference Site, Yangqiang Hade, Luolicuo)-Hongyuan (Moon Bay)-Roergai (the first bay of the Jiuqu Yellow River, Huahu)-Songpan (Chuazhu Temple)-Huanglong-Jiuzhaigou-Mianyang-Chengdu
