Chinese creativity, thousand years of craftsmanship; "Jiao" is proud of China, and Zhihui Dong'a. The Dong'e Ejiao theme seminar will be held on September 20 at the Dong'a Traditional Chinese Medicine Cultural Propaganda and Education Base, Liaocheng Dong'a County · Dong'a Traditional Chinese Medicine Cultural Tourism Zone.
Compendium of Materia Medica records: "Don't-doghum, the top grade of this sutra, Hongjing said: 'Go out of Dong'a, hence the name Don't-doghum'". The history of Dong'e Ejiao is a microcosm of Chinese medical culture for nearly three thousand years, and its production skills themselves are national intangible cultural heritage. The holding of the Dong-E-E-Grill Theme Seminar is not only a tribute to its profound historical heritage, but also an identification with the ingenious spirit of "choose one thing, and spend your whole life" behind the brand's eternal love.
National Traditional Chinese Medicine Culture Propaganda and Education Base-Donga Traditional Chinese Medicine Cultural Tourism Zone
Dong'e Traditional Chinese Medicine Cultural Tourism Zone is located in Dong'e County, Liaocheng City, Shandong Province, covering an area of 3.21 square kilometers. It consists of Dong'e Ejiao City, Yaowang Mountain, Luoshenhu Wetland Park, China Donkey-hide gelatin Museum, Donkey-hide gelatin World, Dong'e Ejiao Factory No. 78, etc. It is a tourist attraction that fully presents the heritage of traditional Chinese medicine culture in China. In 2012, it was rated as a national 4A tourist attraction. In recent years, it has been awarded the honorary titles of "National Traditional Chinese Medicine Cultural Propaganda and Education Base", "Central Patriotic Education Base", "National Intangible Cultural Heritage", "National Wetland Park", and "National Industrial Heritage".
Dong'a Traditional Chinese Medicine Cultural Tourism Zone takes culture as its soul, industry as its basis and tourism as its body. It displays the cultural connotation of traditional Chinese medicine represented by Dong'a Ejiao through a panoramic view, integrates new scenarios and new business forms, and perfectly integrates traditional Chinese medicine classic inheritance and modern technology and widely disseminates the process of visiting and leisure.
The scenic spot focuses on the theme of traditional Chinese medicine culture and builds a product system with traditional Chinese medicine health care, cultural experience, and popular science research as the core, and immersively perceives the connotation of traditional Chinese medicine cultural experience of "experienceable and inheritable", so that more tourists at home and abroad can appreciate the essence and charm of traditional Chinese medicine culture!
On the afternoon of the same day, CAMA 2025 The final review meeting of the China Advertising Marketing Awards will officially begin. A dream team composed of more than 30 industry experts will select works worthy of awards for the industry in the past year around the annual theme of "Confidence in China" to convey unique Chinese creative and cultural values.
CAMA The 2025 final review jury is chaired by Wu Pinhui, senior vice president of Philips Greater China and general manager of the Healthy Life Business Group; Ji Hairong, co-founder and chief marketing officer of Focus Media Group, serves as the chairman of the final review supervision; Lin Hongxia, president of WPP Media China Customer Solutions, Shen Hong, executive vice president of Shanghai Advertising Association, chairman and general manager of Shanghai Art Design Co., Ltd., Sun Erhei, CEO of Hanweis Creative Group China, Tao Jiang, leader of Lixi Water Technology Group Greater China and senior vice president of Lixi Group, Wu Fan, chief creative officer of BlueBiao Media, Yang Yuanzheng, chairman of Provincial Guang Group, and You Ning, CEO of BBDO Greater China.
CAMA The members of the 2025 final review jury gathered international 4A/advertising media companies, local creative companies, multinational brands, cross-border experts, scholars and industry leaders, etc. Their diverse backgrounds and forward-looking insights not only set the tone and grasp the direction for the review work, but also fully reflect the business composition of China's advertising marketing industry - taking into account the international perspective and local characteristics, but also integrating the macro perspective of the consumer market and forward-looking insights towards the future. These highly representative star experts have formed a "Dream Team" for China's advertising review.
This year, CAMA2025 The final review meeting of the China Advertising Marketing Awards enters the "national treasure" Dong'e Ejiao, which is to explore the foundation of confidence in the vast cultural heritage and long-lasting brand vitality of the Chinese nation.
CAMA China Advertising Marketing Awards witnessed the transformation of the advertising industry in the new media environment. We also look forward to more outstanding practitioners being able to unleash their enthusiasm and promote the creative industry to move forward steadily. Let us pay tribute to Chinese advertising and brand promoters with professionalism and enthusiasm, fairness and wisdom!
