As the hometown of Sun Wu of the Sage, Guangrao County relies on its profound cultural heritage to promote the deep integration of traditional culture and modern technology, create a series of immersive cultural and tourism experience projects, and realize the two-way promotion of cultural heritage and tourism development.
On September 10, the Sun Tzu Art of War Smart Experience Hall, which has a total investment of 26 million yuan in Sun Tzu Cultural Tourism Zone, was officially opened to tourists. It has a full sense of technology. The experience project of "Stop the Ge" and "Strike the Strategy" in "Sun Tzu's Art of War" transforms the "Stop the Ge" and "Strike the Strategy" and other private learning wisdom into content that tourists can truly perceive and deeply experience.
"It uses holographic projection arrays, somatic interactive projection, waterfall screens, touch screens and other high-tech digital means to cleverly integrate cultural relics displays, scene restoration and digital technology, and more intuitively show Sun Wu's person, story, book and influence to tourists." Luan Liman, deputy general manager of the county cultural and tourism group, introduced.
In recent years, Guangrao County has continuously enriched the characteristic carrier of grandson culture: the total investment exceeds 2 billion yuan, and has received more than 2.7 million tourists. Using advanced technologies such as drones and holographic projection, we will create a "white + black" immersive experience project in the park to present an audio-visual feast to tourists.
"It feels very novel. I have played "The Art of War" alive and conveyed more than 2,000 years of ancient wisdom to the public's vision. I think it is not only about the art of war, but also the way of our life decisions. It will also be applied to our shopping malls and workplaces, so that our traditional culture can be inherited." said tourism expert Jiang Hangning.
Following the new trend of upgrading cultural and tourism consumption, Guangrao County is currently holding the 17th Grandson Cultural Tourism Festival. From now until mid-October, 4 boutique tourism routes have been created around the theme of "Military Art", held the 2025 Yellow River Estuary Grandson Culture Academic Seminar, and planned and launched 13 cultural and tourism activities such as immersive markets, camping, and marathons.
"Let more people understand the connotation and value of grandson's culture, drive consumption in the entire industrial chain such as tourism and catering, and it is expected to attract more than 500,000 tourists and drive consumption exceeding 80 million yuan. In the next step, we will continue to promote the integrated development of culture and tourism, and transform traditional culture into cultural and tourism products that can be experienced, disseminated and consumed." Guo Han, secretary of the Party Leadership Group of the County Culture and Tourism Bureau and deputy director of the Propaganda Department of the County Party Committee, said.
Reporter: Sun Shanshan Nie Yishan Zhang Pengtao
Editor: Zhang Huakai
Editor: Lu Ning
Supervisory: Wang Junyan
