From "city hits" to "international business card" Shijiazhuang cultural tourism bursts out with new vitality

Great Wall Network·Jiyun Client News (Reporters Ma Jing, Kang Yihan, Zhang Chao) This morning, the Shijiazhuang Branch of the 9th Hebei Tourism Industry Development Conference - "'Shijie New Journey' International Travelers Happy Season Promotion Conference" was held at the Hutuo Hotel in Shijiazhuang. The reporter learned from the meeting that in the first half of 2025, Shijiazhuang received 23% of the total number of tourists in the province, and tourism consumption contributed 33% of the province. Both indicators ranked first in Hebei Province. Among them, the radiation effect of well-known scenic spots such as Xibaipo, Longxing Temple, Rongguo Mansion, and Manshan Huaxi Valley has been continuously strengthened, driving the proportion of tourists from outside the city to as high as 61%. A series of data shows that Shijiazhuang is rapidly growing from a regional tourist hotspot to an internationally attractive tourist destination.

Promotion conference site. Great Wall Network • Jiyun Client Reporter Kang Yihan Photo

The burst of urban vitality is thanks to the empowerment of the two major IPs "Music + Sports". Regular rock performances, Strawberry Music Festival and concerts of many well-known singers have effectively driven the growth of consumption in catering, accommodation, etc., and further demonstrated the open, inclusive, vibrant and confident urban cultural image of Shijiazhuang City. The "Travel with Shima" project jointly launched by Ctrip Group and Shijiazhuang Cultural and Tourism has become a model of integration of sports and tourism. During the five-day event, the number of online cultural and tourism bookings reached 1.03 million, with a total consumption of 142 million yuan, and 130 million exposures were achieved across the Internet.

According to Ctrip data, this summer, Shijiazhuang ranked among the top ten destinations for student passenger flow in the country, with the average daily train ticket orders for students increasing by more than 80% month-on-month, and the young customer base grew rapidly.

Promotion conference site.

Relying on the coordinated development strategy of Beijing-Tianjin-Hebei, Shijiazhuang's advantages as an important regional hub and inbound tourism port are becoming increasingly prominent, and the development of inbound tourism is particularly eye-catching. In the first half of 2025, the number of inbound tourists in Shijiazhuang increased by 15% year-on-year, and tourism consumption increased by 21% year-on-year. The Southeast Asian market has grown significantly, with inbound orders increasing by 50% year-on-year during the Spring Festival. The "Intangible Cultural Heritage" theme Spring Festival event successfully attracted international tourists, and Shijiazhuang was selected as the top five popular New Year destinations in the country.

The current recovery momentum of China's inbound tourism market is strong. Wang Wei, senior vice president of Ctrip Group, said that Ctrip will continue to cooperate in depth with Shijiazhuang's cultural and tourism department, relying on global platforms and digital technology, to help Shijiazhuang's cultural and tourism internationalization process from multiple dimensions such as content marketing, product creation, publicity and promotion, and to promote Shijiazhuang's unique cultural and tourism resources to the global market accurately and vividly.