On September 9th local time, "Hello! China--Meet in Hunan" enters the UAE Cultural Tourism Symposium was held in Dubai. Li Aiwu, Deputy Minister of the Propaganda Department of Hunan Provincial Party Committee, Secretary of the Party Leadership Group and Director of the Provincial Department of Culture and Tourism, attended the symposium.
"Hello! China--Meet in Hunan" Enter the UAE Cultural Tourism Symposium held in Dubai
At the symposium, Hunan cultural and tourism promotion officers displayed Hunan cultural and tourism resources in all English from multiple dimensions such as history, nature, intangible cultural heritage, and food, which fully reflects Hunan's five business cards of "stunning landscapes, classic reds, historical culture, urban leisure, and farming culture". Hunan Huaxia Investment Group, UAE Legend Holdings Group, Hunan Huatian International Travel Agency and Dubai Holiday Youxiang Tourism Company respectively signed strategic cooperation agreements.
In the exchange process, tourism enterprises in Hunan and Afghanistan conducted in-depth discussions on route development, marketing promotion, and tourist delivery. The two sides agreed that we should further promote the interconnection of routes and facilitate personnel exchanges in Hunan and Afghanistan; jointly develop new products such as high-end customized tours, award tours, study tours, etc., to attract more UAE tourists to experience Hunan culture and natural scenery in depth.
Li Aiwu said that China-Arab friendship spans thousands of years and is passed down from generation to generation. At present, the cooperation between Hunan and the UAE is ushering in unprecedented opportunities. We hope that both sides will work together to deepen cooperation and promote mutual delivery of tourists through pragmatic actions. She said that Hunan's landscape and humanities and the UAE's desert style have their own characteristics and complement each other's advantages, and are natural "cooperation partners". We can jointly launch tourism products, jointly create cross-regional boutique tourism routes, develop new cultural and tourism integration products suitable for inbound tourists in the Middle East, and meet tourists' exploration needs for diverse landscapes; jointly explore the tourism market, deepen publicity and cooperation and enhance mutual understanding and friendship by holding cultural and tourism promotion conferences, carrying out folk cultural and cultural exchange exhibitions, strengthening social media matrix communication and other methods; jointly shape a new cultural and tourism IP, relying on Hunan-Architectural and Festival resources, hold "Xiang-Architectural Scene", etc., and write a new chapter in Hunan-Architectural and Tourism Exchange and Cooperation.
This symposium is hosted by the Hunan Provincial Department of Culture and Tourism. It aims to further deepen exchanges and cooperation between Hunan and the UAE cultural and tourism industry, accelerate the expansion of the two places' mutual customer supply channels, and promote the high-quality development of Hunan's cultural and tourism. Relevant leaders from the Promotion, Communication and Exchange and Cooperation Department of the Hunan Provincial Department of Culture and Tourism, Hunan Travel Agency Association, Hunan Travel Agency Association Entry Professional Committee, Hunan Tourism Attraction Association, Hunan Tianyu Advertising Co., Ltd., as well as representatives from 8 tourism companies from the UAE attended the symposium.
Manuscript source: Department Promotion Office
