Two yuan ice cream, five yuan lemonade
Creates the history of Hong Kong stocks
Hotpot ingredients with a unit price of 100 yuan
Exceeding a market value of over 8 billion yuan
A supermarket attracts consumers from all over the world to check in from thousands of miles
In Henan, the consumer market is rooted in people's livelihood and grows upward, and accumulates the momentum of business development in ordinary fireworks.
Consumption market blossoms at multiple points
After about 10 minutes walk from Zhengzhou East Station East Plaza, you can see the newly-known internet celebrity check-in place in Zhengzhou - Mixue Bingcheng Headquarters Flagship Store. People from all over the country lined up, and in addition to buying a drink they like, they also took photos with the "Snow King" of different shapes.
"Global Snow King, my hometown in Henan."In 1997, Mixue Bingcheng was founded in Zhengzhou, Henan Province. It started as a small store and has now become the largest chain fast food restaurant in the world.
△On August 23, the flagship store of Mixue Bingcheng headquarters was very popular, ushering in a strong peak in passenger flow. (Photo by Peng Tingting, reporter of China Business Daily)
On March 3 this year, Mixue Bingcheng Co., Ltd. was listed on the Hong Kong Stock Exchange. On that day, the stock price of Mixue Group rose all the way. As of the closing of the day, Mixue Group's stock price rose by 43.21%.
At the same time, the store size hit a new high. As of June 30 this year, the number of stores in Mixue Group worldwide increased to 53,014, an increase of 9,796 stores from the same period last year, with the store network covering China and 12 overseas countries.
In Henan, the catering industry has always been remarkable.
Quality hot pot enterprises Bannu, "the first stock to eat at home" pot quan, etc. were all born in Henan.
">"I am not an entrepreneur. To put it bluntly, I am a catering person, a farmer, and I have a deep affection for the land." Yang Mingchao, founder and chairman of Guoquan, said previously.
In 2017, the first store of Guoquan Shihui opened on Fuyuan Road, Zhengzhou City. In just a few years, the Guoquan Shihui store channel network has covered 31 provincial administrative regions across the country, and 10,150 stores have been opened across the country.
Recently, Guoquan delivered its best semi-annual report since its listing. Data shows that in the first half of this year, Guoquan's operating income was 3.24 billion yuan, a year-on-year increase of 21.2%; net profit was 183 million yuan, a year-on-year increase of 113.22%.
In June this year, Banu International Holdings Co., Ltd. submitted an application for listing. The prospectus shows that from 2022 to 2024 and the three months ended March 31, 2025, Banu achieved revenue of 1.433 billion yuan, 2.112 billion yuan, 2.307 billion yuan and 709 million yuan respectively; during the same period, Banu's annual profits were -5.19 million yuan, 102 million yuan, 123 million yuan and 55.162 million yuan respectively.
In addition to leading companies,In recent years, many Henan catering brands in sub-tracks have gradually become "top students" in categories, and are accelerating their move from the Central Plains to the whole country, and achieve a leap in scale and brand power in the fields of hot pot, Cantonese cuisine, potato flour, craft beer, etc.
In the traditional retail field, Pangdonglai has frequently appeared in the circle and is called "a 6A-level scenic spot without off-season" by netizens;Xinyang Xiya uses the concept of "cultural retail" to create a "store is a scenic spot" business model. In addition, Dennis located in Zhengzhou, Dazhang, and Wandelong in Nanyang have all become regional representatives of Henan's physical retail.
In terms of new consumption, many new products such as Pop Mart LABUBU have been sold out on e-commerce platforms, and the "grill economy" ushered in a storm in Zhengzhou has become a new hot spot in the consumer field. Many shopping malls have introduced corn stores, forming a development pattern with the Erqi Business District Shanghai City and Xintian 360, and blooming in multiple locations...
Recently, data released by the Henan Provincial Bureau of Statistics showed that the consumer market continued to expand and the demand for upgrading was accelerated. In the first seven months of this year, Henan's total retail sales (hereinafter referred to as the total retail sales) was 1632.681 billion yuan, a year-on-year increase of 6.9%, 2.1 percentage points higher than the country, ranking third in the country, ranking first in the economic province and first in the central province.
Why do private enterprises in Henan "come out of the circle"
In this year's Government Work Report, the word "consumption" appeared 32 times, and "vigorously boost consumption, improve investment efficiency, and expand domestic demand in all aspects" was also placed first in government work tasks.
Focus on promoting consumption, Henan has launched a series of measures this year. Recently, the Henan Provincial Development and Reform Commission and the Provincial Department of Finance officially released a list of new batches of provincial night economy clusters, injecting diversified vitality into Henan's night economy by promoting the integration of culture, technology and consumption.
In the same month, the General Office of the Henan Provincial Government issued the "Several Policies and Measures to Further Expand Cultural and Tourism Consumption", and launched 17 measures around five dimensions, including releasing demand, expanding supply, igniting the market, optimizing the environment, and strengthening guarantees, to further release the potential of cultural and tourism consumption.
In May this year, the "Implementation Plan for the Special Action to Boost Consumption in Henan Province" was released, and eight major actions and twenty-six specific measures were proposed for service consumption, cultural and tourism consumption, sports consumption, low-altitude consumption, etc.
"I think that the people-centered business philosophy, super learning ability, stable supply chain, innovation ability keeping pace with the times and the huge potential of Henan's consumer market are the main reasons why there are so many outstanding players in Henan."A person in charge of the top supermarkets in Henan for many years introduced that looking back over the past 20 years, most domestic supermarkets have relied on the "selling shelves" model to make profits, relying on channel fees, display fees and other income. With the increasing diversification of sales channels and the continuous flattening of supply chains, self-operation and self-purchase are becoming the mainstream of the industry. The continuous construction of the supply chain system is of great significance to the success of local supermarkets. So, what kind of product is a good product? Many supermarkets have put customer needs first.
Special pet storage space provides customers with love raincoats, set up love stations for sanitation workers, and provide various styles of shopping carts to meet the shopping needs of different groups of people. Reading glasses and magnifying glasses are also placed on the shelves all year round to facilitate the elderly to see the ingredients list... In Pangdonglai, "customer needs" is fully reflected.
Yu Donglai, chairman of Pangdonglai Trading Group, also said in an exclusive interview with the People's Daily: "The emphasis on 'people' is the key to our success."
">"In this new round of development cycle, scale is no longer the only criterion for measuring the revenue capabilities of supermarket companies, and quality, brand power and operational efficiency are becoming the core of competition." The aforementioned industry insider said.
China Business DailyComprehensive from Henan Provincial People's Government, Henan Provincial Development and Reform Commission, People's Daily, Henan Daily, Dahecai Cube, etc.
