Recently, the eighth-generation Red Star Erguotou was launched. Its upgraded "sweet" taste has opened a stunning tongue roaming for consumers.
The eighth generation of Hongxing Erguotou is listed with photos provided by Hongxing Co., Ltd.
From the date of its birth, Beijing Hongxing Co., Ltd. (hereinafter referred to as "Hongxing Co., Ltd.") has established the corporate mission of "brewing good wine for the people". The "sweet" taste of the eighth-generation red star Erguotou has its own unique character - its "sweetness" is not as light as the sweetness of fresh fruits, as thick as the sweetness of candied fruits, and not as straightforward as the sweetness of candies. The word "not" outlines the fullness and softness of the wine body, and further interprets the harmonious and fusion of the taste.
From deepening the pain points of consumer demand to improve "sweet and moist" taste in all dimensions, Hongxing Co., Ltd. is responding to the market's multi-dimensional demand for taste upgrades with a brand new answer sheet.
From the sweetness, the determination and original intention of craftsmanship
From the launch of the first generation of products to the new birth of the eighth generation of Hongxing Erguotou, the deep core of Hongxing Erguotou is the original intention of Hongxing Co., Ltd. to adhere to the spirit of craftsmanship that Hongxing Co., Ltd. has always adhered to.
In terms of brewing skills, thanks to the inheritance and promotion of intangible cultural heritage skills and the continuous deepening of Beijing Erguotou Wine Research Institute in scientific research fields such as koji making and winemaking, Hongxing Co., Ltd. successfully cracked the code of traditional koji making. With the help of the "321 Intelligent Daqu" cultivation model, high-yield β-damaketone microorganisms were screened out in the natural brewing microbial community, thereby improving the richness of Daqu microbial organisms and better balancing the various flavors in the wine, achieving the characteristics of the eighth generation Hongxing Erguotou wine that is fragrant, pure, mellow, sweet, moist but not greasy.
In terms of products, Hongxing Co., Ltd. has maintained the pace of innovation in the upgrading of quality and packaging. The launch of the eighth-generation Red Star Erguotou marks that Hongxing will once again upgrade the new upgrade idea of "from point to line, from line to surface", from the implementation of the planning blueprint into a practical picture: optimizing the fermentation system and flavor system, so that the product is sweeter and rounder in terms of mellow and soft characteristics; from the slightest battle of the curve of the bottle body to the restrained aesthetic of the label blank, we jointly create the eighth-generation Red Star Erguotou's neat and clean classic temperament.
Red Star Erguotou has been passed down for eight generations of classic heritage. Photo provided by Hongxing Co., Ltd.
Details of the 8th generation of Hongxing Erguotou Product Photo provided by Hongxing Co., Ltd.
From the sweetness, the "true foundation" in the precipitation of time
To create the market reputation of "national wine", Hongxing Co., Ltd. relies not only on the excellent quality that can stand the test and the enterprising spirit of unremitting innovation, but also on its increasingly mellow "true foundation" as time settles.
Since its establishment, Hongxing Co., Ltd. has always been at the forefront of intelligent brewing and new processes. Since 1949, it has adhered to the purpose of "improving product quality" and has attempted to mechanize liquor production. From scientifically summarizing Erguotou skills in the early stages of the factory construction, to establishing Erguotou flavor database in 2011, launching human-machine combined Erguotou wine body design in 2013, and then achieving continuous steaming and troubling Erguotou process innovation in 2018, these explorations have accumulated the "big data" of Beijing Erguotou technology, allowing the Erguotou wine brewing process, which originally relied on personal experience to gradually move towards more accurate and controllable "intelligent brewing, digital and intelligent blending", making the quality foundation more solid.
It is understood that Hongxing Co., Ltd. also comprehensively sorted out the traditional brewing process of Beijing Erguotou, summarized and summarized 45 processes, 102 links, and 398 process standards, and accurately quantified them to each link of the brewing process; formulated five consistent quality standards systems with "consistent raw material standards, consistent brewing process, consistent product formulas, consistent sensory evaluations, and consistent testing standards", and transformed product control into a specific, quantitative and executable standard process.
In addition, it was approved by the State Administration of Technology as a "national physical standard"; rated as a "Chinese time-honored brand" by the Ministry of Commerce; became the main developer of the "Erguotou Wine" group standard; it was selected as a "national intangible cultural heritage" and "The first batch of famous Chinese consumer products" and other development achievements, both are the medals of honor of Hongxing Co., Ltd., and are also a touch of bright colors under the "real foundation".
Don’t forget your original aspiration and forge innovation. Today, Hongxing Co., Ltd. holds the pen of quality and writes the "sweet and moist" answer. It is not only a beautiful force contributed to help consumers to pursue a better life, but also uses "sweet and moist" as a mirror to let consumers see what is the main wine on the table of ordinary people and what is the quality background for national selection. (Information)
