H&MThis brand
I believe that Shanghai people are all familiar with
April 2007
Brand's first store in mainland China
Setting in the intersection of Sinan Road, Huaihai Middle Road
On the opening day
From 5:30 am
Customers started queuing
At peak business
Stores were once restricted
In 2007, the grand occasion of H&M Shanghai Huaihai Store
June 2022
Influenced by the economic environment
The storeSorry to close the store
And on the morning of September 9
Another boiling here
↓
Say goodbye to consumers for 3 years and 3 months
A new posture of wrapping with "Chinese red"Renewal and return
It is not only an upgrade of its first store in mainland China, but also a new title of "H&M Style House", taking on the responsibility of the brand's Chinese flagship store and China's first experience center.
Many consumers who went to the scene found
"There were already long queues when I arrived at the store in the morning"
"I heard that the first place was queued at 7 a.m."
The renewed "H&M Style Mansion"
No longer a traditional clothing store
H&M HOMEH&M HOMEConcept store, it is the brand's first concept space in China that focuses on the H&M home series;
Set"H&M&Café"Coffee shop, selling affordable coffee, and opening takeaway windows, and you can order orders for mini programs;
Set"H&M Flower Shop", and sell coffee around simultaneously;
"H&M&SPACE""H&M&SPACE"">"H&M&SPACE" will also hold exhibitions of international and local fashion artists throughout the year.
The reopening of the flagship store at the original site of Huaihai Middle Road in Shanghai also fully demonstrates H&M's long-term commitment to the Chinese market.
After the reform and opening up, foreign-funded retail industry formed a connection with Shanghai, and China's first joint venture catering enterprise, the first joint venture retail enterprise, and the first supermarket were all born in Shanghai. Foreign-funded brands have advanced retail technology and retail concepts, allowing Shanghai to always stand at the forefront of the opening up of the domestic retail industry. From the bottom of the epidemic to the new start today, people have found that unlike the past simply setting up stores, the localization of foreign-funded retail industry is now more focused on "deep adaptation".
From January-July 2025, the total retail sales of consumer goods in Shanghai increased by 2.5% year-on-year, with a monthly growth rate of 7.8% in July, a significant increase over the first half of the year. Consumption, as the barometer of the economy, shows the strong resilience of the economy in Shanghai and even China. Experts pointed out that this is also the fundamental reason why foreign retail industries are competing to continue to write "Shanghai story". However, in terms of localization 2.0, what foreign retail industries need to compete for is no longer simple strategic adjustments, but rather rooted in the Chinese market and winning the core competitiveness of consumers. Only by understanding local needs and innovating experience models can we continue to grow on this fertile soil.
Have you ever bought clothes from this brand?
If you want to go and have a look, raise your hand!
Source: Oriental Network Comprehensive Shangguan·Liberation, Shangguan·Wenhui, Newsfang, etc.
