On September 9, the 14th China (Guizhou) International Wine Expo opened in Guiyang. As a grand event in China's wine industry, Jinsha Wine Industry attracted the attention of many visitors with its unique brand charm and excellent product quality at this wine fair.
Its exhibition area design combines traditional and modern elements, not only demonstrates the brand's profound historical heritage, but also demonstrates the vitality of innovation. In terms of the display content, not only does it display its series of core products such as "Jinsha Return to Sha" and "Abstract", but it also presents the company's brewing technology, cultural heritage and brand development concepts in all aspects through various forms, allowing the audience to deeply understand the unique charm of Jinsha Wine Industry.
Jinsha Wine Industry Staff Chen Lulu introduced: "The colors designed in our exhibition hall are mainly gold tones, and the content is mainly based on our dual-brand culture and some brands' advantageous products. The products brought include abstract treasures and poetry wine series, as well as some abstract cultural and creative designs. The Jinsha Return Sha series we brought Jinsha pay tribute to the 1950s, as well as Jinsha Classic 6 and other products."
During the Wine Expo, the predecessors of the Jinsha Wine Industry booth were full of people, and there were endless professionals and consumers who came to consult and taste. In the tasting area set up on site, etiquette ladies and wine tasters provide visitors with detailed explanations and thoughtful services, guiding everyone to taste fine wine, feel the mellow taste and rich flavor levels of Jinsha Wine Industry products, and has won many praises and recognitions.
Fujian customer Mr. Fang said: "This is my first time tasting Jinsha wine today, and the entrance is relatively soft. The one I just tried should be a base wine with a vintage of more than 5 years, and it feels good."
Guiyang wine merchant Xie Xing told reporters: "Abstract: This wine has a very clean body, retaining the characteristics of the traditional craftsmanship of sauce wine, and combining the characteristics of the upper reaches of the Chishui River, integrating its different flavors. The overall feeling gives me is that the sauce taste is very pure, and the thickness, fullness and the coordination of the aroma of the wine are very good. Among them, the quxiang, sauce aroma and the slight fruit aroma are combined better, which is very consistent with our Guizhou people's concept of quality sauce wine. I still agree with it."
In fact, as a well-deserved leading brand of Jinsha, Jinsha Wine Industry's "Jinsha Return to Sands" and "Abstract" have been favored by consumers. It is not only the success of a single product, but also a concentrated confirmation of the terroir and industrial strength of Jinsha production areas. The flavor of each drop of wine comes from the unique climate, soil, and high-quality red tassel glutinous sorghum in the Jinsha production area; behind each product is the deep integration of the production area's "brewing gene" and "industrial craftsmanship".
Extend your vision from the booth to Jinsha County, and it can be seen that "a glass of wine" is effectively driving the comprehensive development of "a production area". The prosperity of the liquor industry has promoted the optimization and upgrading of the agricultural structure. The county has a 213,300 mu of wine sorghum planting base, with an annual output of 53,300 tons of red tassel glutinous sorghum, with an output value of 490 million yuan. The conventional farmland in the past is transforming into "profit fields", and sorghum has become the "gold seeds" for the people to increase their income.
This is the development logic of the Jinsha production area: with Jinsha wine industry as the core, starting from the high quality of a glass of wine, it drives the coordinated development of the entire industrial chain through the brand effect, and ultimately builds a virtuous cycle mechanism of "enterprise leadership, industrial linkage, and people's benefit".
Today's Jinsha, wine is a business card, and even more dynamic. Starting from a cup of soy sauce-flavored wine, in the future, Jinsha will strive to create a new model for producing areas with wine as a medium, prosperous industries and rich people, so that the fragrance of fine wine can spread further.
