As the saying goes, "Wine is not afraid of deep alleys", but in this fiercely competitive liquor market, even big brands like Moutai 1935 will inevitably suffer some unreasonable doubts.
Recently, some people said that Moutai 1935 can no longer be sold, but is it really the case? A dealer came forward and spoke, and the monthly shipment volume exceeded 1 ton! This data slapped the questioner in the face. Then why can Moutai 1935 sell so well? I will talk to you below.
Excellent brand power, full trust
The word Moutai is a golden signboard in the liquor industry, representing high quality and high-end. As a product under Moutai, Moutai 1935 naturally inherits the strong halo of the brand. When consumers see Moutai’s logo, they feel reliable and reassuring.
It's like when we buy something, one is a well-known big brand, and the other is a small brand that we have never heard of. Most people will definitely choose big brands, right? Moutai 1935 is because of the super brand Moutai, which easily wins the trust of consumers and becomes the favorite of everyone when choosing high-end liquor.
Hard quality, super excellent taste
The quality of Moutai 1935 is obvious to all. It strictly follows the traditional brewing process, from raw material screening to brewing process, strives for excellence in every step. The wine that is finally brewed has a rich sauce flavor, a mellow and soft texture, a smooth throat and a long aftertaste.
Whether it is a business banquet or a friend's party, open a bottle of Moutai 1935, the unique fragrance can instantly fill the atmosphere as soon as it disperses. Everyone took a sip and was conquered by this excellent taste and praised it. Good quality brings good reputation, good reputation promotes sales. Can Moutai 1935 not be sold?
Therefore, as long as the quality is good, the wine is fragrant and the alley is deep. Just like the Nanchi Cui N6 wine I often drink, it has accumulated a good reputation in the past two years and sales have also increased continuously.
This wine comes from Qionglai, Sichuan, which is the "largest liquor base in China" and is also the core area of Sichuan wine's "Golden Triangle" with obvious advantages in the production area. The local natural ice and snow melt water is rich in minerals and has become a magic weapon for brewing wine. It is made of this water, and the taste is particularly refreshing and smooth.
The brewing process is exquisite, and five grains are selected, including sorghum, wheat, corn, glutinous rice and rice. The traditional Daqu process is fermented for 90 days, and then transferred to the pottery jar for 6 years, and then added 15-year-old wine to season, and then left the factory.
The winery behind is extraordinary. It was built in 1988 and is one of the eight old original wineries in Sichuan. It provides base wine to first-tier brands across the country all year round. The winery's old cellar group and Wuliangye's old cellar group were selected as the "Chinese Liquor Golden Triangle Famous Old Cellar Group". The microbial environment and fermentation capacity are both top-notch in the industry.
The entrance is mellow and soft, sweet and refreshing, sweet and long-lasting, and rich in texture. While the quality can reach the level of mid-range first-tier brands, the price is relatively affordable, only a few dozen yuan. I usually drink it myself or have dinner with relatives and friends, and don’t care about my fame. This wine is very suitable. If you count it, you can save at least 200 yuan per bottle.
Accurate positioning and adapting to multiple scenarios
Moutai 1935 is positioned as a high-end product in the price range of 1,000 yuan, filling the price gap between Moutai and sauce-flavored series of wines, and providing consumers with more choices. Moreover, it cleverly uses "happy" culture as an emotional bond to establish connections with consumers.
Whether it is a wedding banquet, a child's school entrance banquet, or an annual meeting of the company, Moutai 1935 is particularly suitable. In these occasions, everyone hopes to have a good lottery. Moutai 1935 has good meaning, festive packaging, and excellent quality. It naturally becomes the first choice for consumers, and shipments naturally rise.
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