A football match that is not a top professional league can actually attract 25,000 people to watch the game on the spot, and the number of online live viewers is more than 1.3 billion! Doesn't this sound a bit incredible? But it really happened on the "Soviet Super League" arena. This "Soviet Super League" is not the well-known Scottish Football Super League, but the Jiangsu Provincial Urban Football League. What is the charm of it that can make so many people crazy? Don't worry, let's uncover its mystery together.
On September 9, the State Council Information Office held a regular briefing on the State Council’s policies, specifically introducing the relevant situation of the "Opinions on Release the Potential of Sports Consumption and Further Promoting the High-Quality Development of the Sports Industry". At the meeting, Li Jing, deputy director of the General Administration of Sports, revealed a set of amazing data: the "Soviet Super League" had 60 games in the first ten rounds, with an average of 25,000 viewers. What is this concept? You should know that the average number of viewers in some domestic professional football leagues may not reach this number. Moreover, the number of online live viewers of "Su Chao" exceeded 1.3 billion, and such a huge number is enough to prove its popularity.
Speaking of "Su Chao", it is a hot topic in the sports circle this year. Since the start of the race in May, it has been like a boulder thrown into a calm lake, stirring up layers of waves. On the field, the players ran and fought hard on the green grass. Every pass and every shot touched the hearts of the audience and online netizens. Off the court, the audience's enthusiasm was not inferior to the players. They wore their own uniforms to support the team, waved flags, shouted loud slogans, and cheered for the team. That scene was even more lively than the atmosphere of the professional league.
Deputy Director Li Jing also mentioned at the briefing that on September 4, the General Office of the State Council publicly issued the "Opinions on Release the Potential of Sports Consumption and Further Promoting the High-Quality Development of the Sports Industry" to the public. This "Opinion" is not simple. It is a new deployment based on the new trends in the development of the sports industry, pointing out a clear direction for the high-quality development of the sports industry in the future. The first feature is that the overall development goals are particularly clear. From a macro perspective, the "Opinions" proposes that by 2030, the total scale of the sports industry will exceed 7 trillion yuan. This is not a small number, which means that the sports industry will usher in huge development opportunities in the next few years. From a micro perspective, the "Opinions" emphasize the need to cultivate a group of sports enterprises and sports events with world influence. This not only clarifies the development goals, but also highlights the strengthening of enterprises and events, and is a key focus for achieving the 7 trillion yuan goal.
The second feature is to make up the mind to strengthen the sports consumer market. Nowadays, people's living standards are getting higher and higher, and the demand for sports consumption is also increasing. Focusing on the theme of high-quality development, the "Opinions" focus on the aspects of good products, good services and good experiences. On the one hand, increase the supply of high-level events, outdoor sports content, and high-quality sports goods, accelerate the cultivation of business entities, and improve supply capacity. In the future, we ordinary people can see more exciting sports events, buy better sports goods, and enjoy better sports services
The third feature is to consolidate the foundation of industrial development. If the sports industry wants to develop continuously and healthily, it must have a solid foundation. The "Opinions" put a lot of effort into this regard, emphasizing the strengthening of support for factors such as talents, finance, and venues, as well as innovative measures such as industry integration, regional coordination, and digital empowerment. Only when these foundations are laid can sports consumption continue to expand and the high-quality development of the sports industry have lasting momentum. For example, cultivating more professional sports talents can provide better services for sports events and enterprises; increasing financial support can allow sports enterprises to have more funds for development and innovation; strengthening venue construction can allow the people to have more places to participate in sports activities; promoting industry integration and digital empowerment can create more new sports consumption models and business formats.
In terms of strengthening the sports consumer market, "Su Chao" provides high-quality event products and excellent viewing experience. The event was organized in an orderly manner. Although most of the players were not professional players, their fighting spirit and love for football were not inferior to professional players at all. The audience was immersed in a warm atmosphere, and shouts and cheers came one after another, as if they were in a grand festival.
The online live broadcast is also very good. The high-definition pictures and professional commentary allow fans who cannot come to the scene to feel the passion of the game. Moreover, the "Suzhou Super League" also actively enriches consumption scenarios. Food streets, fan product sales areas are set up around many competition venues, so that everyone can also taste delicious food and buy their favorite team products while watching the game.
In terms of consolidating the foundation of industrial development, the "Su Chao" has received strong support from all parties. The government has provided assistance in venue coordination and event organization; enterprises actively participated in sponsorship, providing financial support for the event; all sectors of society have also participated widely, and volunteers are busy both inside and outside the stadium to provide guarantees for the smooth progress of the event. At the same time, the "Su Super League" also focuses on integration with other industries, such as combining with the cultural and tourism industry. Many foreign tourists came to the host city because of the "Su Super League" event. They not only watched the competition, but also visited local attractions and tasted special food, which led to the development of the local tourism economy.
From the popularity of "Su Chao", we can see the huge potential contained in the sports industry. With the improvement of people's living standards and their pursuit of a healthy life, the sports consumption market will become more and more broad. Policy support like the "Opinions on Release the Potential of Sports Consumption and Further Promoting the High-Quality Development of the Sports Industry" is like a timely rain, providing a good environment and opportunity for the development of the sports industry.
We look forward to the emergence of more sports events like "Su Chao" in the future, which will not only allow the people to enjoy more sports fun, but also push my country's sports industry to a higher level and realize the transformation from a sports power to a sports power. I believe that under the guidance of policies and the joint efforts of all sectors of society, my country's sports industry will usher in a brighter tomorrow, adding more vitality and color to economic development and people's lives.
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