In the field of liquor, Guizhou sauce liquor has an irreplaceable leading position in the industry. From this perspective, the relationship between "sauce wine" and "Guizhou" is extremely high, almost equivalent. Relying on its unique historical heritage and natural resource endowment, Guizhou provides long-term and stable guarantees for the excellent quality of sauce wine. Today, the consumption scenarios of liquor have gone beyond the traditional social scope and become more diverse. The consumption concept of "changing from selling liquor to conveying lifestyles" that emerged in Guizhou has opened up a new development space for the wine industry.
Guizhou's wine culture has a long history and rich content. Since you come to Guizhou, you naturally have to taste a cup of white wine with a mellow aroma. If you have poor alcohol content, you don’t need to worry. In some cafes in Guiyang, a drink with "sauce wine with coffee" can bring you a unique taste enjoyment; among some well-known wine companies in Zunyi, you can go to the production workshop to carry out a "winter tour tour" and participate in the mixing process of sauce wine in person. When leaving Guizhou, sauce wine was undoubtedly a high-quality souvenir with great local characteristics. After returning home, gathering with a few friends and tasting Guizhou sauce wine together will definitely make you feel that this trip to Guizhou is very worthwhile.
In fact, Guizhou's integration of hotels and tourism has far more than these characteristics. Promoting the "transformation from selling wine to selling lifestyle" is a key strategic direction for Guizhou to develop the integrated industry of the hotel and tourism industry. Specifically, it will be implemented through the "four batches" measures, namely, building a number of wineries with demonstration significance, a number of characteristic blocks that combine wine and food, a number of scenic spots that integrate wine industry and tourism, and a number of five-star standard liquor-themed experience hotels. Focusing on the "three core elements" of resources, customer sources and service, we will do a good job in integrating fine wine, beautiful scenery and food.
The drinking habits of young people have changed. Their enthusiasm for consumption of high spirits has gradually decreased, and they have instead paid attention to using wine as a medium to show personalized, scene-based and diversified value needs. At this year's Wine Expo, industry insiders also said that young consumers value low-alcohol wine, drinking atmosphere and personalized experience, and rational consumption has become the mainstream of the market. In recent years, the signals of this type of market trend have actually been very clear.
In the process of reconstructing the pattern of the liquor industry and deeply exploring the connotation of wine culture, Guizhou has included the integrated development of the liquor industry in the important agenda for the high-quality development of the cultural and tourism industry, conveying the vision of innovating lifestyles to the market. Through the "four batches" measures, we will create a new value scenario and strive to fit the drinking consumption concepts of the younger generation. Obviously, this measure is of great significance to building a new ecosystem for soybean liquor consumption.
