The second DT51 in the country, jointly created by Beijing Hualian Group and Shaanxi Tourism Group, is scheduled to open in Xi'an at the end of this month.
Xi'an DT51 is affiliated to the Sports Window NMC Center project, located in the hinterland of Xi'an Hi-Tech CBD. It is developed in accordance with the TOD4.0 model of "station, city and people integration", with a total construction area of 73,000 m². The project creatively links shopping centers with sports and cultural tourism. In terms of project business design concepts, it fully considers the interactive relationship between sports and business. With "culture and art" and "sports" as the core, the interior has the only international standard real ice rink in the northwest, the "Galaxy" themed art atrium, etc.
Xi'an DT51 is located in the core of CBD in Xi'an High-tech Zone, and is positioned as a "community-based fashion boutique department store". Xi'an DT51 takes the community's fashionable and exquisite lifestyle as its core, and strongly brings all categories of self-operated buyers to the store. At the same time, it introduces categories such as fashion, sports and leisure, boutique beauty, maternal and infant children, home appliances, high-end supermarkets, lifestyles and high-end catering, and selects well-known domestic and foreign brands to settle in, aiming to provide a more comprehensive choice for the community's exquisite and beautiful life, and to fully create a high-quality and fashionable life selection destination for customers.
As the opening time approaches, the brand of Xi'an DT51 has also been fully exposed. It is reported that brands such as Estée Lauder, Bobbi Brown, SHU UEMURA, Lanc?me, POLA, DOCUMENTS, Longchamp, Coach, MCM, Gant, EVISU, UOOYAA, ICICLE, YI LANCY, ANN ADELMAN, PORTSPURE, HELLY HANSEN, Glasstique, Insta360 (Shadow Stone), Starbucks, Lele Tea, Dingdingxiang, One Sit and Forget, Garden Shock Dream, BHG Supermarket and other brands have settled in.
DT51 was first commercial project for mid-to-high-end consumption created by Beijing SKP. It is positioned as a community-based fashion boutique department store. The first store in the country is Beijing DT51, which opened in 2023.
On July 2, 2024, Beijing Hualian Shopping Mall issued an announcement stating that it signed a "Share Acquisition Framework Agreement" with its affiliated party Beijing SKP, intending to acquire 100% of the equity of Beijing Hualian Meili Life Department Store Co., Ltd. (Beijing DT51 is mainly operated by Meili Life), and both Hualian Co., Ltd. and Beijing SKP's controlling shareholders are Hualian Group. From then on, Beijing SKP will only focus on high-end fashion retail business and no longer engage in community retail business.
Source: Lianshang.com
Photo source: Commercial New Spirit Beast Official Account
