On September 11, 2025, the first Sichuan Urban Football League (referred to as "Chuan Chao"), which has attracted much attention from all over Sichuan, officially announced that the event will usher in the opening match on September 20. At the same time, the 21 Xiaolang Jiu City Edition jointly created by Xiaolang Jiu and "Chuan Chao" was launched simultaneously, deeply integrating passionate football with Sichuan wine culture, bringing double surprises to fans and consumers across Sichuan.
As an important partner of the Sichuan Urban Football League in the 2025-2026 season, Xiaolangjiu takes "one city, one team, one model" as the core creativity, integrating the characteristic symbols and cultural scenery of 21 cities in Sichuan into product design, making each bottle of Xiaolangjiu a "mobile business card" carrying urban memory. Whether it is the panda elements in Chengdu, the technological imprints of Mianyang, or the food symbols in Leshan, they are presented through the exquisite bottle design, which not only shows the diverse regional culture of Sichuan, but also provides consumers with choices that have both collection value and drinking experience.
The Xiaolangjiu "Chuan Chao" joint product launched this time includes two major series. One is the city version set, each set contains 5 bottles of 100mL Xiaolang wine, which adopts the "3+2" combination form. Consumers can customize exclusive sets including their hometown by clicking on the wine bottle to choose a city; the other is the blind box version set, which is also 5 bottles of 100mL, using the "4+1" combination, of which the "1" model is a random city model, which adds more surprise to the purchase. As a popular small bottle liquor brand, Xiaolang wine continues its classic thick sauce and fragrant taste, and the small bottle design also meets the current consumer's diverse drinking scenario needs. Whether it is a competition, a gathering of friends or a personal taste, it can be easily adapted.
During the event, Xiaolangjiu will also carry out all-round interactive activities around the "Sichuan Super League", and allow more consumers to participate in the event atmosphere through city tasting meetings, football carnivals, offline gift interactions, etc. From the opening match to the subsequent stages of the competition, Xiaolangjiu will enter 21 cities in Sichuan, using fine wine as a link to connect fans and citizens of each city, and cheer for the team in their hometown, conveying the passionate spirit of "drink Langjiu and win battles".
"The holding of Sichuan Super League is an important measure to promote the development of Sichuan football and enrich the cultural and sports life of the masses. As a brand rooted in Sichuan, Xiaolang Liquor has the responsibility and obligation to help local sports events and cultural dissemination." A relevant person in charge of Xiaolang Liquor said that this joint brand is not only a cross-border cooperation between brands and sports, but also a double tribute to Sichuan's urban culture and sports spirit. In the future, Xiaolangjiu will continue to support local competitions with practical actions, so that more people can feel the passion of football and the mellow fragrance of fine wine.
At present, the sales details of Xiaolangjiu "Chuanchao" joint products have been opened for consultation, and consumers can contact local dealers to learn about the purchase method. On the day of the opening battle of "Shuo Super League" on September 20, the joint product will be officially launched, inviting the people of Sichuan to go to the Green Green Ceremony together, and use wine as a congratulations to witness the "Shuo Super League" debut, and ignite the enthusiasm of Sichuan sports and culture together.
